BMW 330i vs Mercedes-Benz CLA200

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

Mercedes-Benz’s Gordon Wagener is a car design rock star. He’s the guy that shapes the three-pointed star’s design strategy and a decade ago introduced the concept of ‘sensual purity’ as a key driver of the way the brand’s cars should look and feel. And this is the latest expression of that thought, the second-generation (C118) CLA four-door Coupe.

Wagener’s influence is critical here because the CLA is one of the most fashion-focused offerings in the ever-broadening Mercedes-Benz range.

But does the drive match the creative style? We got behind the wheel of the first model to arrive, the entry-level CLA 200, to find out.