What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
Hyundai is leading the charge. And not just in electric vehicles.
Not yet known in Australia for utes, the brand’s Santa Cruz is part of a new wave of car-based dual-cab “pick-ups” that is sweeping North America.
We’re talking monocoque-bodied utes here, not body-on-frame light trucks like a Toyota HiLux.
Recently, we learned that Hyundai is planning to release the Santa Cruz in Australia in the not-too-distant future, giving us the excuse to get behind the wheel of one right now.
What’s it like? How’s the driving experience? Is the tray 'ute' enough? And would it work in Australia?
Let’s find out!
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
We need the Santa Cruz and its ilk in Australia. It’s great to be in a dual-cab ute that is compact enough to fit in a regular car-parking space and light enough to be efficient.
In ways, the Hyundai is reminiscent of the better Ford Falcon and Holden Commodore utes of yore, especially in its performance, dynamics and civility. And why wouldn’t it be a good fit here? Back in 1932, Australia invented the coupe utility, after all.
Bring it on, Hyundai.
At just over 4.7m nose-to-tail the new 3 Series has crept 76mm in overall length but that dimension is still more than 200mm shy of its next-size-up 5 Series sibling.
Changes to the exterior design are more evolutionary than revolutionary. You're never going to mistake this car for anything other than a BMW 3 Series.
But even if the face is familiar, aerodynamic efficiency is outstanding. BMW admits its claimed Cd of 0.23 was achieved with a base model running on 17-inch wheels (not offered here), but even if bigger rims knock a few fractions off that number it's still an amazing result for a conventional four door sedan.
Big contributors are a full width front spoiler, 'air curtains' managing flow around each corner of the nose, almost complete sealing of the largest areas underneath the car, and a functional rear diffuser section.
The signature kidney grille has grown and is delivered as a single piece, with active shutters incorporated to manage cooling air flow through to the engine. Twin adaptive LED headlights (standard on all models) feature a sharp notch on their lower edge, a big clue for new model spotters.
Broad, carefully managed surfaces characterise the bonnet and flanks of the car, with a distinct character line just above door handle height enhancing its confident stance.
The slightly smoked L-shaped LED tail-lights sit proud of the body, and 18-inch alloys are standard on the 320d, stepping up to 19s on the 330i.
The interior has been redesigned with revised controls and new materials, including slick 'aluminium teragon' finish on the console and dash in the M Sport.
As you can see in our interior images, it's been tidied up and simplified considerably, although it will still be instantly recognised by current BMW drivers.
Highlights are a 12.3-inch configurable digital 'Live Cockpit Professional' instrument display (lifted directly from the X5), a new 10.25-inch media touchscreen and a standard (larger) head-up display.
Nose-on, the Tucson SUV’s futuristic nose treatment looks a little out of place on the Santa Cruz. It needs to be blunter and more aggressive.
Hyundai knows this and has attempted to square-off the lights, grille and bumpers as part of the MY25 facelift, but it still seems too sophisticated against more truck-like utes. No doubt the next-gen redesign will be bolder.
Profile and rear appearances, on the other hand, are pitch-perfect, imbuing the Santa Cruz with confidence and class. No other dual-cab can boast such a sleek, coupe-utility-esque silhouette. A drag coefficient figure of 0.37 is notable for this shape of vehicle.
Deftly executed, the Hyundai’s design is both contemporary yet reminiscent of ‘70s and ‘80s two-door utes, from Japan’s Subaru Brumby and Ford’s XA-XC Falcon, to America’s iconic Chevrolet El Camino and Ford Ranchero.
With all that in mind, it’s no surprise to learn that the Santa Cruz was designed in California, with the brief stating it combine car, SUV and ute, for urbanites seeking a workhorse that can also be a family-friendly weekend getaway machine.
While it is obviously smaller than a typical body-on-frame ute, in the flesh, the Hyundai seems almost as large. Some might even say right-sized for lighter-duty requirements, which seem to be the majority of urban-based vehicles in this segment.
Length, width, height, wheelbase and ground clearance measurements are 4970mm, 1905mm, 1695mm, 3005mm and 218mm respectively. Putting these figures in perspective, a Ranger’s corresponding dimensions are 5370mm, 1918mm, 1886mm, 3270mm and 234mm.
Not too big, then, and not too small. And much, much easier to manoeuvre and park in a big city like Toronto. It’s a bit of a Goldilocks zone inside the Santa Cruz as well.
A longer wheelbase (+41mm) has helped increase overall cabin space and rear room specifically.
There's plenty of storage provided with a large lidded box between the front seats as well as two large size cupholders in a recessed section in front of the gear shift (which can be closed off with a roll-top style cover).
The glove box is large and there are big bins in the doors with separate holders for full-size bottles.
Rear legroom is generous. At 183cm, sitting behind my own driving position, there was plenty of fresh air between knees and seatback, with lots of foot room to boot.
Headroom was more marginal with a straight back leading to a bonce/roof interface. But there are adjustable rear vents, twin cupholders in a fold-down centre armrest, and big bottle holders in the doors. Multiple USB ports (Type A and Type C) and a 12-volt power outlet are provided front and rear.
The boot space offers up a 480-litre luggage capacity with a 40/20/40 split-folding rear seat increasing cargo flexibility. Local towing capacity is yet to be confirmed, but indicative (European) ratings for both models are 750kg for an unbraked trailer and 1600kg braked.
Standard rubber is run-flat so there's no spare of any description.
A comfy and inviting five-seater, the Santa Cruz only really feels like a ute rather than a mid-size SUV if you look behind the (fixed) rear backrest or underneath the back cushion (where the jack and additional storage lay).
Spacious and quite airy up front, this one’s based on the pre-2024 Tucson facelift, so it’s completely car-like in its design and execution. The update also adopts the SUV’s vast touchscreen layout. Typical Hyundai features include digitalised instrumentation, pleasingly simple displays and thoughtful placement of all controls. There’s nothing even remotely alien about this ute’s presentation.
Quite bracing bucket seats up front offer decent support, while SUV standards of practical storage, ventilation and – surprise – noise suppression further impress, especially considering that our ute rides on 20-inch wheels and all-weather tyres. Maybe Canadian bitumen is just quieter.
If you’re used to smaller body-on-frame utes like the HiLux or previous Mitsubishi Triton, you might also be pleasantly surprised by how accommodating the Santa Cruz’s rear bench is.
The typical ute foibles of a too-upright backrest and flat, unsupportive seats do not apply here, revealing how spacious that shapely silhouette allows the cabin to be. Instead, you can enjoy SUV-levels of cushy comfort, as well as associated amenities like rear air vents, USB outlets and cupholders, though you’ll need to stick larger water bottles beneath the rear-hinged cushion, where extra storage is provided.
Better still, if you want some additional ventilation, just slide back the rear-window partition. This might mess with your mind, as the Santa Cruz then really begins to muddy the waters between SUV and ute.
Which leads us to the elephant in, or rather on, the Hyundai: the open bed.
Among other items, you’ll find side as well as rear steps for easier load bed access and a simple yet effective sliding tonneau operation, revealing a ridged floor and sizeable compartment storage compartment underneath. It comes with drainage holes for ice. Bed lighting, tie down hooks, and sliding cleats further boost useability and versatility. Just like in utes you’re probably used to.
Note that in this 20-inch wheel grade, there’s a space-saver spare underneath.
Bed length is 1323mm, width 1368/1085mm between the arches and height 488mm. For perspective, Ranger’s equivalents are 1464mm, 1520/1217mm and 525mm respectively. Bed volume is 764 litres, versus 1232L in the Ford.
Finally, towing capacity in the AWD version is 2260kg (Ranger: 3500kg) and payload is 730kg (Ranger Wildtrak: 901kg).
In summary then, compared to utes like the Ford above, the Hyundai’s OB is clearly shorter, narrower and shallower, yet is still usefully large for getting many jobs done.
Again, this is a new, more compact ute experiment, with no direct rivals, designed to be lighter, more efficient and fun to drive.
Pricing for the two-model launch line-up starts at just under $67,900 before on-road costs for the 320d, rising to $70,990 for the 330i.
That means it remains head-to-head with comparable Merc C-Class models, and other premium mid-size competitors like the Audi A4, Jaguar XE and Lexus IS.
Given many previous Australia-bound 3 Series models have been built in South Africa it's fair to ask where is the BMW 3 Series built, and the answer this time around is Germany.
And the standard features list is long, including 'Adaptive LED headlights' (with 'High-Beam Assistant'), LED fog lights and tail-lights, electrically adjustable and heated exterior mirrors (with electric fold-in function), rain-sensing wipers, three-zone climate control, electrically-adjustable sports front seats (with memory function for driver and front passenger), wireless smartphone charging, 'Aluminium Tetragon' interior trim finishers, 12.3-inch 'BMW Live Cockpit Professional' digital instrument display, 'Navigation System Professional' with 10.25-inch digital touchscreen display also managing a 10-speaker, 205-watt sound system, including a 20GB hard drive and DAB+ digital radio. Apple CarPlay is included.
Also included are 'BMW TeleServices' taking in 'ConnectedDrive'(free use of vehicle apps via 'BMW Online'), real-time traffic info and 'Concierge Services'. The 'BMW Intelligent Personal Assistant' responds to a "Hey BMW' voice command with a range of hands-free functions like nav, calls and texts. We had mixed success in challenging this friendly PA.
The default M Sport trim includes 18-inch 'M Double-spoke' light alloy wheels, BMW Individual high-gloss 'Shadow Line' black treatment on the window frame and air breather surround, the 'M Aerodynamics package' (aero front and rear bumper trims, and side sills), Alcantara/Sensatec (vinyl) upholstery (black with contrast blue stitching), Anthracite BMW Individual headliner, and an M leather steering wheel (with multifunction buttons).
The no-cost 'Luxury Line' treatment swaps in 'Vernasca' leather seats, ash grey-brown interior wood trim, a sport leather steering wheel, the instrument panel trimmed in Sensatec and standard level sport seats for the driver and front passenger.
Step up to the 330i and you can add 19-inch alloys, 'Vernasca' leather upholstery, 'Comfort Access' (keyless entry to all doors), adaptive suspension, M Sport brakes, 'Driving Assistant Professional' (active cruise control with 'Stop&Go' function, front and rear cross-traffic warning, steering and lane control assist, lane keeping assistant with side collision warning, crossroads warning and 'Evasion Aid'), and 'Parking Assistant Plus' ('Parking Assistant' with 'Active Park Distance Control' rear, 'Reversing Assistant', 'Surround View', 'Panorama View', and '3D View').
In terms of colours, 'Alpine White' and black are no-cost, wihle metallic shades - 'Black Saphire', 'Melbourne Red', 'Glacier Silver', 'Mineral White', 'Mineral Grey', 'Mediterranean Blue', 'Sunset Orange', 'Velmont Bronze' (brown), and 'Portimao Blue' add $2000 (rrp). And the 'BMW Individual' metallic shade of 'Dravit Grey' adds $2350.
Lots and lots of fruit without any change to the price. Clearly BMW is determined to bring the 3 Series back to prominence.
Built solely for now in Alabama, the Santa Cruz is a four-door dual-cab mid-size ute, with five seats and a traditional open bed (OB) load area. Think of it as a Toyota RAV4 ute, if such a thing existed. The Hyundai is actually part of the current, Tucson SUV range.
We understand that the coming redesign is set for Australia from around 2026. Dealers were notified back in May this year, so this isn’t a question of if, but when.
We’re in Canada, driving this year’s model, though a facelift is imminent for 2025, in line with this year’s Tucson refresh and dashboard revamp.
Our test vehicle, kindly loaned to us by Hyundai Canada, is a 2024 Ultimate AWD, powered by a 2.5-litre four-cylinder turbo-petrol engine driving all four wheels via an eight-speed transmission. More on that later.
Costing from around A$55,000 in Canada, this is akin to our top-line Tucson Premium, meaning a sunroof, keyless entry/start, surround-view monitor, leather, heated/vented/powered front seats, dual-zone climate, Bose audio, adaptive cruise control, 20-inch alloys and all the advanced driver-assist safety tech expected in high-grade SUVs nowadays.
Lots of glossy exterior trim also tells the world this is the most salubrious Santa Cruz, along with a sliding rear window, retractable solid tonneau cover, composite bedliner, lockable under-bed storage, side-wall compartments, adjustable track rail and cleat system, a power outlet, multi-functional tailgate and integrated OB side steps.
Alternatives? None currently in Australia. And its SUV DNA gives the Hyundai a handy price advantage over Ford Ranger and Toyota HiLux models, which would cost tens of thousands of dollars more in Ultimate-grade matching spec. A Ranger Platinum nudges $100K.
In North America, the Santa Cruz tackles the segment sales-slaying Ford Maverick (an Escape SUV-based ute available in hybrid) and Honda Ridgeline that shares its underpinnings with the Pilot large SUV. The former’s unexpected success, combined with increasingly punitive emissions standards, suggest more are coming.
Plus, we’re hearing whispers that the Maverick redesign will go global sometime in the second half of this decade.
The 320d is powered by a 2.0-litre four-cylinder twin-turbo-diesel, featuring common-rail direct-injection and variable inlet timing. It produces 140kW at 4000rpm and 400Nm between 1750-2500rpm.
The turbo's multi-stage design incorporates a small, high-pressure, fixed-vane turbocharger as well as a larger, low-pressure, variable-vane turbo to maximise response, performance and efficiency.
A 2.0-litre single turbo-petrol four-cylinder engine sits under the 330i's bonnet incorporating direct-injection, as well as variable valve and cam timing. Peak outputs are 190kW from 5000-6500rpm and 400Nm between 1550-4400rpm.
Mark the date because this is the first time the BMW 3 Series has been offered in Australia without a manual gearbox option. Both launch models send drive to the rear wheels via an eight-speed automatic (with wheel-mounted shift paddles) only.
The Santa Cruz is fitted with Hyundai’s 2.5-litre four-cylinder direct-injection turbo-petrol engine not offered in any Australian models at this time.
In North American-spec, it delivers about 210kW of power at 5800rpm and 422Nm of torque from 1700-4000rpm, to the front or all four wheels automatically via an eight-speed wet-type dual-clutch transmission, with a manual mode.
Acceleration time from 0-100km/h is about 6.5 seconds. Impressive for an 1860kg ute, aided no doubt by a healthy 113kW/tonne power-to-weight ratio.
Like the Tucson, the Santa Cruz is fitted with MacPherson-style struts up front and a multi-link independent rear suspension set-up, though they are tuned differently given the varying nature of the duo.
Despite each car's performance potential claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is commendably low.
BMW says the 320d delivers excellent diesel fuel economy, consuming a miserly 4.5L/100km, emitting 119g/km of CO2 in the process, with the 330i's fuel consumption figure coming in at 6.4L/100km and 147g/km.
You'll need minimum 95 RON premium unleaded in the 330i, with both petrol and diesel requiring 59 litres to fill the tank to full capacity.
Hyundai says the Santa Cruz is tuned to run on American 87 RON unleaded petrol.
It returns a combined average of 10.6L/100km, for a carbon dioxide emissions rating of 250 grams per kilometre. Other official figures are 12.1L in the city and 8.7L on the highway.
That should mean the 67L fuel tank should give a range of about 632km.
Running on 90+ Octane unleaded petrol, our Santa Cruz averaged 10.5L, against a trip computer figure of 10.8L. Our best cycle, on mainly rural roads, was 9.1L. Again, this is SUV efficiency. The long-mooted hybrid version will smash all these figures out of the park.
First, the performance figures. BMW claims the 320d will accelerate from 0-100km/h in 6.8sec, which is agreeably quick, while the 330i knocks that down to 5.8sec, which is properly fast.
Both engines deliver the same 400Nm of maximum torque at low rpm; 1750-2500rpm for the 320d, and a broader 1550-4400rpm spread for the 330i. Mid-range acceleration is strong and satisfyingly linear in each, the 330i that bit more urgent at the top end.
The eight-speed auto is velvety smooth, with the wheel-mounted shift paddles on hand for rapid 'manual' changes. Engine noise is muted at low revs but nice and rorty under pressure.
A stated aim in the development of this 3 Series was "dynamic engagement", and the standard strut front, multi-link rear suspension has been tuned to reinforce the driving part of the brand's long-standing 'ultimate driving machine' promise.
The standard suspension includes tricky two-stage dampers front and rear, but with all cars at the local launch fitted with the optional active damper system we'll have to wait to report on its quality (or otherwise).
This car's centre-of-gravity is 10mm lower than the model it replaces, which may not sound like much, but in engineering terms, absolutely is. In concert with a perfect 50:50 front-to-rear weight distribution, and wider tracks front and rear, it helps deliver an overall planted feel and predictable cornering balance.
The electro-mechanically assisted steering is accurate and linear with good road feel, which is not always the case in recent Beamers.
The launch fleet was also rolling on 19-inch rims (standard on 330i, optional on 320d) shod with Bridgestone Turanza run-flat rubber (225/40f - 255/35r) and despite that type of tyre's reputation for harsh characteristics and a moderate level of road noise, ride comfort on the typically coarse rural roads we covered in the Victorian high country was impressive.
Braking on both models is by ventilated disc front and rear, and even in spirited cornering maintained their power and efficiency. The M Sport brake package fitted to the 330i dials things up with four-piston alloy calipers (sourced from Brembo) up front.
The standard sports steering wheel is fat and grippy, the sports front seats combine firm location with long-distance comfort and overall noise levels are low. Overall, this is a super-impressive touring car.
The most remarkable thing about the Santa Cruz is how multi-faceted the driving experience is.
On one hand, compared to body-on-frame utes, it feels just like a medium-sized SUV, with none of their lumbering heaviness. That should come as no shock seeing this is an extension of the Tucson (and related Kia Sportage).
Yet if you approach the Santa Cruz from an SUV perspective, there are palpable driving and behavioural differences, setting the ute apart. Especially considering Australians are unfamiliar with this particular powertrain.
Let’s start with that.
After years of the sweet if at-times somewhat stretched 1.6-litre turbo found in most upper-spec Hyundai and Kia models, the Santa Cruz’s big 2.5L turbo is a revelation, with little to no lag moving off the line and a steady and growing tide of torque as speed builds.
Quiet, smooth and refined, it is a terrifically muscular engine application, aided by an equally smooth and responsive dual-clutch transmission. That there’s real-world economy benefits as well – we averaged just 9.1L/100km during one tankful – is icing on the cake.
You know what they used to say… there’s no substitute for cubic inches. Why can’t other Hyundais have this powertrain in Australia?
Likewise, there’s little to criticise regarding the Santa Cruz’s steering, being as light yet direct as its SUV cousin’s. The upshot is exact and controlled handling that would put even the most nervous driver at ease. With that in mind, one particular heavy late-summer storm only served to highlight the Hyundai’s AWD-enhanced stability and traction.
And a word of praise for the driver-assist tech too, with the adaptive cruise control, lane-assist and blind-spot systems providing nuanced operation and gentle intervention. Bounding along in highway traffic moving at the legal speed limit, all remained calm.
Speaking of which, the Santa Cruz’s ride quality is shockingly cushy for something on 20-inch rubber. This never ceased to impress us.
So far, so very good.
Tighter corners and speedy off-ramp turns did reveal a couple of unexpected traits, though. That soft suspension tune and 218mm ground clearance can make the Hyundai feel roly poly, with pronounced body lean that can lead to understeer, meaning the ute can run wide mid-turn unless the driver piles in more steering angle.
In contrast, an Aussie-spec Tucson is far more composed and agile in such situations.
Still, we mentally readjusted to this, applying similar degrees of caution that drivers of even the best body-on-frame utes, dynamically speaking, should exercise (hello, Ranger). Yet even in such scenarios, the Santa Cruz is still far more SUV-like in its suspension discipline and roadholding.
Our two other beefs are a big turning circle and poor side/rear vision. Otherwise, a big thumb’s up here.
Obviously, as with all vehicles tested abroad, we need to experience the Hyundai on local roads for a more definitive assessment.
But, as our very enjoyable time behind the wheel of the 2024 Santa Cruz AWD revealed, it seems especially well-suited to Australian tastes.
As a spiritual successor to the Brumby and Falcon/Holden utes, this dual-cab seems beyond the sum of its parts.
The new 3's active safety package is exactly where it needs to be, with all the 'cost-of-entry' items like ASC, DSC, ABS, 'Braking Assist', and traction control included. But additional tech includes everything from all-speed AEB, 'Lane Departure Warning', 'Lane Change Warning', head-up display and 'Front Collision Warning' (with brake intervention), to 'Cornering Brake Control', 'Rear Cross-Traffic Warning', 'Rear Collision Prevention', 'Speed Limit Information', 'Parking Assist' (with 'Reversing Assistant') and 'Dynamic Braking Lights'.
Step up to the 330i and you can add 'Steering and Lane Control Assist', 'Emergency Stop Assistant', 'Auto Speed Limit Assist', 'Lane Keeping Assist', 'Front Cross-Traffic Warning', 'Evasion Aid', 'Crossroads Warning' (with 'City Braking' function), 'Wrong Way Warning', as well as 'Parking Assistant Plus' (with 'Surround View Camera' and 'Remote 3D View').
On the passive side, the airbag count runs to eight (front and side airbags for driver and front passenger, and head airbags for all four outer seats). 'Intelligent Emergency Call' is also included.
There three top tether anchors for child seats/baby restraints across the back seat, with ISOFIX anchors on the two outer positions.
This seventh-generation 3 Series is yet to be assessed by ANCAP or EuroNCAP, but it's a safe bet it will pick up a maximum five-star safety rating.
There is no EuroNCAP/ANCAP rating for the Santa Cruz, due to its North American market focus.
But it does score a 'Top Safety Pick' by the Insurance Institute of Highway Safety (IIHS) for whatever that’s worth.
Safety tech includes 'Forward Collision Avoidance Assist', consisting of autonomous emergency braking with cyclist, pedestrian and night-time capability, as well as blind-spot monitoring, safe-exit warning, rear cross-traffic alert, a driver-attention warning and adaptive cruise control with full stop/go.
Electronic stability control, anti-lock brakes with brake assist and electronic brake-force distribution, tyre pressure monitors, surround-view cameras, auto on/off LEDs with auto high beams, rain-sensing wipers, front/rear parking sensors, six airbags and child-seat lower anchors and upper-tether anchors are also fitted.
Note that the AEB operation data is not available at this time.
BMW offers a three year/unlimited km warranty, which is drifting off the pace now with the majority of mainstream brands stepping up to five-year cover, with some at seven.
On the upside, bodywork is covered for 12 years, the paint for three, and 24-hour roadside assistance is complimentary for three years.
Servicing is condition based, so the car tells you when maintenance is required, and BMW offers a range of service packages in 'Basic' and 'Plus' grades up to 10 years/200,000km.
The Santa Cruz is not available in Australia at this time.
Hyundai’s current Australian warranty period is five years/unlimited kilometres with roadside assistance and available capped-price servicing options.
Most models also offer scheduled servicing between 10,000km and 15,000km.