Audi SQ7 vs Zeekr 009

What's the difference?

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Zeekr 009 is difficult to fault. It's a luxurious, practical vehicle that's easy and enjoyable to drive. There's no SUV on the planet that can compete with its practicality, whether it's room for people and their cargo, or just getting in and out of the vehicle. The only thing I would change about the 009 in terms of family use are the captain's chairs in the second row; a bench seat here for three people would be more practical for a family. If, however, you are using the 009 as a chauffeur car then the captain's chairs would provide the comfort and luxury jet-setting executives would welcome.

If you're getting an SQ7, you'll want to tick the 'Black Pack' box because otherwise there are a lot of high-gloss silver details, especially at the rear that don't suit this tall and slightly awkward SUV.

The SQ8 is more convincing, appearing wider on the road with its new 'singleframe' grille design seemingly sucking it even closer to the tarmac like some kind of overgrown Audi RS3.

Both get an attractive new 2D design for the Audi rings and L-shaped grille details. These aid the SQ7's front end which is more muscular and purposeful than before.

The attractive lights have moved higher up the front end for enhanced presence, too. You get Matrix LEDs as standard but these candles are the hardcore HD Matrix items that feature laser light for further even longer light throw at night. They are simply awesome.

Fresh 22-inch alloy wheels and minor changes to badges finish off the exterior treatment for both cars.

The SQ8's bold specification — finished here in 'Sakhir Gold' — sets it apart from other SUVs as the metallic gold paint shimmers in the sunlight. The SQ8 is also available with whopping great 23-inch alloy wheels that you see here.

Inside, both cars share a similar architecture with 10.1-inch touchscreen for the multimedia and an 8.6-inch item below for heating and ventilation settings. 

The SQ7 is a great example of a design ageing without dating, its confident horizontal lines and well-proportioned cabin features are as attractive as they were at launch, if less impressive than the related VW Touareg's whopping 15-inch screen or the minimalist Range Rover Sport.

Adding to the feeling of quality is that signature Audi smell — a combination of leather and the Sensory Package's perfume, no doubt. The SQ7 keeps a round-bottom steering wheel which remains one of the best in the business, it's just the right size and diameter trimmed with dimpled leather.

Final flourishes include the optional contrast red stitching and seatbelts as well as eye-catching turned aluminium trims.

You might think that there's only so much you can do to make a people mover good looking but Zeekr’s futuristic and alien-like take is inspired.

I love to sheer bluntness of the face. I love the chiseled looking bonnet, the LED running lights and the little show they put on every time you walk to or from the car. Even the side profile of the car sitting low and planted on its air suspension looks sleek and stylish. And I love the roulette-wheel-style alloys wheels.

I was impressed by the interior of the Lexus LM500h but the interior of the 009 exceeds even that with modern and youthful styling wrapped in beautiful soft leather upholstery. The second-row seats are just absolutely sumptuous and every single touch point throughout the cabin feels luxurious.

The 009 doesn't match the size of the gigantic entertainment screen in the second row of the LM500h but I found the drop down 17-inch 3K entertainment to have an even more modern look and feel.

The difference between aged and dated is best summed up, though, by the excellent usability of the SQ7's cabin controls.

The separate screen for ventilation, for example, makes it simple to adjust seat or vent temperatures without interrupting the main screen's navigation instruction or other media systems.

When using wireless Apple CarPlay and Android Auto the top screen is entirely devoted to the other software with no remnants of Audi's system. It runs smoothly at all times.

Switching back to Audi's system, and there's a lack of contrast to the dark main screen and navigation. The touch targets are huge, though, and the satisfying click of the haptic feedback is welcome when driving. It seems expensive and natural in a world of feel-free touch operation.

Audi's 12.3-inch digital driver's display remains one of the best in the business. Legible and customisable with bespoke sport modes and the ability to show a full-size map, if you wish.

You can keeping devices charged with a wireless pad or there are two USB-C ports under the cushy centre armrest. A 12-volt socket is also available, and two more charge points are found in the back.

If there's one criticism in the front, it's the fairly limited storage. The door bins are big enough for a 600mL bottle but not much more and beneath the armrest the tray is shallow. The only other storage spots are the two cupholders which are the perfect size for a small take-away coffee.

While on the critiques, the drive mode selector is awkwardly hidden near the passenger below the touchscreen.

The seats are amazingly comfortable with ample support and power adjust for everything, including under-thigh length and bolsters. Several massage programs can be accessed through the menus, too.

Continuing the comfortable seating, the SQ7's second row is capacious with plenty of head, leg and toe room even for those over 180cm.

The bench slides forwards and backwards manually and the backrest is adjustable. A fold-down armrest contains two more small cupholders, and there are two separate climate zones, two vents and heated outboard seats.

However, folding and unfolding the second row is a bit complex and quite heavy work with a strange mix between electric and manual movement to access the third row — a Nissan Pathfinder does this better.

Once back there, the third row is passable for adults providing the second row is slid forward.

There are ISOFIX ports and top tether anchors for both power-deployed third row seats, so you can fit up to five children's seats in an SQ7.

The SQ8's second row is still generous but you do lose a small amount of headroom owing to the sloping roof design.

You also sacrifice some boot space, at 608L with five seats and 1755L with the second row folded. That's still a lot but the spacious SQ7's 793L/1921L figures are even better and 295L with all seven seats up is respectable. Both have sturdy 40/20/40 split-fold rear seats.

As the vehicles are equipped with air suspension, owners can raise or lower the boot floor to make it easier to load bulky objects if needed. A power tailgate is standard on both models.

A retractable luggage cover, netted pocket, boot lights and some underfloor storage complete the boot, however both cars lack a spare tyre of any sort. A tyre inflation kit is included.

When it comes to practicality, no SUV on the planet can beat a people mover for space, storage and utility. The Zeekr 009 is beautifully luxurious with outstanding practicality.

Air suspension can lower the vehicle to an entry height that is just a small step into a cabin through the power sliding doors and while space in the second row is outstanding, entry to the third row is easy with the second-row seats folding forward at the touch of the button.

This third row by the way is the most spacious I have encountered with excellent leg and headroom.

Gigantic door pockets, a folding table between second-row seats, great storage under the floating centre console and in the centre console bin, cupholders in all three rows along with wireless charging pads and USB ports everywhere make this a practical and versatile cabin for families or executives.

Boot capacity with all seven seats in place is 574 litres and with the third row folded flat there's 2979 litres of volume.

A front boot can be found under the bonnet but will probably just fit the charging cable.

The list price of the Zeekr 009 seven-seater is $135,900 before on-roads. There is also a six-seat version for $139,900 which swaps out the third-row bench seating for two separate, more luxurious seats.

We’ve tested the seven-seater version here but the standard features on both are almost identical.

Coming standard on the seven-seat 009 are LED headlights and LED tail-lights, power sliding side doors, a power tailgate and 20-inch alloy wheels clad in Michelin Pilots for EV tyres.

Inside, seven seats come standard with two captain’s chairs in the second row with heating, ventilation and massaging functions, and of course these are also fully power adjustable.

Standard, too, is a 30-speaker 3000W Yamaha sound system with speakers in the head rests. While I’m no audiophile, I have experienced the best sound systems offered by carmakers and this is up there with the most exceptional - Mark Levinsons included.

Folding out of the ceiling is a 17-inch 3K OLED screen for second and third-row passenger entertainment.

There’s four-zone climate control, sun shades for all side windows, a glass roof, and an 8.6-litre fridge large enough for six cans of drink.

Up front the seats are power adjustable, heated and ventilated too, there’s a 15.05-inch media screen, a 10.25-inch instrument cluster, a 35.95-inch augmented reality head-up display, sat nav, Apple CarPlay and Android Auto.

If you're wondering how all this adds up to $136,000 you can't forget that the Zeekr 009 has one of the largest batteries available in a production car. The 116kWh battery is only matched by Mercedes-Benz's EQS and BMW's i7 and these cars cost hundreds of thousands of dollars.

Batteries account for a large portion of the cost of an electric car and so at under $140K, and with all of the features it has as well, the Zeekr 009 is a relative bargain.

The SQ7 and SQ8 both use a 4.0-litre twin-turbo 'hot vee' V8 petrol after the diesel SQ7 was abandoned in mid-2022.

It is the same engine you'll find in just about every application of this MLB platform, including the Porsche Cayenne, Bentley Bentayga and Lamborghini Urus — though it makes more power elsewhere.

In Audi's two medium-sporty SUVs it produces 373kW at 5500rpm and 770Nm between 2000-4000rpm.

In practice, it's a swelling, punchy engine without much top-end sparkle — though 4.1 seconds to 100km/h is nothing to scoff at.

The V8 also produces a rather splendid soundtrack, striking the right balance between Detroit burble and motorsport bark for this application.

An eight-speed torque converter auto transmission has been retuned for improved shift logic and it remains buttery smooth. It's pleasing enough just manoeuvring slowly around a car park, where you can feel just well calibrated the long travel throttle and transmission logic are.

The Zeekr 009 has two electric motors - one at the front and one at the rear - with a combined output of 450kW and 693Nm. That's Lamborghini Huracan stuff! Almost identical power, but this has more torque.

Not only does this provide all-wheel drive and fantastically controlled traction, but the way the power and torque is delivered is simply superb. This is a seven-seater rocket that will never leave the ground - hopefully.

The nature of electric motors - especially these ones - are the perfect fit for this vehicle, providing a serenely quiet, luxurious and effortlessly powerful experience.

With 2340kg to heave around, not even the 48-volt mild hybrid system can save the SQ7's fuel consumption — it's a thirsty beast.

The rated ADR combined cycle (urban, extra-urban) figure is 11.8L/100km and indulging in the ample performance resulted in 16.5L/100km on the trip computer. The SQ8 was much the same.

The SQ7 is certified to tow up to 3500kg (braked), equal to a Toyota LandCruiser or Nissan Patrol.

A fairly large 85L tank gives the SQ7 a theoretical driving range of around 720km from a fill-up. Naturally, 98 octane unleaded is required.

The Zeekr 009 has a 116kWh battery which is enormous - almost the biggest you can get in Australia currently. This lithium-ion battery has a range of 582km (WLTP). There are petrol cars that can’t go that far on a tank.

The battery has an AC charging capacity of 11kW and DC charging capacity of 205kW, allowing you to charge from 10-80 per cent in 39 minutes.

Energy consumption is officially 19.5kWh/100km and we’ve been getting an average of 23.5kWh/100km.

That’s because this thing is so heavy at 2.9 tonnes.

Our drive loop started in South-East Sydney where the SQ7's burbly V8 and air suspension fitted right in, easily soaking up the worst of the concrete expansion joints and sharp-edged potholes.

It is a joy to waft around in the refined SQ7 with its remarkably good vision out the front and back (with 360-degree cameras to help elsewhere). Standard rear-wheel steer allows the back tyres to rotate up to 5.0 degrees, giving the 5072mm long SQ7 a better turning circle (12.5m) than a Q3 small SUV.

Its driven home further by the excellent drive mode customisation. Along with the standard programs, you can set an 'Individual' mode up with various selections for the suspension, steering, powertrain response and exhaust noise.

Following the SQ7, our time in the SQ8 took in some more twisting roads and the combination of 23-inch alloys with firmer suspension settings meant that, even in 'Comfort', 'Auto' or 'Balanced' drive modes, the coupe-styled model had a busier ride.

Both SQ7 and SQ8 featured 'Sport' adaptive air suspension, sitting 15mm lower than normal with the ability to drop the ride height up to 40mm in 'Dynamic' mode or raise it 50mm in lift mode to get out of sticky situations.

Audi chose not to specify the Dynamic pack on the SQ8, though, and the difference is noticeable compared to the SQ7. The coupe SUV rolls a little more in hard cornering and doesn't engage the rear end in quite the same way.

Back in the SQ7, turn in may feel a little less sharp owing to the taller height but the active roll stabilisation and Quattro electronically-controlled limited-slip differential splitting power between the two rear wheels makes for a more confident vehicle with better punch out of corners.

Grip is prodigious and the SQ7 is always in control with 285/35R22 Bridgestone Turanza T005 tyres.

A 2.4-turn lock-to-lock steering system is well-judged, remaining light in Comfort but adding enough weight and precision in Dynamic.

The brakes — 400mm front rotors clamped by six-piston calipers with optional ceramics — are reassuring and feel Autobahn ready. 

The Audi SQ7 with Dynamic Pack is like an Olympic swimmer that's put on some kilos and had a few kids but can still gap his teenage son in a 50-metre freestyle race.

This is perhaps the perfect expression of Audi's 'S' models USPs, being totally normal when pottering despite huge reserves of talent. 

The Zeekr 009 is one of the largest vehicles on the Australian market at almost three tonnes and 5.2 meters long but it's also one of the most comfortable, and one of the easiest and most enjoyable cars I've driven.

This is for three main reasons. The first is the air suspension which provides a beautifully comfortable and composed ride.

The next is those electric motors which provide so much grunt but in a very predictable way that's smooth, silent and instant, allowing you to move through traffic or drive confidently on a motorway.

Finally the visibility, steering and pedal feel all combined to provide an effortless piloting experience through narrow laneways, carparks or while parking.

Adding to the enjoyment of driving this people mover is a comfortable, plush interior that's so well insulated that you'll coast serenely through traffic.

As for handling, I have also driven the 009 on a race track at Sydney Motorsport Park. I pushed it through a couple of corners where even some sports have cars struggled to maintain their composure and this massive people move performed surprisingly well, staying planted through the corners.

I've also taken the 009 onto a skid pan and intentionally tried to slide the vehicle and even under these controlled conditions it showed no sign of roll or loss of control.

Having taken the 009 through probably the widest range of testing I've ever put a car through I'd say that it feels safe and secure in pretty much any real-world condition you will experience.

The Zeekr 009 hasn’t been tested by ANCAP yet, but it comes with auto emergency braking (AEB), front and rear cross-traffic alert, lane keeping assistance, auto parking, and blind spot warning. You’ve got airbags covering all three rows and a centre airbag up front.

For child seats there are four ISOFIX points in the second and third rows and four top tether points.

Audi recommends SQ7 and SQ8 owners bring their car in for a service every 12 months or 15,000km.

Service pricing is not cheap, with a five-year package costing $4600 for either model. For reference a basic service plan for a BMW X5 costs $3450 for five years.

Audi has moved to a five-year, unlimited kilometre warranty with owners able to extend that (for a fee) up to nine years with Audi Advantage. An extra two years of warranty and scheduled servicing costs $4360 for the SQ7 and $4160 for SQ8.

Additionally, customers get access to Audi's loyalty programs with event invitations, ambassador experiences and discounts offers from select partner companies.

The 009 is covered by Zeekr’s five-year/unlimited kilometre warranty. The battery is covered by an eight-year/160,000km warranty.

Servicing is recommended every 40,000km or every two years, whichever comes first. There’s also five years/unlimited kilometres of roadside assistance and five years of connected services as standard.