Audi Sq8 E-Tron vs Rivian R1T

What's the difference?

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Audi Sq8 E-Tron
Audi Sq8 E-Tron

2024 price

Rivian R1T
Rivian R1T

2024 price

Summary

2024 Audi Sq8 E-Tron
2024 Rivian R1T
Safety Rating

Engine Type
Not Applicable, 0.0L

Fuel Type
Electric

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Fuel Efficiency
0.0L/100km (combined)

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Seating
5

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Dislikes
  • Range could be better
  • Sportback trades function for style
  • It's so heavy

  • Not available in right-hand drive yet
  • Expensive compared to similar-sized utes
  • Rivian is an unproven brand
2024 Audi Sq8 E-Tron Summary

Late last year, Audi gave its large SUV range a freshen up by stocking its showrooms with the Q8 55 e-tron model; a rebadged, facelifted full-sized electric SUV designed to go head-to-head with things like the Mercedes-Benz EQE.

As it turned out, the Q8 55 was destined to become the mid-spec model and now Audi has book-ended the Q8 range with the entry-level Q8 e-tron 50 and the flagship SQ8 e-tron.

And while the previous 55 model was available in Sportback and SUV (station-wagon) forms, the latter has now been dropped.

That leaves the 50 model as an SUV only, while the headline act – and the vehicle we’re testing here – the SQ8 can be had in either body style.

The reason we’re concentrating on the biggest, baddest, most expensive variant, is that’s precisely what Audi is tipping the Australian market will gravitate towards.

In fact, as many as 70 per cent of Q8-platform sales could be the SQ8. That’s in line with the Australian market’s fondness for spending up big on the sportiest version of many makes and models, but it remains a bit of an anomaly in the rest of the car-buying world. Nevertheless, it remains the reason we’re focussing on that variant here.

Of course, electrification has never been more important for a carmaker operating here since the New Vehicle Efficiency Standard was announced recently, and even though the Q8 range will be a small percentage of Audi’s sales here, any EV represent progress towards meeting corporate targets.

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2024 Rivian R1T Summary

Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.

If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.

To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.

This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.

Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.

So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.

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Deep dive comparison

2024 Audi Sq8 E-Tron 2024 Rivian R1T

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