What's the difference?
A hybrid BMW 3 Series makes sense now that everything is going electric. And the BMW 330e M Sport is the plug-in hybrid version of the 330i petrol variant. What's not to like, then?
Well, that's what we're here for because this review of the BMW 330e M Sport will reveal everything we've discovered about the car and will help you decide if it really does make sense to make it your next car.
We've covered everything from practicality to on-road performance, features and prices. And yes, we've run a fuel test to see just how efficient this plug-in hybrid is to live with in the real world.
If one is good, two must be better, right? Or twice as good. The question is whether that simple equation adds up for BMW's upgraded 1 and 2 Series siblings – the former, a range of five-door hatches, the latter, a line-up of cabriolets and coupes, with a major addition in the shape of the full-house, performance-focused M2.
Prices are up, and changes are mostly under the skin, so you're not getting big visual bang for your extra bucks. But the new and improved 2 has plenty to offer when it comes to added spec and tech.
BMW invited us to the new car's Australian launch program along Tasmania's wet and wild west coast.
The 330e M Sport is an excellent car, but it could be a much better hybrid.
In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.
There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.
If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.
Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.
The BMW 2 Series coupes and convertibles combine understated good looks with great dynamics and top-shelf quality. Extra equipment, especially the iDrive6 multimedia system, has brought it up to speed in terms of tech and value, while the M240i sets the compact performance benchmark. And if you really want to push the envelope, the M2 is right there at the top of the under $100k performance pyramid.
Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.
So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.
And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.
The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.
The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.
The biggest visual clue to the revised 2 Series is the circular design bi-LED headlights, now standard on the 2 Series entry 220i, and mid-range 230i models, while hexagonal adaptive LEDs are standard on the top-shelf M240i.
But BMW couldn't leave those little light-emitting diodes alone, with LED front fog lights joining one-piece L-shaped LED tail-lights across the range.
Luxury Line-equipped cars feature a subtly revised nose treatment with larger intakes and a reshaped 'kidney' grille. There are also four new alloy wheel designs – a 17-inch alloy fitted standard to the 220i Luxury Line, and three optional M alloys for M Sport models (all no-cost options on the M240i).
The 230i M Sport features black, high-gloss bars in its kidney grille, as well as a black chrome finish for the exhaust finishers.
On the inside, there's the addition of a 'Black Panel' digital instrument cluster, which remains matt with the ignition off, and lights up with sharp graphics, configurable across conventional speed and rev readouts, as well as gear position, engine-efficiency data, vehicle settings and nav guidance.
There are also high-gloss finishes across the centre stack and front console, and even greater attention to detail around panel joins, trim stitching and switchgear.
But the hero is the latest iDrive6 multimedia system, run through an 8.8-inch colour touchscreen (6.5-inch on 220i), providing access to live content, radio and audio, navigation and maps, phone functionality, and vehicle settings through a simple and customisable app-style interface. The iPhone really as inspired car companies.
The M2 boasts M-specific instrument display content and a go-fast red needle on the tachometer.
People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.
The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.
There are four cupholders, too. Two in the fold down armrest in the back and another two up front.
There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.
Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.
Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.
SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.
The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.
Surprisingly, at a little over 4.4 metres long, the 2 Series (Coupe) is around 10cm longer than its 1 Series hatch stablemate (M240i +15cm), but aligns with its just under 1.8m width, and 1.4m height.
It seats four, with plenty of room up front and multiple storage options, including two cupholders in the console with an oddments tray behind, a 12-volt outlet, a lidded storage box between the seats with USB connection, a reasonably sized glove box, and segmented bins in the doors big enough for large water bottles.
While it was coupes only on the launch drive, we know the convertible has a pair of cupholders in the back, but not so in the coupe, and while headroom in the soft-top is okay (especially with the roof down) it's a squeeze in the hardtop.
More a 2+2 than a full four-seater, getting into the rear is an athletic exercise, and once installed, leg and headroom for this 183cm tester is tight. That said, kids up to teenager-size would be fine.
Boot volume is 390 litres (a 3 Series Coupe is 480 litres), with run-flat tyres on the 220i and 230i meaning there's no spare (or repair kit) under the floor, but the performance-focused M240i and M2, pack a 'BMW Mobility Kit' (compressor and tyre sealant to cover minor damage) in line with their high-performance (non-run-flat rubber).
A 60/40 split-folding rear backrest liberates extra load space, and a 'Through Loading System' with luggage compartment dividing net, and 40/20/40 split-folding rear seat is optionally available (220i & M2 Pure - $350 / 230i - $385 / M240i & M2 - $500).
And if you're keen on towing the 220i can pull 680kg of unbraked trailer, and 1500kg braked, with the minimum number stepping up to 715kg for the 230i. The M240i and M2 are no-tow zones.
The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.
The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.
The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.
This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.
There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.
The standard features of the 330e M Sport are identical to the 330i M Sport.
So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.
Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...
The 2 Series coupe and convertible line-up ranges across four-cylinder, turbo-petrol models, in 220i Luxury Line, and 230i M Sport grades, with the six-cylinder M240i sitting at the top of the main line-up. Then for the more single-minded enthusiast, there's the hardcore M2; after a year on-sale it's now BMW Australia's best-selling M car (and it's easy to see why; it's fantastic).
Depending on the model, prices have risen by between $1100 and $1900 across the main range, largely because of the extra equipment, especially the tricky iDrive6 multimedia system.
At $52,990 for the coupe and $59,900 for the convertible version, the 220i Luxury Line is the entry-point to the 2 Series range. Equipment highlights include 17-inch light-alloy wheels, the previously mentioned LED headlights and fog lights, 'Driving Assistant' functionality (combines camera-based 'Lane Departure Warning and Approach' and 'Pedestrian Warning with the City Brake Activation'), digital radio, 'Navigation System Business' with 'iDrive6' accessed via a 6.5-inch display, dual-zone climate control air, reversing camera, a leather sports steering wheel, sports front seats, 'Dakota' leather upholstery, plus front and rear parking sensors.
Next rung on the 2 Series ladder is the 230i M Sport in Coupe ($63,000) and Convertible ($73,000) form, which adds M Sport suspension, aero, and brakes, 'Variable Sport Steering', 18-inch alloy rims, high-gloss 'Shadow line' exterior trim, a BMW Individual anthracite roofliner, a leather-wrapped M Sport steering wheel, cloth/Alcantara upholstery in the coupe, 'Dakota' leather and front seat heating in the convertible, electric (front) seat adjustment, plus 'Navigation System Professional' with iDrive6 and a customisable 8.8-inch touchscreen.
As its name implies, the M2 Pure ($93,300) makes spec sacrifices in the name of light weight.
Opt for the M240i as a Coupe ($76,800) or Convertible ($85,800), and you're getting more than extra performance from the 3.0-litre turbo six. On top of the lengthy equipment list detailed above, you'll also pick up 18-inch alloys in 'Bicolour Jet Black', 12-speaker, 360W harman/kardon surround sound audio, 'Adaptive M Suspension', 'Adaptive LED Headlights', the Dakota leather trim, and front-seat heating.
As its name implies, the M2 Pure ($93,300) makes spec sacrifices in the name of light weight, including manual seat adjustment and a base (yet, still seven-speaker) audio package, but one of the biggest pay-offs is a standard six-speed manual gearbox. Save the manuals!
It also features 19-inch BMW M light alloy wheels, an M rear spoiler, quad exhaust pipes in high-gloss chrome, bi-LED headlights (with variable light distribution, including cornering lights), 'Dakota' leather upholstery, carbon fibre trim finishers, an M leather multi-function steering wheel, cruise control (with braking function), 'Driving Assistant', 'Rear Park Distance Control', and a reversing camera.
The full-fat M2 Coupe ($99,900) reinstates electric seat adjustment, plugs in the 12-speaker, 360W harman/kardon sound system, and adds 'Comfort access' (keyless entry and start), 'Adaptive LED Headlights' (with variable light distribution), and 'Selective Beam with anti-glare High-Beam Assistant'.
A vast array of individual options and packages covers everything from steering-wheel heating to a smoker's kit (naughty), and (amazingly, given it's standard on the Hyundai Accent) Apple CarPlay (220i & M2 Pure - $436 / 230i - $479 / M240i & M2 - $623).
The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.
Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.
The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.
An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.
I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.
The 220i is powered by a 2.0-litre 'TwinScroll' turbo-petrol four, featuring 'Valvetronic' variable valve control and 'Double-VANOS' variable camshaft control, and developing 135kW at 5000rpm, and 270Nm between 1350-4600rpm.
Using a retuned version of the same engine (lower compression ratio, more turbo boost), the 230i pumps out a solid 185kW at 5200rpm, and a grunty 350Nm from just 1450-4800rpm.
The same (8HP50) eight-speed auto transmission is used across the board, pushing drive to the rear wheels only.
Then, the M240i is powered by a 3.0-litre, six-cylinder, turbo-petrol, pushing out no less than 250kW at 5500rpm, and a thumping 500Nm between 1520-4500rpm.
The same (8HP50) eight-speed auto transmission is used across the board, pushing drive to the rear wheels only, and happily, a six-speed manual gearbox is a no-cost option on the M240i.
The full-house M2's 3.0-litre turbo six produces 272kW at 6500rpm, and 465Nm from just 1400-5650rpm (500Nm from 1450-4750rpm on overboost), driving the rear wheels through a seven-speed dual-clutch auto, although a six speed-manual is a no-cost option (and standard on the M2 Pure).
The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.
The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.
It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.
During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.
I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.
I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.
I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.
I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.
When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.
That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.
I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.
I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.
Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.
The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.
I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.
Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.
Claimed fuel consumption for the 220i Coupe, on the combined (ADR 81/02 - urban, extra-urban) cycle, is 5.9L/100km, emitting 135g/km of C02 in the process. The 220i Convertible rates 6.1L/100km (140g/km).
The 230i Coupe is line-ball with that at 5.9L/100km (134g/km), and the the 230i Convertible at 6.2L/100km (142g/km).
The price of performance starts to bite with the M240i consuming 7.1L/100km (163g/km) in coupe form, and 7.4L/100km (169g/km) as a convertible.
Then, as you might expect, the M2 is thirstiest of all, the dual-clutch auto consuming 7.9L/100km (185g/km), while the six-speed manual version slurps 8.5L/100km (199g/km).
Auto start-stop is standard, fuel tank capacity is 52 litres across the board, and although technically these engines can run on anything from 91-98RON unleaded, BMW recommends 95RON premium as a minimum.
The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.
Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.
The transition from electric motor to petrol engine is also remarkably smooth.
Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.
Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.
Four 2 Series variants were offered for the launch drive program, a 230i Coupe (which BMW nominates as the most popular model in the range), M240i Coupe, M2, and M2 Pure.
Claimed 0-100km/h acceleration of 5.6sec for the 230i M Sport Coupe is quick, with the convertible stopping the clocks three tenths later.
Peak torque of 350Nm is plenty, and with that number available from 1450-4800rpm the mid-spec 2 Series is an entertaining drive.
It's M Sport (strut front, five-link rear) suspension keeps the body well buttoned down in quick going, while the beefier M brakes provide strong and progressive stopping power.
Even a firm squeeze of the throttle can't side-step some hesitation as the turbo spools up before right foot pressure translates into forward momentum, but despite the sporty tune, ride quality is good (even riding on notoriously harsh 18-inch run-flat rubber), while response and road feel from the variable-ratio steering are excellent.
The eight-speed auto is beautifully slick, with manual changes, via wheel-mounted paddles, sharp and positive.
Add the grippy leather sports wheel, snug sports front seats, and racy cloth/Alcantara trim (leather in the convertible), and you have a comfortable, nicely balanced and fun-to-drive package.
Accelerating from 0-100km/h in 4.6sec (convertible 4.7sec), the M240i effortlessly achieves 'genuinely rapid' status. Yes, it's fast, but never furious, in the sense that even under the pressure of enthusiastic peddling it remains civilised and composed.
Maximum torque of 500Nm is not to be sneezed at, and when you realise that mountainous maximum is actually a flat-top plateau stretching from only 1520rpm up to 4500rpm, satisfying urge is never far away. And the flexible 3.0-litre turbo-six is an aural treat as it howls its way towards a 7000rpm rev ceiling.
The standard 'Adaptive M Suspension' offers settings from 'Comfort' through to 'Sport+', but even in the most forgiving mode the car remains taut and communicative.
The 18-inch rims, shod with Michelin Pilot Super Sport rubber (225/40 front / 245/35 rear) don't upset the ride as much as you'd expect, although coarse-chip surfaces send rumble through to the cabin.
In terms of ergonomics and general function, the new iDrive6 system is simple and intuitive to use, the current BMW dash and console layout is a model of efficiency, but the two-stage (depress small button on stubby lever, then shift) process to select drive or reverse can be a frustratingly hit-and-miss affair if you need to get going quickly.
Then, the M2 is all business, with a properly focused feel, and the ability to accelerate from 0-100km/h in a claimed 4.5sec for the six-speed manual, and just 4.3sec for the seven-speed dual-clutch. Try not to smile as that g-force shoves you back in your seat. You won't succeed.
Although peak power arrives at a relatively high 6500rpm, maximum torque of 465Nm (500Nm for limited periods on overboost) is ready for action across a broad spread from 1400-5650rpm, so the M2 has adrenalin flowing through its veins at all times.
An electronically controlled 'Active M Differential' manages torque distribution across the rear axle to optimise power down, with the ability to send anywhere from zero to 100 percent of drive to either back wheel.
The 'M Servotronic' steering, switchable through comfort and sport modes, is feelsome and linear in its response, the mega 'M Compound Brake' package (borrowed from big-brother M4) is professional grade, and while the seven-speed dual-clutch may shift faster, snicking up and down the manual's six ratios is a rare pleasure.
Rolling on 19-inch, ultra-high-performance Michelin semi-slick rubber (255/35 front / 275/35 rear) the M2 is never going to waft like a limousine, but if you're signing on for this kind of performance and dynamic ability, some ride harshness over less than perfect surfaces goes with the territory.
The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.
There are excellent cameras front and rear and LED headlights, too.
Adaptive cruise control is also standard on the 330e M Sport.
Across the mainstream 2 Series line-up (220i to M240i) driver-assistance tech including AEB, forward-collision warning, pedestrian-detection and lane-departure warning is standard.
There are also 'Approach Control Warning', 'Attentiveness Assistant', and 'Pedestrian warning' systems, plus 'Dynamic braking lights, DSC, ABS, 'Braking Assistant', 'Cornering Brake Control' (CBC), 'Dynamic Traction Control' (DTC), cruise control with braking function, a reversing camera, 'Park Distance Control' (PDC) rear (front and rear on 120i and up), and run-flat safety tyres (including a run-flat indicator) for the 220i and 230i. Tyre pressure monitoring is standard on the M240i and M2.
There are two child restraint top tethers across the back seat, with ISOFIX anchor points in each position.
On the passive safety side, all 2 Series models feature airbags for the front, side and head, as well as 'Intelligent Emergency Call' assistance.
The current BMW 2 Series Coupe/Convertible hasn't been tested by ANCAP or EuroNCAP.
The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.
BMW offers a five-year/80,000km service package for the 3 Series for $2150.
Service intervals are condition-based, and the car will let you know when it's time for a check-up.
BMW uses 'condition-based' servicing, with the car effectively telling you when it's time to visit the workshop, but the 'BMW Service Inclusive' program offers distance and time options to fix maintenance costs (on a 'Basic' or 'Plus' plan) for up to 10 years/200,00km.
For example, a five year/80,000km service package for the 2 Series costs $1340 for the Basic option (oil service/top-up, annual vehicle check, microfilter, air filter, fuel filter, brake fluid, spark plugs), and $3550 for the Plus pack (adds brake pads and discs, wipers rubbers, and clutch disc and plate).
The standard BMW warranty covers three years/unlimited km.