What's the difference?
Life comes at you fast, especially in the automotive industry, where model lifecycles are becoming shorter as each new generation comes and goes.
Take the BMW 4 Series for instance. It’s been a segment stalwart since 2013, but the current model’s time in the sun is finally coming to an end a little later this year.
And that got us thinking whether or not the old saying rings true in this context. So, we put the flagship 440i coupe to test to find out if the older you get, the wiser you are.
Freedom of choice has been the focus for the luxury car industry for more than a decade. Buyers were free to choose from a seemingly endless amount of variations and bodystyles to suit their taste and lifestyle.
It gave birth to the ‘four-door coupe’ then the ‘SUV coupe’ and so many more. But now it seems car makers have reached their limit, as evidenced by Mercedes-Benz’s newest offering - the CLE Coupe and Cabriolet.
While technically a new addition to the range, the CLE actually replaces not one existing model, but two. The CLE will fill the gap left by both the C-Class Coupe and E-Class Coupe, allowing the German brand to simplify its line-up (ever so slightly).
So, what is the CLE Coupe and how will it live up to expectations of two different car buyers? Read on to find out…
Is now the right time to buy a 4 Series coupe? With the next-generation model a matter of months away, probably not.
That said, those buyers who decide to park a new ‘old’ 4 Series coupe in their driveway will be very pleased with their purchase.
At the end of the day, the current-generation model is still a cracking sports-luxury coupe, and more so when in 440i form. It’s just that good.
The CLE Coupe really feels like a car of the times. As the electric vehicle market continues to suck in resources, the days of endless variants and body styles is going to wane. But the truth is the CLE does a nice job of filling the demands that both previous C-Class Coupe and E-Class Coupe buyers are looking for.
It’s a stylish model with plenty of technology on the inside, so it should appeal to those who want something refined and elegant for their lifestyle. It has a hint of sportiness on road, without being overtly dynamic or uncomfortable; although Mercedes-AMG will cater to those buyers soon enough. And it offers the kind of space inside that buyers of both models will find acceptable (as long as they don’t have to climb into the back regularly).
The biggest challenge will be convincing C-Class customers to take the big jump up in price over the model it replaces, while at the same time convincing E-Class buyers that this is still something special and different given its similarities to the old model.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.