What's the difference?
Sometimes a name change can make all the difference.
Google used to be called “Back Rub”. The Spice Girls started off as “Touch”. And – particularly in Germany – some premium sedans became known as “coupes”, as they struggled to stay popular against SUVs.
Case in point: what is essentially a 1 Series hatchback with a boot has been more glamorously badged the “2 Series Gran Coupe” since 2020.
Still following the sedan script with four doors, it’s BMW’s tilt at Mercedes’ booted A-Class hatch, the rakish CLA, unveiled early last decade as the Concept Style Coupe and now in its third series-production iteration – though since 2019 a more conservatively styled A-Class Sedan has also existed, that goes up against Audi’s A3 Sedan.
But we digress. Now there’s a “new” 2 Gran Coupe, coded F74, though it’s really a heavy facelift of the superseded F44. Oh, and the ‘i’ no longer exists in the badge, so (M-enhanced models aside) it’s just numbers from here on in. 218. 220. M235.
Regardless of names, does it live up to the BMW promise?
The EQE53 SUV is Mercedes-AMG's first fully-electric SUV.
That means it doesn't have a thundering V8 like a lot of its petrol-powered AMG siblings, but what it lacks in ear-splitting noise it makes up for in colossal but quietly delivered shove.
Which, when you have a sleeping child in the back, is exactly what you might need, because this after all is a family review and we're testing how good this silent beast of an SUV is when it comes to family duties.
The badge might say one thing, but the 2 Series Gran Coupe sticks to the time-honoured template of being a compact yet comparatively practical three-box, four-door sedan, complete with a big boot.
More importantly, it drives and behaves like a BMW – which means sufficient-to-strident performance depending on grade, athletic dynamics and pleasing refinement on one hand, as well as a stiff price and a hard ride on the other.
A true BMW in name and nature, then..
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Mercedes-AMG EQE53 SUV has some serious tech inside and will fit the family in style. If you're after the AMG experience, you may be a little disappointed as this model leans heavily towards plush rather than sports-SUV. And it does plush extremely well but it begs the question whether the AMG factor is worth the extra cash.