Audi Q8 E-Tron vs Jaguar E-Pace

What's the difference?

The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.

But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.

The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.

 Very good… but far from great.

The Jaguar E-Pace Chequered Flag P250 is a compact, polished premium SUV package. Good value, super safe and spacious, it combines brilliant practicality with comfort and healthy performance. It’s a little thirsty, there are some relatively minor dynamic niggles, and Jaguar’s ownership package needs to lift its game. But for those who don’t have a lot of room to spare, yet don’t want to skimp on the luxury experience, it’s a compelling option in a highly competitive category.  

The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.

The Sportback version is slightly lower at 1619mm.

You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.

For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.

The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.  

Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing. 

And there are even fewer changes inside.

Ian Callum. Jaguar’s design director for 20 years, from 1999 to 2019, evolved the brand’s look and feel from traditional and conservative, to cool and contemporary, without throwing the heritage baby out with the new design bath water.

The E-Pace will be one of the last Jaguars to emerge under his full-time direction (Callum remains a consultant to Jaguar) and at the time of its global launch in 2018 he was keen to highlight the car’s gender neutrality, summing it up as, “Not too genteel; muscular and curvaceous at the same time.”

And it’s hard to argue the point. The E-Pace follows the distinctive Jaguar design template set in place by breakthrough models like the F-Type sports car, and larger F-Pace SUV.

At just under 4.4 metres long the E-Pace is smaller than mainstream medium SUVs like the Mazda CX-5 and Toyota RAV4, but it’s appreciably wider, giving it a broad footprint and athletic stance.

Ultra short front and rear overhangs, and black 19-inch, five-spoke alloy rims enhance that impression, at the same time highlighting a relatively lengthy 2681mm wheelbase.

The Chequered Flag’s dark mesh grilles across the nose, and long tapered LED headlights, complete with ‘J-blade’ LED DRLs around their outer edges, create a recognisably feline face, with dark accenting on the fender grilles and window surrounds adding an extra air of intensity.

A raked, almost coupe-style roofline, tapered side glass, and broad haunches combine to accentuate the E-Pace’s dynamic look, the long, slim, horizontal tail-lights and fat chrome-tipped exhaust outlets both current Jaguar hallmarks.

The interior feels as tightly wrapped and carefully designed as the exterior with the instruments, media screen and key controls clearly oriented towards the driver.

In fact, a specific defining edge sweeps down from the top of the dashboard, around the centre stack and across the console to form a flying buttress barrier (complete with left-side grab handle) between the driver and front passenger.

And if you’re still associating Jags with walnut veneer interiors, think again. An understated ‘Noble Chrome’ finish is used to highlight the gearshift surround, instrument panel, and other details across the dash and doors. 

The upright sports gearshifter is a distinct departure from the rotary controller used in older Jaguar models, yet according to Jaguar, the beautifully tactile front ventilation dials were inspired by the rings of a classic Leica camera lens.

More than merely good enough.

Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.

You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.

While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.

Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.

There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.

While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.

Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.

The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.

Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.

You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.

About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.

Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.

Audi interior and packaging expertise strikes again.

For a car measuring less than 4.4 metres between its bumpers, a 2681mm wheelbase is lengthy, and interior space is also enhanced thanks to the E-Pace’s broad beam and relative height.

Somehow the front part of the cabin feels cozy and spacious at the same time, this strange dichotomy created by the steeply sloping dash and centre console increasing the feeling of space, yet keeping key controls and storage options within easy reach. 

Speaking of which, front seaters are provided with a generous lidded storage box/sliding armrest between the seats (housing two USB-A ports, a micro SIM slot, and 12V outlet), two full-size cupholders in the centre console (with a smartphone slot between them), a loose items tray ahead of the gearshifter, a sizeable glove box, an overhead sunglasses holder and big door bins with enough room for large bottles. 

Special note on the centre storage box. The space extends forward, a long way under the console, so a pair of 1.0-litre bottles can be laid down flat, with plenty of space still on top. And a net pocket on the underside of the lid is great for small, loose items.

Move to the back, and again, despite the E-Pace’s diminutive size accommodation is good. Sitting behind the driver’s seat, set for my 183cm (6.0ft) position, I enjoyed plenty of leg and headroom, even with the inclusion of a standard glass sunroof. 

Shoulder room is pretty handy, too. And backseaters are provided with a lidded storage box and two cupholders in the fold-down centre armrest, netted pockets on the front seatbacks, and useful door bins, with enough room for standard bottles. There are also adjustable centre air vents housed with a 12V outlet and a trio of storage hidey holes.

Cargo space is another plus for the compact E-Pace, offering 577 litres with the 60/40 split-fold rear seat up, expanding to a substantial 1234 litres with it folded down. 

Multiple tie-down anchor points are helpful for securing loads, there are handy bag hooks either side, as well as a 12V outlet on the passenger side, and a netted bay behind the driver’s side wheel tub. A power tailgate is also a welcome inclusion.

Towing capacity is 1800kg for a braked trailer (750kg unbraked) and a ‘Trailer Stability Assist’ system is standard, although a tow hitch receiver will set you back an extra $730. A steel space spare sits under the cargo floor.

At $63,600, before on-road costs the Jaguar E-Pace Chequered Flag P250 lines up against a formidable bunch of Euro and Japanese compact SUV competitors, like the Audi Q3 40 TFSI Quattro S Line ($61,900), BMW X1 xDrive25i ($64,900), Lexus NX300 F Sport ($61,700), Mercedes-Benz GLA 250 4Matic ($63,000), and Range Rover Evoque P200 S ($62,670). All tough nuts to crack, and all AWD, except the FWD Lexus.

And when you’ve entered the $60K bracket it’s fair to expect a lengthy list of standard features, and aside from the safety and powertrain tech detailed in the Safety and Driving sections, the top-of-the-pyramid Chequered Flag grade delivers a fixed panoramic glass sunroof, grained leather seat trim (with contrast stitching), 10-way adjustable heated electric sports front seats, dual-zone climate control, and a 10-inch ‘Touch Pro’ multimedia screen (with swipe, pinch and zoom control), managing audio (including digital radio), Android Auto and Apple CarPlay connectivity, sat nav, and more.

Other boxes ticked include the ‘Black Exterior Pack’, adaptive cruise control, 19-inch alloy wheels, heated and power-folding door mirrors (with approach lights), rain-sensing wipers, auto LED headlights, LED DRLs, fog lights (front and rear), and tail-lights, a power tailgate, ‘Ebony’ headlining, ‘R-Dynamic’ leather steering wheel, black gearshift paddles, keyless entry and start, ‘Chequered Flag’ metal scuff plates, and bright metal pedals. 

Our ‘Photon Red’ test example was also optioned with a head-up display ($1630), Meridian audio ($1270), privacy glass ($690), and rear animated directional indicators ($190).

In fact, the Jaguar E-Pace options list is stuffed with individual features and packs, but the standard fit-out delivers good value in terms of the asking price and category competition. 

Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.

Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.

In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.

That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.

Other updates include more direct steering, stiffer front suspension and retuned chassis controls.

Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.

The E-Pace Chequered Flag P250 is powered by a 2.0-litre, turbo-petrol version of Jaguar Land Rover’s modular ‘Ingenium’ engine, based on multiples of the same 500cc cylinder design.

This ‘AJ200’ unit features an aluminium block and head with cast iron cylinder liners, direct injection, electro-hydraulically-controlled variable intake and exhaust valve lift,  and a single, twin-scroll turbo. It produces 183kW at 5500rpm, and 365Nm from 1300-4500rpm. 

Drive goes to all four wheels via a (ZF-sourced) nine-speed automatic transmission, and an 'Active Driveline’ all-wheel drive system. With a default rear axle bias, it constantly monitors driving conditions, updating torque distribution every 10 milliseconds.

Two independent, electronically-controlled (wet-plate) clutches distribute drive between the rear wheels, the system able to send 100 per cent of that torque to either rear wheel if required.

The good news is that the lithium-ion battery pack size rises from 95kWh to 114kWh, and is accompanied by faster DC charging capability, due to a jump from 150kW to 170kW.

While far from the class best, this cuts down charging times by a considerable margin.

The claimed driving range is 454km, while average consumption is a disappointing 25.6kWh/100km. The Q8 e-tron’s trip computer during our run in it recorded a mid-to-high 20s readout, by the way.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 7.7 litres/100kmL/100km, the Chequered Flag P250 emitting 174g/km of CO2 in the process.

In our week with the car, over close to 150km of city, suburban and freeway conditions (including a cheeky B-road run) we recorded an average of 12.0L/100km, which is getting up there for a compact SUV. That number equates to a real-world range of 575km.

And it’s worth noting that despite the use of lightweight aluminium for key body panel and suspension components, at a touch over 1.8 tonnes the E-Pace is line ball for kerb weight with its larger F-Pace sibling.

Minimum fuel requirement is 95 RON premium unleaded, and you’ll need 69 litres of it to fill the tank.

For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.

So, how has the Q8 e-tron advanced over its predecessor?

Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.

To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.

Watch that, though. You could get a speeding fine more easily than you expect!

Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.

Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.

So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.

That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.

Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.

Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.

Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.

There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.

Push a bit harder, though, and some cracks show up.

The E-Pace’s bonnet, front guards, roof, tailgate and key suspension components may be made of weight-saving alloy, but this chunky little SUV still tips the scales at a sturdy 1832kg. Nonetheless, Jaguar claims the Chequered Flag P250 will accelerate from 0-100km/h in 7.1sec, which is quick, if not blindingly so.

The 2.0-litre twin-scroll turbo-petrol engine delivers a solid block of (peak) torque (365Nm) from just 1300rpm all the way to 4500rpm, which combined with no less than nine auto gear ratios means healthy mid-range punch is always available.

The transmission’s adaptive shift system reads the way you’re driving to tailor its behaviour accordingly, and it works well. But shifting gears manually via the wheel-mounted paddles adds to the fun and accuracy.

Thing is, despite being finished in racy black, the paddles themselves are plastic which feels ordinary and is a letdown in an otherwise high-end environment. 

Suspension is strut front, ‘integral’ multi-link rear, and ride quality is surprisingly cushy for a high-riding car of this size. No tricky active dampers here, just a well-engineered set-up tuned to cope with a variety of conditions.

That said, the ‘JaguarDrive Control’ system offers four modes - ‘Normal’, ‘Dynamic’, ‘Eco’ and ‘Rain/Ice/Snow’ - tweaking things like the steering, throttle response, transmission shifts, stability control, torque vectoring, and AWD system.

Dynamic is the sweet spot, buttoning everything down just a little tighter, without any major effect on refinement, the car remaining quiet and composed even when driver enthusiasm starts to take the upper hand. 

The variable ratio ‘Speed proportional’ electrically-assisted steering is nicely weighted and points nicely, but road feel is mediocre. On the flip side, the torque vectoring system, which uses the brakes to put the squeeze on a wheel breaking traction in cornering, works seamlessly. 

Brakes are 349mm vented discs at the front and 300mm solid rotors at the rear, and although they arrest the car well enough, initial pedal feel is ‘grabby’, especially at slow speeds. It’s a challenge to grease your pedal application to the point where the effect goes away.

Under the heading of General Notes, the ergonomic layout is hard to fault with super clear instruments and user-friendly switchgear, but the ‘Ebony’ headlining darkens the interior too much. Even though the huge (standard) glass sunroof lets in a lot of light, we’d prefer the lighter ‘Ebony’ shade available on other E-Pace grades (but not this one).

Speaking of the interior, the sports front seats are grippy yet comfortable on longer runs, and their (standard) heating is a big plus on chilly mornings, the (21:9) wide format hi-res media screen is a pleasure to use, and the level of quality and attention to detail all around the cabin is impressive.

The Jaguar E-Pace received a maximum five-star ANCAP assessment in 2017, and boasts a solid roster of active and passive safety technology.

To help you avoid a crash, there are the expected features like ABS, BA, and EBD, as well as stability and traction controls. While more recent innovations like AEB (city, interurban, and high-speed, with pedestrian and cyclist detection), blind-spot assist, adaptive cruise control (with ‘Queue Assist’), ‘Emergency Brake Light’, lane keeping assist, park assist, and rear cross-traffic alert, are also included in the Chequered Flag spec.

A reversing camera, a ‘Driver condition monitor’, and ‘Trailer Stability Assist’ are also standard, but a 360-degree surround camera ($210), and tyre pressure monitoring ($580) are options.

If an impact is unavoidable six airbags are located inside (dual front, front side, and full-length curtain), while a pedestrian protection system features an active bonnet that lifts in a pedestrian impact to provide greater clearance from hard parts in the engine bay, and a specific airbag to offer greater protection at the base of the windscreen. 

There are also three top tether points for baby capsules/child restraints across the rear seats, with ISOFIX anchors in the two outer positions.

Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.

The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).

Plus, owners also receive six years of complimentary access to Chargefox’s network.

Jaguar’s three-year/100,000km warranty, is well off the mainstream pace, which is five-years/unlimited km, with some brands at seven years. And even in the luxury segment, newcomer Genesis, and the most established of them all, Mercedes-Benz, have recently dialled up the pressure with the offer of a five year/unlimited km warranty. 

Extended Warranty Insurance is available for 12 or 24 months, up to 200,000km.

Service is scheduled every 12 months/26,000km, and a ‘Jaguar Service Plan’ is available for a maximum five years/102,000km, for $1950, which also includes five years roadside assistance.