BMW 530E vs Gac Emzoom

What's the difference?

The G30 5 Series is an excellent car and unless you're looking for the serious punch of the V8 M550i, or want to run with the cops in the diesel, the 530e is a great option. No slower than the 530i, well-equipped and that rarest of things, a truly elegant BMW. Nobody buys a BMW with an eye on the budget, so at this level, the $3000 gap is nothing to worry too much about. For EV-sceptics, the range anxious or just for someone who just can't take the full EV plunge now, a PHEV is a great bridge between the two worlds.

And if nothing else, it's not a giant SUV.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The G30 5 Series dates back to a time when people thought the grille on this was A Bit Much. How wrong they were. The 5, like the 3, used to be part of a clutch of executive sedans that formed the backbone of the company's expansion and success from the 1980s onwards. That means the styling is never too adventurous and even Chris Bangle's E60 5 Series, while striking, was not particularly controversial.

The only problem with the G30 is that it's hard to distinguish from its predecessor, but that's not a real issue when you see how elegant this car is. Easy on the chrome, proportional grille, big wheels, it's a proper smooth operator, visually speaking.

The cabin is holding up nicely and fits with the rest of the BMW range. It's impeccably well built, full of nice materials and even the wood trim is all right. The black Nappa leather is quite lovely but I can't tell you what the standard stuff is like, so you'll have to work that one out for yourself. It's very calm in here, with a good balance of buttons and screens with which to operate the car and while it doesn't have the you-beaut wow of its E Class rival, with its two massive slabs of screen in front of you, it has plenty to offer.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The 5 is almost five metres long, so as you might expect, it's big inside. Back-seat passengers have a ton of space to play with and even three across back there is doable for a distance. The outboard seats have some nice shapes to them, too, so they hold rear passengers in if the driver gets a bit ambitious. Loads of legroom, good headroom and very importantly, a good view out through the big side windows. Properly comfortable, then.

Front and rear passengers each score a pair of cupholders for a total of four as well as the same number of bottle holders. The centre-console bin is long and shallow, but does feature a USB-C port. The wireless-charging pad also has a USB-A port for those without the functionality and/or a phone too big to fit. Both the cupholders and charging pad have a sliding cover.

The boot is smaller than the standard car's as there is a lithium-ion battery hidden underneath the now-sloping floor. With 410 litres, it's smaller than a 3 Series' but it doesn't look that small. There is also a spot for the charging cable and its bag behind the left wheel arch.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The 530e comes with a 2.0-litre four-cylinder turbocharged engine developing 135kW and 290Nm, with the eight-speed ZF automatic sending power to the rear wheels. The electric motor spins up 83kW and 230Nm, also driving the rear wheels. When everything is working together, the combined output is 185kW and 420Nm, which delivers a quick 6.1-second dash to 100km/h, which isn't mucking about.

You can choose four drive modes. EV will (mostly) drain the battery, Hybrid will keep the two working together and Sport will deliver the most power. And drain the battery, albeit more slowly. Adaptive works the averages and decides what you need or want by how frisky you're being with your driving style.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The 12kWh battery takes up the same amount of space as the old one, but has more capacity, extending its EV range. The claimed EV range is 57km on the WLTP standard. 

The iDrive system has a bunch of settings that you can play with to squeeze more out of the silent-running mode and there's also a battery-charging mode button to force the ICE to charge the battery while you're on the move. Also useful is a timing system, so you can schedule when the car charges to take advantage of the cheap power available in the dead of night.

Recharging is easy but sadly a bit slow off a domestic power point. Having said that, if you plug it in after a day's commuting, you'll be topped up to 100 percent overnight. It's a long charge, but it's not as if you'll be stranded if you forget. You can get a wallbox, but there's not much point.

The fuel tank is just 46 litres. The WLTP combined cycle figure is a laughable 2.3L/100km. On that official figure, you'll cover an unlikely 2000km. My week with the car, which included 70km on EV-only power with one charge off my solar panels, got me an indicated 6.1L/100km in a mostly suburban week of driving. So based off that, you'll get about 530km from one full charge and a full tank, which is a bit confusing. Keep charging and, if you're an average Australian who travels little more than 30km per day, you won't use much petrol at all.

Having said all of that, out on the freeway, you'll probably slide towards that 2.3L/100km and make it from Sydney and Melbourne on a single tank. Just.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The reason I like PHEVs as a tool for pushing people towards electrification is about more than the fact that it will likely cure buyers of range anxiety once they're realistic about their actual car usage. I mean it does do that, but it's more about the fact that PHEVs drive like a normal car, with few exceptions.

In EV mode, the acceleration is swift but not that brutal, YouTuber-friendly thrust EV fanboys use as proof that legacy car makers are dead. It's all very serene and very, very quiet as you move from traffic light to traffic light in near silence, while more than keeping up with traffic. The blue of the dashboard indicates your progress and the iDrive screen can keep you updated with power consumption.

The switch between EV and ICE propulsion is very smooth and it's almost like BMW has been doing this forever. You'll also discover an appreciable lift in performance, more in line with the M Sport badges. BMW's engineers have done nothing to make the 2.0-litre petrol sound better than a whirring mixmaster, though.

Slightly less M Sport-ey is the suspension. While there's absolutely nothing wrong with it, the adaptive dampers never dial things up too much for the average motorist. Granted the 5 will leave just about anything this size for dead as far as driver involvement goes, but it certainly keeps the dial closer to comfort than, say, the M550i does. Once again, it's a serene thing to get around in and passengers will love the quietness and easy flow of conversation. Or the lovely sound from the harmon kardon speakers.

You don't have to try too hard to cover a good chunk of the claimed 57km of EV range. Realistically you'll get close to 45km, even after my colleague Matt Campbell drained 20km of charge in a six-kilometre trip that he maintains was driven gently (snigger) and normally (guffaw). Without trying too hard, I managed 41km in pure EV after his attempts to ruin my numbers (not really, but I do enjoy the amusing false narrative).

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

BMW really needs to up its game, as do Audi and Porsche (among others). Munich is still sticking with a three-year/unlimited-kilometre warranty while German rival Mercedes is up at five years and Japanese competitor Lexus four. You do get three years roadside assist thrown in.

All 5 Series (excluding M5) are eligible for service plans. For $1950, you're covered for five years/80,000km of servicing. As with most BMWs, servicing is based on how you drive but really, if we're being honest, the car will get you into the dealer once every 12 months or 15,000km. Roughly.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.