Audi SQ8 vs Ford Tourneo Custom

What's the difference?

The Audi SQ8 isn’t your typical performance SUV. It’s more refined and less flashy. The tech can be more complicated than it needs to be and if you’re wanting that V8 soundscape, you won’t find it here.

However, the handling and on road experience are superb plus you can comfortably haul the family around and look good doing it.

There’s absolutely no doubt that the van-based people-mover has some distinct advantages over a three-row SUV. The rear seat is bigger, access to it is far better and there’s more luggage space even when all eight seats are occupied. But the Tourneo goes a step or two further with the sliding, swivelling seats that make it one of the most practical and flexible interiors on the market.

True, the driving experience is a bit alien at first, but it’s a case of different, rather than worse. Meantime, the ride is excellent and the performance and economy from the turbo-diesel driveline are both absolutely spot on for this vehicle’s intended purpose.

And perhaps that’s the metaphor for the whole thing: By not trying to be something it’s not, and concentrating on what it needs to do, the Tourneo emerges as a bit of a quiet achiever.

As we said earlier, this type of vehicle concept is never a sure-fire proposition. Parcel vans converted to passenger duties haven’t always worked out. This time, though, it’s different.

The SQ8 is a gorgeous coupe-style SUV that looks purposeful and poised with its balanced proportions and wide stance. It’s stands apart from its siblings thanks to the S-styled nose treatment and our test model's black accent package makes the honeycomb grille look even sportier. 

The update sees new air intake vents at the front, matrix LED headlights and new chrome exhaust tailpipes.

The upgraded 23-inch alloys with red calipers behind them hint at what’s under the bonnet, as does the Sakhir (sack-heer) Gold paintwork which is aptly named after the one-off Grand Prix race circuit.

The interior looks luxuriously appointed with the black Valcona leather upholstery and the dash is headlined by three high-end technology screens. The SQ8 also gets sport seats featuring a quilted design and 'S' badging but there’s not much else separating it from its siblings.

Audi fans will love the the SQ8's more understated interior but newcomers might be surprised it's not as flashy as some of its rivals.

Perhaps the biggest revision of the successful Transit Custom formula needed to make the leap from FedEx to Brady Bunch has been to the rear suspension. Where the Transit uses a leaf-sprung arrangement, the Tourneo has switched to coil rear springs. These technically offer much greater ride comfort at the expense of some load-carrying ability. Which is fine, even if your kids are the bigger variety.

The move to powered sliding side doors is a welcome one, but I found out the hard way that the doors will still open a fraction if you push the button while still travelling at low speed. Not sure why that would be, but at least the buttons in question are up front in Adult-Land, not within reach of you-know-who.

The reality is, too, that the Tourneo is destined to run with the air-con on any time you have bodes in the back. That’s because – like a lot of van conversions – there’s no opening side windows beyond the tiny, hinged windows that open an equally tiny amount. This has more to do with the Transit’s basic structure than any desire to oxygen-deprive the young `uns, but as any parent knows, a supply of fresh air on the move is sometimes the only thing between a happy day out and a clean up in Aisle five.

The upper large SUV tag certainly makes sense when it comes to cabin space because there's a lot of it. Both rows enjoy ample head- and legroom and access is great thanks to wide door apertures and high ground clearance.

Comfort is high with well-padded seats and thanks to the Sensory Package all but the middle back seater get some luxury extras.

The centre rear position has compromised legroom courtesy of the transmission tunnel, so it's best for a kid. However, the front seats take the cake with their massage, heat and cooling functions and adjustable supports.

Amenities are great throughout the car and the extendable sun visors, rear electric sunshades, soft-close doors and four-zone climate control clinch the practicality deal.

Individual storage is a bit sparse up front with two cupholders, a drink bottle holder in each door and a shallow middle console that realistically only fits a phone.

The glove box is a great size. I can fit my handbag in it, but there are not a lot of areas to pop your smaller items in.

Individual storage is a bit better in the rear as you get two big map pockets, a drink bottle holder in each door, plus two cupholders in the fold-down armrest - so it feels like you have more places for your bits and pieces.

Technology looks amazing but overwhelming to use until you wrap your head around it all. The haptic feedback also gets tired fast. The built-in satellite navigation is super simple while the head-up display and digital instrument cluster feature pull through directions, which is handy.

Charging options are good with each row getting two USB-C ports and a 12-volt socket but the front also enjoys a wireless charging pad. The pad is slow to charge, though, and left my iPhone feeling super hot whenever it was used.

The boot is a good size at 605L and easy to access, too. The sloping roof means larger items have to sit flush with the seats but you shouldn’t have to worry for road trips. 

The back seat has a 40/20/40 split which opens up storage options and this model has a powered tailgate.

Here’s where a vehicle like this stands or falls. Because if something like a Tourneo can’t cope with lots of people and their luggage in a single bound, then there’s really not much point to it, is there? I mean you’re not going to buy it for its sporty looks or supercar dynamics, so unless it works brilliantly as family transport, it’s kind of dead in the water. Fortunately Ford seems to have got it right. Mostly, anyway.

That starts up front where the two front seats feel like they’re metres apart. In reality, this huge gap forms a walk-through function for getting access to anything or anyone misbehaving in the second or third row of chairs. But you can’t help wondering what if… What if Ford had ditched the stubby centre console and added a third front-row seat? Wouldn’t a nine-seater be better than eight?

But the seats themselves are comfy and the high-and-mighty driving position gives plenty of vision in every direction. With one exception. And that is when you’re pulling out of a side street on to a main road and need to see what’s coming from the left. Depending on the angle you’re on, the fat frame of the pop-out side window (in the sliding door) becomes a blind spot, especially for taller drivers.

There’s nothing irretrievably wrong with the way the controls are laid out, but they will take some acclimatisation. That goes for the menu system on the touchscreen as well as the column-mounted shifter wand which is about the same size and shape (and in the same place) as a conventional indicator stalk. Tip the lever accidentally and you’ll wind up in neutral, wondering what just happened. The manual-shift mode is also fiddly to use and paddle sifters would be vastly better. Most won’t bother anyway.

The front cabin is home to a shallow lidded bin in the centre console, a deeper bin below that and a couple of charge points. There are also cup-holders in great spots up high in the corner of the dashboard, a shelf across the top of the dashboard and no less than two gloveboxes (the top one is pretty shallow) thanks to moving the passenger’s airbag into the roof lining. Both front doors also feature bins and storage nooks but there’s a fair bit of hard plastic on show, surely a legacy of the Tourneo’s parcel-van DNA.

The Tourneo’s party trick is the way both the second and third rows of seats can be slid to almost any point on a pair of tracks in the floor. The move is simply accomplished via a lever at the front or a rip-cord in the back of the seats, and all three centre-row seats can be moved individually (the third row is split 60:40). The upshot is that you can have all three rows bunched together for a large luggage space, or the rear row pushed right back to form a rear row with huge legroom. Don’t need all eight seats? How about a second row with the two outside chairs in place and the centre one folded forward to expose a work-surface with built-in cupholders.

But it gets even better, because individual seats can be removed to suit the weirdest of loads and the second-row seats even swivel 180-degrees to form a loungeroom on wheels. The kids will be begging you to take them for a drive in this thing.

The seats fold forward, but they don’t tumble. They don’t need to really, and they don’t fold into a bed either. But if you fancy camping in the Tourneo, you can remove both rows of rear seats for a huge flat floor.

The second row is home to storage bins in each sliding door (yes, a door on each side) a pop-put window that opens only about 40mm, temperature controls, air vents and reading lights. The third row, meantime, is not only easily accessed provided the second row isn’t slid all the way back (at which point you wouldn’t be using the third row anyway) but the good news is that the rearmost seat itself is basically three bucket seats with the same comfort levels (high) as the second row. There are also reading lights and a pair of phone pockets and cup-holders in the last row, too. Only the way the track system works and the shape of the seat base means that foot-room is limited to an extent.

With all three rows in place, but pushed as far forward as they can go, there’s a long load area of up to 725mm. But you can also push the second and third rows all the way back and have a cargo area 2622mm long behind the front seats. Maybe the van DNA is a good thing after all.

With all eight seats in place, there’s a minimum of 673 litres of luggage space which can be expanded all the way to a monster 4683 litres with the second and third rows removed.

There’s also a 12-volt power socket and a lighting system in the back, too, although while the side doors are automatic, the tailgate is manual. And you’ll need plenty of real estate to open it, too. Even tall folk will hit the button to open the tailgate, start the strut-assisted opening and then take a step or two back to allow the huge tailgate to rise without clobbering them. An automatic tailgate where you hit the button and run away to a safe distance would be much nicer.

If ever the Average Aussie family has been in the grip of a cost-of-living crisis, it’s right now. With that in mind, we’ve chosen the entry level version of the Tourneo, the Active, for this review. At $65,990 before on-road costs, it’s not exactly cheap, but does come in a full $5000 less than the Titanium X version.

And it is pretty well equipped. That starts with 17-inch alloy wheels, 13-inch touchscreen and 12-inch driver information screen, Bluetooth, full connectivity including wireless Apple CarPlay and Android Auto, wireless charging, 10-speaker stereo, tri-zone climate control, automatic wipers, heated front windscreen, keyless entry and start, 10-way powered driver’s seat, heated and cooled front seats, and a pretty nice artificial leather covering for some of the touch-points.

In a continuation of an industry-wide trend that we wish would stop, only white is considered a standard, no-cost paint colour. Every other colour costs extra, but in 2025, should it?

If the budget will stretch the extra five grand, the Titanium X model adds body coloured bumpers, a 14-speaker stereo, a 360-degree camera system, ambient interior lighting, heated outboard seats in the second row, and extra areas of (better) artificial leather trim.

Our test vehicle has a 4.0-litre, twin-turbo petrol V8 engine that produces 373kW and 770Nm. That means it sits in the middle of its rivals in terms of outputs with the Mercedes being top-dog with its 450kW/850Nm combo.

Still... the SQ8 is no dainty flower when it comes to power delivery and has an impressive 0-100km/h sprint time of just 4.1 seconds. 

The SQ8 is a full-time all-wheel drive with an eight-speed auto transmission and the whole engine combo delivers a powerful but elegant on-road experience.

Because the platform is (mostly) borrowed from the Transit Custom, you get the same driveline. That starts with a 2.0-litre turbo diesel, good for 125kW of power and a useful 390Nm of torque. It drives through a conventional eight-speed automatic transmission and then to the front wheels as a means of keeping the load floor as flat and low as possible.

Ford claims a 2500kg towing capacity with a braked trailer, but on a wet road or damp boat ramp, that’s really going to test the limits of the front wheel’s grip which can be overcome even in the dry if you’re too hasty with the throttle.

The biggest engineering change in the move from Transit Custom to Tourneo has been the switch from leaf springs on the former to coil springs and an independent suspension on the latter. This is all in the name of ride quality and recognises the fact that the Transit will often be called on to cart heavier loads than eight humans.

The official combined (urban/extra-urban) fuel cycle figure is 11.9L/100km, which is lower than its rivals.

My real world usage sits at 12.3L/100km after a mix of open-road and urban driving.

This result is decent for a performance SUV but expect it to be thirsty in an urban environment as the on-board gauge hit the mid-20s in the city.

Based on the large 85L fuel tank theoretical driving range is 714km and around 690 using our real-world result. Respectable for a performance SUV but not as good as some family SUVs.

Ford quotes an official combined fuel consumption figure of 7.4 litres for the Tourneo. Over a few days of running in a pretty broad mix of urban and country work, we saw an average of 8.6 litres per 100km which is still pretty good for a vehicle of this size.

With the standard 70-litre fuel tank, that gives the Tourneo a theoretical combined range of around 900km between fills, but the real-world number says closer to 800km is more realistic.

Don’t forget, either, that running costs will be a little higher than some diesels, as the Tourneo requires AdBlue at regular intervals, in line with its Euro 6 emissions levels.

The SQ8 delivers on power because it’s effortless to get up to speed and the pick up is super responsive when the start/stop function is turned off (otherwise there can be some lag).

The engine doesn’t sound like a big and grumbly V8, though. There are some growls but it’s mainly when you turn the engine on and not to be obnoxious about it but if you're in a V8, you want to hear it as it’s part of the fun of having a big bruiser engine like this!

What doesn’t help the V8 soundscape is the fact the cabin sounds like a noise-cancelling headphone inside. There is a small hum from road noise but it’s pretty darn quiet. Almost EV quiet at times but that means the driving experience leans more towards refined and elegant rather than sporty and fun. 

The SQ8's handling is great - super direct steering, stable in corners and well-rounded passenger comfort when it comes to suspension.

You still get road feedback, which I like as a driver, but it’s not too stiff thanks to the adaptive suspension.

The SQ8 is a large car but you wouldn’t know it when it comes to parking. The 360-degree view camera is clear and the dynamic guidelines help you to position this big unit even the smallest of car parks.

If you haven’t driven a one-box van for a decade or more, you’re in for a treat. Just like the Transit Custom on which this car is based, the Tourneo represents a different experience to that of a conventional car or SUV, but one that is not without merit.

For a start, you sit very high which means a great view out across the traffic. And while the driving position is a little less laid-back than a modern car, once you get used to the almost square steering wheel, neither is it the dreaded sit-up-and-beg of older van designs.

The four-cylinder engine doesn’t make the Tourneo a fast vehicle, but it does give it lots of flexibility thanks to all that turbo-torque being available from just off idle. The eight-speed transmission helps, too, but the real surprise is just how quiet the Tourneo is when on a cruising setting. In fact, it’s almost uncanny how such a big, empty metal box could be so silent, but beyond a little tyre noise on coarse surfaces, the Ford pulls it off. As a result, it’s very relaxed and effortless feeling at freeway speeds.

The other surprise is how good the ride quality is. By swapping the cargo van’s leaf rear springs for coils, the Tourneo suddenly displays a very good match between the front and rear axles in terms of how they work to absorb bumps. You do still get some of the front-seat sensation that you’re sitting over the front axle, but it’s not terrible and the reality is that you simply sitting closer to the axle, not right over it.

For many drivers perhaps the over-riding impression will be of the vehicle’s external size. And, yes, it’s a long and wide piece of equipment, but at least the boxy shape means the corners are easy to place and the huge glass area and driver aids like parking sensors and blind-spot warnings help a lot in the daily cut and thrust.

Things are also improved by the fabulously small turning circle of 10.9m kerb-to-kerb (courtesy of the Transit’s role as an inner-city delivery van) that gives an agility the looks don’t suggest. But there’s a sense that the Tourneo is a little wider in the rear track than the front, as you’ll sometimes find the inside rear tyre finding the lips of roundabouts and suburban gutters.

Keeping the whole family safe is the name of the game here, so Ford has extended things like side-curtain airbags right through to the third row, thereby covering every outboard seating position. In fact, there are nine airbags all up, including a centre airbag between the front seat occupants.

Driver assistance programs include forward collision warning which incorporates the autonomous emergency braking (AEB) function, blind-spot monitoring and assistance, rear cross-traffic braking, active cruise-control, tyre pressure monitoring, lane-keeping assistance, front and rear parking sensors and traffic sign recognition.

The AEB works at any speed above 5km/h, and the pre-collision assist at speeds above 30km/h.

Both the second and third rows of seats feature a pair of ISOFIX child-restraint mounting points (for a total of four) while there are five top-tether restraint mounting points as well.

The Tourneo hasn’t been locally crash tested as per the safety-stars system, but the Transit Custom has been assessed overseas as part of a commercial van safety comparison which graded the vehicle at 96 per cent, the highest rating ever achieved by a van undertaking the test program in question.

The SQ8 comes with a five-year/unlimited km warranty, which is a normal term for the class.

It also comes with capped servicing for five years or up to 75,000km and averages $920 per service, which is very good for the segment.

Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first.

Ford offers its standard five-year/unlimited kilometre warranty on the Tourneo. Five years is fair enough, but can’t match the seven years or even more that some of the competition offer. It‘s worth noting, however, that the warranty does match many of the makes and models that will be the Ford’s natural enemies.

Service intervals are 12 months or a very long 30,000km, but it’s unlikely many families will clock up 30,000km in a 12-month period, anyway. There’s no word on capped-price servicing yet, but the mechanically similar Transit Custom has a service plan that limits the cost of each of the first four services to around $500.

The biggest additional running cost for the Tourneo will be the AdBlue additive to control emissions. How frequently you need to top up will be determined by what type of driving you do.