BMW 850I vs Mercedes-Benz Cle53

What's the difference?

Can a car company show off? It seems absurd; the kind of embarrassing, unedifying behaviour that only ego-driven, status-obsessed human beings engage in. And yet look at BMW’s new 8 Series, with its shinily silly cut-glass gear lever, its laser headlights, its outrageously powerful V8 engine and its bullfrog-but-beautiful stance - surely this is showing off on a corporate scale?

To be fair, when a car company makes a new range-topper - and BMW only applies the number 8 to its most special vehicles, think Z8 and i8 - it really is about making a kind of look-at-me statement. 

A car as obviously ostentatious as the M850i xDrive Coupe (and Convertible) has to appeal to buyers, even if it’s only a small and wealthy target market. And there is plenty that’s appealing about this old-fashioned yet modern-looking grand tourer, from the incredible way it accelerates to its luxuriant ride quality and decadent interior.

It would want to be impressive, of course, with a price tag of $272,900 (or $9000 more for the Convertible).

So, has the new 8 Series BMW got what it takes to separate the very rich from their hard-earned megabucks? We donned our shiniest shoes and went to the launch to find out.

You’re looking at what Mercedes-Benz dubs “The AMG for all occasions”, the CLE 53.

Now, in case you haven’t been paying attention, the CLE replaces both the previous C-Class and E-Class coupes, so we’re talking about a relatively practical two-door four-seater here.

So, 53? Not the full-fat 63 flagship, then (that’s coming eventually), but something that comes close to the slightly more-powerful (and a bit more expensive) Audi RS5 and BMW M4 range-topping alternatives.

Like Goldilocks’ preferred porridge, this particular flavour of coupe is meant to leave well-heeled enthusiasts not too hot or too bothered, meaning it’s been engineered to be refreshingly refined as well as rousingly rapid.

Is the AMG CLE 53 just right, then? Time to find out.