BMW 330i vs BMW M240I

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

If there ever was a modern BMW that captured the essence of the classic 1602-2002 and pre-Bangle-era 3 Series, it's the 2 Series coupe.

From the lowly 118d diesel to the sublime M2, this model line is the reincarnation of everything that the old 'The Ultimate Driving Machine' company tagline stood for.

Now there's a third-generation 2 Series (if you also count the crisp E82 1 Series of 2007), and right now the M240i is giving off the sort of exciting vibes you might have felt as a teenager looking at a bedroom poster of a 2002ti or 323i.

Does the G42 2 Series deserve to sit alongside such esteemed ancestry? Let's take a deep dive into this most intriguing of BMWs to find out.