Audi RS5 vs Gac Emzoom

What's the difference?

Good looking, good to drive, and good to simply sit in, the Audi RS5 range ticks plenty of premium boxes. Whether you can live with the practicality pitfalls of the Coupe is up to you, but if you can't, might I suggest taking a wander over to our RS4 Avant review?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

I defy anyone to describe the RS5, and especially the Coupe, as anything but stunning. Seriously, the near perfect proportions and swept-back styling make it look fast even when it's parked. 

Up front, there's a new-look black-mesh grille that's been given a 3D effect, like it juts out over the road in front it, while the thing headlights have been carved back into the body work like they're been windswept under hard acceleration.

The 20-inch darkened alloys fill the arches, too, with a sharp body crease that runs from the front headlight all the way back to the bulging shoulder lines above the rear tyres accentuating the curves.

Inside, the RS5 is a sea of black Nappa leather and sporty touches, and we particularly like the chunky, flat-bottomed steering wheel, which both looks - and feels - great.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

We only tested the Coupe, and I can tell you that the practicality perks on offer largely depend on where you're sitting.

Up front, you're spoiled for room in the two-door Coupe, with the two spacious seats separated by a sizeable centre console that's also home to two cupholders and a variety of cubbies, with extra bottle storage in each of the front doors. 

The back seat, though, is a little, or a lot, tighter, with come acrobatics required to even climb into it, given the Coupe only has two doors. The Sportback offers two more doors, which will surely make the process a little easier. 

The Coupe measures 4723mm in length, 1866mm in width and 1372mm in height, and will deliver a decent 410 litres in luggage space in the boot. The Sportback measures in at 4783mm, 1866mm and 1399mm, and boosts your luggage space to 465 litres.

Either vehicle has your tech needs sorted, with an abundance of USB and power outlets serving both front and backseat riders.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Its a terrific engine, this - a twin-turbo 2.9-litre six-cylinder TFSI that will deliver 331kW at 5700rpm and 600Nm at 1900rpm, sending it thundering to all four wheels (because quattro) via an eight-speed tiptronic automatic.

That's enough, says Audi, to deliver a 0-100km/h sprint time of 3.9 seconds in the Coupe and the Sportback. Which is very, very quick.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The RS5 Coupe will sip a claimed 9.4L/100km on the combined cycle, and emit a claimed 208g/km of Co2. It's fitted with a 58-litre fuel tank. 

The RS5 Coupe will the same 9.4L/100km, but emit 209g/km of Co2.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

With our time behind the wheel limited to the RS5 Coupe, we can only really report on how the two-door feels on the road, but given the prodigious power on offer, it's unlikely the addition of two doors is going to make the Sportback any slower. 

In short, the RS5 is thunderously fast, collecting speed with utter nonchalance thanks to this thick and endless-feeling supply of power unleashed whenever you plant your right foot.

It makes even the most ham-fisted attempts at cornering feel fast as lightning, with the power flow able to make up for every slow entry and exit by simply piling on pace between bends. 

But that's what you expect from an RS model, right? So perhaps more impressive is the RS5's ability to transform back into a relatively sedate urban cruiser when the red mist subsides. The suspension is firm, especially over rough road surfaces, and you do need to be a little careful with the accelerator to avoid that lurching feeling at every green light, but driven calmly, it doubles as a everyday car quite nicely.

Like in the RS4, we did find the gearbox felt a little quick to change at pace, shifting up or down at strange moments on the way into or out of corners, but you can reclaim control via the paddle shifters.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Audi vehicles are covered by a three-year, unlimited-kilometre warranty, which is feeling more than a little underdone when compared to some competitors.

Services are due every 12 months or 15,000kms, and Audi allows you to pre-pay your service costs for the first five years, at a cost of $3,050.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.