BMW 740i vs Alpine A110

What's the difference?

VS
BMW 740i
BMW 740i

2023 price

Alpine A110
Alpine A110

2019 price

Summary

2023 BMW 740i
2019 Alpine A110
Safety Rating

Engine Type
Turbo 6, 3.0L

Turbo 4, 1.8L
Fuel Type
Premium Unleaded/Electric

Premium Unleaded Petrol
Fuel Efficiency
7.9L/100km (combined)

6.2L/100km (combined)
Seating
5

2
Dislikes
  • Backwards step in tech ease of use
  • Doesn’t feel quite $300K from the driver's seat
  • Design will be divisive

  • Impractical
  • Modest safety tech
  • So-so warranty
2023 BMW 740i Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2019 Alpine A110 Summary

Dieppe. A pretty seaside community on the northern French coast. Established a mere thousand years ago, it's copped a hammering in various conflicts, yet retained its beautiful 'marine promenade', a handy reputation for top-notch scallops, and for the last 50-odd years, one of the world's most respected performance carmakers.

Alpine, the brainchild of one Jean Rédélé - racing driver, motorsport innovator, and automotive entrepreneur - is still located on the southern edge of town.

Never officially imported into Australia, the brand is virtually unknown here to all but committed enthusiasts, with Alpine having an illustrious rally and sportscar racing back-story including victory in the 1973 World Rally Championship, and the 24 Hours of Le Mans in 1978.

Rédélé was always committed to Renault, with the French giant eventually buying his company in 1973, and continuing to produce brilliant, lightweight road and racing Alpines until 1995.

After a close to 20-year hibernation, Renault reanimated the brand in 2012 with the stunning A110-50 concept racing car, and then the two-seat, mid-engine machine you see here, the A110.

It's clearly inspired by the Alpine of the same name that wiped the rallying floor clean in the early 1970s. Question is, does this 21st century version build or bury that car's iconic reputation?

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Deep dive comparison

2023 BMW 740i 2019 Alpine A110

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