Audi Sq8 E-Tron vs Mercedes-Benz EQB

What's the difference?

There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.

For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.

Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.

Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

I really liked the combustion version of this car, the GLB, for its funky style and flexibility and I was pleased to find how easily Mercedes has made the conversion to a fully-electric layout for the EQB.

Despite a tall price, the EQB 350 is a compelling option for those seeking something a bit more luxurious than the Tesla Model Y, something a bit larger than the Volvo XC40 Recharge, and something a bit smaller than the Audi e-tron or the EQC.

The main trade-off for this 350 variant is the loss of the seven-seat layout in favour of more performance. Instead it offers a huge boot, has a sufficient range for city-based buyers, and offers surprising levels of fun, too. 

Just make sure you’ve considered its rivals which may potentially offer more range or features for the same money.

Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.

The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.

Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.

In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.

The EQB has a very predictable design in that it doesn't stray from the combustion car’s formula. At all.

The only evidence from the outside this is the electric version is the blanked out grille, and closer observers might notice the rear light bar which cuts across the boot lid is different from the split tail-light design which appears on the combustion car.

Still, to my eyes, the GLB is a cool design with its upright boxy look bucking the curvaceous trend of most EVs, and, indeed, the rest of the Mercedes line-up. 

Its rebellious streak makes it one of the most appealing SUVs in Mercedes’ current range, and it comes with a bit of toughness which is missing from the EQA. 

If nothing else, it’s a completely different look from Tesla’s amorphous Model Y, and this may be enough to appeal to some.

Inside is identical to other Mercedes models which sit on the MFA2 small car platform, immediately setting itself apart with the big high-resolution screens, glitzy ambient lighting, as well as an abundance of chrome and gloss black.

It’s designed to impress from the first time you hop in, and there’s no doubt it does, but it may be a bit over-the-top for some, particularly fans of the more conservative Mercedes designs of eras past.

The chrome in particular becomes a bit of a problem, as it has an annoying habit of catching the reflection of the sun and sending it directly into the driver’s eyes.

It all feels as plush as a circa-$100,000 luxury car should though, with the ‘Artico’ seat trim being one of the better synthetic options on the market, and soft-touch surfaces throughout the cabin selling the Mercedes promise. 

The GLB toughness is even reflected in the chiselled out finishes in the door, dash, and centre console, helping to set it apart from the tamer EQA.

The software is also fast, high resolution, and well presented, which bodes well given the amount of screen real-estate, and the amount of customization is impressive, too.

Again, there are many who will prefer its look and feel to the Apple-store chic of the Tesla Model Y, or the pared back Scandinavian approach of the XC40 Recharge, but also those who won’t. Like many new Mercedes products, it continues to polarise buyers.

There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.

The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.

Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.

The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.

That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.

The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.

The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.

The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.

On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.

This should be the GLB’s calling card. It’s a car with an ideal footprint, not as wide or as long as most mid-size SUVs, whilst also offering a larger cabin and boot.

The big drawback for this variant in particular is the lack of a seven-seat option, as the all-wheel drive requires the under-floor space which is required to give rear occupants legroom. 

It’s a shame, too, because I found the two rear seats in this car’s GLB combustion equivalent to be surprisingly accommodating for even adults.

As a result of these missing seats, though, the full volume can be exploited in the boot, which comes in at a whopping 495 litres.

It’s rivalled by the Model Y, which also has a cavernous boot, although it has a much larger storage area than the Volvo XC40. 

As an added bonus, there is a decent under-floor storage area which has enough space for all your charging cables, although there is no so-called ‘frunk’ with what is normally the engine bay taken up by cooling and auxiliary hardware. 

At first glance there’s so much going on under there, you’d be forgiven for thinking the EQB has an actual engine!

The cabin is also enormous as well as configurable. The EQB has massive rear doors (as it’s designed to be a seven-seater) to make it easy to get in and out of, and once you’re settled in, the amount of space for me (at 182cm) behind my own driving position is very impressive, with ample leg, arm, and headroom.

Rear passengers score the same nice synthetic leather seat and door trim as the front passengers, a bottle holder in each door, as well as two in a flip-out caddy on the drop-down armrest, two nets on the backs of the front seats, dual adjustable air vents, and power outlets on the back of the console. There is also a separate section of the split sunroof to benefit those in the back seat.

Up front the cabin is equally flexible, although it immediately seems odd that the front seats are manually adjustable. Almost unforgivable in a $100,000 car. 

At least the trim is comfortable, and again, the space is configurable for people of all shapes and sizes. 

Storage options include large bins in each door, a split-opening armrest console with USB-C outlets inside, a slide-open area underneath the climate unit, which houses a wireless phone charger and additional power outlets, as well as the usual glove box arrangement. 

Soft trims continue into the doors, although one small annoyance is the excess of chrome trim which has the unfortunate habit of reflecting harsh Australian sun into your eyes if it hits at the wrong angle.

The software is nice and quick, but can be cumbersome and over-complicated to operate at times, particularly when using the centre touchpad, or adjusting the dash with the small touch elements on the wheel. 

It is also notable the Apple CarPlay as-tested only took up a centre portion of the screen, and is not set-up for widescreen mode to take full advantage of the hardware.

Minor complaints aside, though, the EQB follows its combustion GLB twin in having by far one of the most flexible and configurable cabins in its class.

The EQB range kicks off from $87,800, before on-road costs, for the base 250, but the car we’re looking at for this review is the top-spec 350 4Matic, which wears a price-tag of $106,700.

There’s no doubt it’s a hefty price, even for an EV, and especially for a sort-of ‘small’ SUV. There’s more to consider, too. As I mentioned in the intro, the all-wheel drive system precludes the seven-seat layout in this top-spec car, and it has less range than the front-wheel drive model, too, dropping from 371km to 360km.

On the upswing, the dual-motor powertrain is far preferable to the so-so front-wheel drive option, and the 350 also gains an AMG-spiced bodykit and flat-bottomed steering wheel, as well as a panoramic sunroof.

Outside of the extra flair, the EQB 350 is almost as well equipped as you could hope, with the flashy dual-10.25-inch 'MBUX' screen set-up, Nappa leather steering wheel and interior appointments with Mercedes’ signature 'Artico' synthetic seat trim, LED headlights, ambient interior lighting with fully customisable RGB controls, dual-zone climate, a wireless phone charger, 20-inch alloy wheels, as well as keyless entry and push-start ignition.

Given the EQB’s dimensions it would seem its most direct rival is the Tesla Model Y, although it may not be a favourable comparison. 

At over $100,000 the EQB 350 is still more expensive than the top-spec Model Y Performance, which is even more powerful than our Merc here.

Other more indirect rivals include the Volvo XC40 Recharge (from $74,490 in twin-motor form), or less performance-oriented Lexus UX300e ($80,691 for the top-spec Sports Luxury), although neither are as large as the EQB, and the Lexus has about half the performance.

While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.

The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.

When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.

Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.

A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.

Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.

While the EQB 350 loses its valuable third-row seats, it gains a much more impressive drivetrain than the lesser EQB 250 variant. 

While that car has a so-so front-motor set-up producing 140kW/385Nm, the top-spec 350 sports a much more capable 215kW/520Nm dual-motor system.

This allows a 0-100km/h sprint time of 6.2 seconds, and while it’s not as fast as the entry-level Tesla Model 3, it’s still impressive for a 2153kg SUV.

The all-wheel drive capability also adds a level of confidence which can’t be matched by a front-drive, more on this in the driving section of this review.

Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.

But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.

That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.

But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.

The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.

The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.

Regardless of which version of the EQB is chosen, the SUV has a 66.5kWh lithium-ion battery pack, and in the case of our all-wheel drive 350, this grants it a 360km WLTP-rated driving range between charges.

My car was reporting around 350km of range at or near a full charge, while my week of testing produced a dash-reported consumption figure of just 18.2kWh/100km.

This is surprising for two reasons. Firstly, I subjected the EQB 350 to a significant amount of freeway testing during my time with it, which usually produces worse consumption numbers for EVs, but it actually bested its official 21.0kWh/100km official figure by a decent margin.

Secondly, I’m puzzled to find this car outperformed the smaller and lighter EQA 250 I had on test in 2021 in terms of overall consumption, and by a significant margin. Very odd.

When it comes to charging up, the EQB can be charged at a rate of 100kW on a fast DC charger, for a 10-80 per cent charge time in a claimed 30 minutes. 

On the slower but cheaper-to-install AC standard, the EQB has an 11kW inverter, allowing a convenient ‘slow’ charge time of 4.1 hours. Expect between 25 and 30 hours on a standard wall socket.

Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.

When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.

That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.

And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.

Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.

But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.

Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.

Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.

The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.

Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.

The other thing Audi has done well to maintain is that almost indefinable corporate steering response.

It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.

This is where the 350 version of the EQB shines. This car is a beast to drive with plenty of power available at your right foot, and incredible amounts of traction to match from its torque-vectored all-wheel drive system. 

This lets it be rapid, but not scary, and despite its square and upright body, might surprise you when it comes to carving a few corners.

Like many EVs, the EQB’s weight feels low and centred, but it appears the suspension has been adjusted to remove any bouncy quality, which might come with the additional weight added over the combustion variants, with nearly 500kg of lithium batteries under the floor.

In fact, the ride is also one of the things which impressed me most about the EQB. It even has huge 20-inch AMG wheels, yet it dealt with bumps of all shapes and sizes in an impressive manner, keeping the body under control, and communicating remarkably little in terms of vibration or unpleasantness into the cabin.

The steering offes a nice balance of feel and electrical assistance, a trait which combines with the EQB’s convenient size to make for an easy SUV to park and manoeuvre.

When it comes to the EQB’s traits as an electric car, there are several modes available to alter the experience. 

Using the paddle shifters, there are several regenerative braking settings to choose from. While none of them are a ‘single pedal’ mode, the D- mode is pretty strong, and clearly contributed to the EQB’s surprisingly good energy consumption in my time with the car.

Activating D+ mode, which can be combined with a sporty driving setting, tones down the regenerative setting almost completely and feels as though it unleashes more potential from the potent electric motors. 

While the sportier settings made the 2WD EQA I tested last year feel a little twitchy and prone to wheelspin, the all-wheel drive system keeps this well under control in the larger EQB for impressive acceleration characteristics.

The breadth of this SUV’s ability is perhaps its most impressive attribute. It can feel comfortable and tame around town, with alarming speed and tenacity when attacking the open road should you so desire. 

Sure, it’s not as whiplash-inducing as some of its rivals, particularly the Volvo XC40 Recharge or Tesla Model Y, but for a luxury SUV like this it’s more than what you could ask for. 

The EQB scores a thorough suite of active safety equipment including freeway-speed auto emergency braking (7.0-200km/h), lane keep assist with lane departure warning, blind-spot monitoring with rear cross-traffic alert, as well as one of the best adaptive cruise systems on the market.

In the event of an impact, the EQB scores dual front, side, and head curtain airbags (the side and curtain bags cover both rows) as well as a driver’s knee airbag. There are the usual dual outboard ISOFIX child seat mounting points on the rear row, as well as three top-tether points.

The EQB scored a maximum five-star ANCAP safety rating to the current 2022 standards, but this rating only covers the base 250 variant. It scored highly across all criteria.

Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.

The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.

Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.

The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.

Mercedes offers a five year and unlimited kilometre warranty, with five years of roadside assist. The high-voltage battery components are also covered by a separate and industry-standard eight-year and 160,000km warranty.

Service intervals are once every 12 months or 25,000km and the service plan costs an average of $440 a year for the life of the warranty which is expensive for an EV, especially considering Polestar offers free servicing for the first five years, and Volvo’s electric offerings are around half the cost over the same period.