BMW 740i vs Mercedes-Benz EQS

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

It’s unquestionably fast, certainly luxurious, but I’ll be honest, I don’t think the EQS is going to be for everyone. The styling will be challenging for some and the glittery interior tech offering might be a bit much, even for the more rusted-on Benz traditionalists.

Then again, shouldn't an electrified flagship be all about challenging the status quo, trying new ideas, and bringing new fans to the brand? If anything, I think that might be what the EQS does best.