BMW 330i vs Mercedes-Benz E220

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

Aside from gull-winged supercars, stunning sports cars and coupes, plus saloons of all sizes that define status around the globe, Mercedes-Benz is also famous for its elegant yet very practical station wagons. Or Estates in Merc-speak.

Long before SUVs really existed (and two years before the industrial G-Class first appeared), the three-pointed star was offering wagon-bodied versions of its core sedan models that allowed owners to mix pleasure with business, or simply pleasure while carrying vast cargo in the back.

Merc Estates have never simply been an extended roof tacked onto the back, with a depth of design that integrates cargo restraints like the characteristic retractable net, but also generally including an extra two seats that fold neatly into the floor. No, your giant Mazda CX-9 wasn’t the first to do this.

Fast forward to 2017, and the popularity of the ever-expanding array of Merc SUVs and SUV-coupe spin-offs is threatening to render the Estate obsolete, outside Europe at least.

We’re still big fans of the wagon bodystyle, and Mercedes says there are enough loyal Merc wagonists to keep them on the radar for Australia. The latest C-Class Estate is actually proving more popular than the version it replaced, but the bigger E-Class is more of a niche offering.

Which is where the new E 220 d All-Terrain comes in. For the first time, Mercedes has added a bit of off-road SUV flavour and ability to the E-Class Estate, and with this extra sparkle it makes sense for it to be the sole long-roof version of the W213-generation E-Class to be brought down under.

But does this extra sparkle retain the elegance that keeps E-Class Estate buyers coming back for more?