Audi Q6 E-Tron vs Omoda 9

What's the difference?

The Q6 e-tron knocks the luxury SUV formula out of the park, regardless of the fact it’s an electric vehicle. It has a slick, sporty feel, a high level of standard equipment for a premium car and at least on paper it’s a solid EV with plenty of driving range.

But here’s the thing: To me, the Q6 e-tron feels exactly how you would expect it to. It’s the same Audi formula, just upgraded for the electric age and in an era where rivals both old and new are using this once-in-a generation opportunity to truly innovate, there’s something a little disappointing about that.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

At a distance, the Q6 sticks to the same Audi formula. An inoffensive overall shape with the same core design cues as something like a Q5 are all part of the plan according to the brand, as it attempts to make the idea of switching to electric as easy as possible for its loyal buyers.

Things like the inverted grille (where there’s body colour where black would normally be) framed by a sporty black insert in the shape of Audi's usual combustion grille feels more tactfully executed than Mercedes’ attempt to bring an electrified touch to its EQ range.

Up close though, I must admit this car looks a bit meaner than your average Q-series SUV. The way the wheels sit wide and bold, accentuated by the inflated wheel arches (or blisters as Audi calls them) give the Q6 a tough feel, sitting boldly on its haunches.

Audi fans will love the exterior design, and it may convert some to electric car buyers, but it’s hard to see this car bringing new buyers into the fold, especially with more radical designs out there to catch the eyeballs of aspirational EV buyers.

Inside, Audi has traded away the somewhat ageing feeling of the outgoing Q5 for something much more tech-y in the Q6. The dash is dominated by the three large screens, which are also sharp, fast and responsive, with improved software this time around.

It is a lot though. While the exterior design plays it safe and the interior avoids the kind of obnoxiousness of an overbearing portrait-oriented screen, it feels almost unnecessary for every grade to get the three-screen layout.

Elsewhere the textures and patterns feel the part, and there’s no shortage of attention to detail when it comes to soft trims down the centre console, or clever new air vent fittings, for example.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

This brings us nicely across to practicality, because along with the enormous set of screens, the Q6 brings with it a significant reduction in the amount of switchgear available. The centre console still features a physical volume dial, and there are a handful of shortcut buttons, but the climate functions are exclusively controlled via touchscreen menus. 

Additionally, the Q6 features an array of haptic buttons on the steering wheel (which some will remember, were much maligned on Volkswagen products) alongside a huge haptic panel on the driver's side door controlling everything from the headlights to the windows and mirrors.

It feels as though Audi has dressed the cabin up with new stuff rather than cost-cutting, which is often the case with its rivals. To Audi's credit, these functions are well enough laid out they didn’t bring much frustration on our test drive. Mercifully the screens are fast so adjusting functions is instantaneous, but these features are never as easy to use as physical buttons when you’re trying to concentrate on the road.

No matter how well they work, not everyone will love them (especially rusted-on Audi buyers who will be used to a decent array of physical switches).

There’s plenty of storage in the cabin. The doors feature a big pocket and bottle holder, with a further two bottle holders in the centre with adjustable ridges and a gloss roller cover to keep things tidy when you’re not using them.

Up front there’s a large storage bay with the phone charger mounted vertically on its side to minimise the amount of space it uses. The centre console box is shallow but extends quite far under the console owing to the car’s electric platform, and the array of charging ports are easy enough to reach.

As usual with Audis, the front seats are bolstered nicely and there’s no shortage of adjustment on offer to find a comfortable seating position.

The back seat is spacious enough, although I was expecting more for a car on a new EV platform designed to be larger than the already-spacious Q5. At 182cm tall I have decent, but not a massive amount of room behind my own driving position, with airspace for both my knees and my head. As a saving grace here, the floor is more or less flat and the car is quite wide so the centre position will still be useful for a full-sized adult.

Storage comes via bottle holders and pockets in each door and nettings (which I don’t love as they tend to age poorly) on the backs of the front seats. Unlike the Q5 the rear row is fixed instead of on rails, but it does feature individually folding seat backs, which means you can drop the centre position to put long objects in the cabin and still have two rear passengers (kind of like a ski port, but better).

The boot measures 526 litres (or 1529L with the rear seats down) which seems about right, although we didn’t have a chance to test it with our usual luggage set. It has some space under the floor for the storage of cables, although like many EVs it doesn’t have a spare wheel, only an inflator kit. It also has a frunk, which measures 64 litres. These spaces might seem like a bit of a gimmick but the Q6 comes with a clever little fitted duffle bag which slots perfectly into the void where you can keep both your wall socket and Type 2 to Type 2 charging gear.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

A lot of the bigger innovations for the Q6 e-tron can’t be as easily seen because they’re primarily a result of its new platform. This Premium Platform Electric (PPE) architecture is new to Volkswagen Group and is designed specifically by and for Audi and Porsche rather than the MEB platform which underpins both the Q4 e-tron from Audi and ID.4 from Volkswagen.

Benefits include a primarily rear-drive orientation, the ability to accommodate more sophisticated suspension layouts, software capable of reaching deeper into the car (when it comes to updates), and of course a new electrical architecture with the capability to support 800-volt systems.

Power is impressive across the range. The base Performance puts out 225kW/485Nm from its rear motor, and can sprint from 0-100km/h in 6.6 seconds. The Quattro adds a second motor on the front axle, which combines with the rear motor for totals of 285kW/580Nm. It can sprint from 0-100km/h in 5.9 seconds.

The range-topping SQ6 ups power significantly to 360kW/580Nm from its dual motors, lowering the 0-100km/h sprint time to just 4.3 seconds using launch control.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Driving range is excellent no matter which variant you pick. You’d hope so given the size of this car’s nickel-manganese cobalt battery pack. The usable 94.9kWh capacity grants the Performance 558km of range, the Quattro 542km of range, and the SQ6 568km of range, all measured to the WLTP standard.

The 800-volt architecture which forms part of the new PPE platform unlocks ultra-fast DC charging times, which are impressive given the size of the Q6 e-tron’s battery pack.

A claimed peak charging speed of 270kW will take the battery from 10 to 80 per cent in just 21 minutes if you can find a fast enough charger. Audi says the charging system is optimised to maintain its peak charging for as long as possible (something we’ll have the opportunity to test at a later date, although we’ve found these claims to ring reasonably true for the e-tron GT on the older J1 platform).

On a slower AC charger (the kind you might find at the local shops), the maximum charging speed is an acceptable 11kW, although the max rate of 22kW would be nice to see. At 11kW to charge from 10 to 100 per cent will take around eight hours. In an unusual touch, the Q6 gets a second AC charging port on the driver’s side to go with the AC/DC combo port on the passenger side.

Sadly, there’s no vehicle-to-load or vehicle-to-grid features for the Q6 e-tron range, particularly given the size of its battery pack. While you might not use these features initially, it would be good to have them long-term as more use-cases become apparent.

When it comes to energy efficiency the Q6 e-tron’s official numbers are 19kWh/100km for the Performance, 19.5kWh/100km for the Quattro, or 18.4kWh/100km for the SQ6. Interestingly, the SQ6 has the most impressive efficiency rating, which, according to Audi is due to the lower ride height and better aerodynamic performance afforded by the air suspension.

The consumption numbers are about on-par for a vehicle this size, but are far from impressive numbers I’ve seen in the real world on similarly sized rivals like the Ford Mustang Mach-E for example. As we were jumping in and out of vehicles on this launch, expect a more thorough real-world efficiency evaluation at a later date.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Here’s the thing, Audi has talked a big game about this new PPE platform, but from behind the wheel the Q6 e-tron doesn’t offer the kind of massive step change I was expecting. In fact, just one look at the car and I felt like I knew how it would drive, and it didn’t stray from this expectation.

The Q6 e-tron is defined by its balanced weight distribution, its sharp steering and the powerful follow-through its electric motor provides. It defies its weight in the corners, but at the same time its SUV body struggles to shake the sheer mass which remains present under the floor.

As a result, it doesn’t have the reactive athleticism of its combustion counterparts, instead offering a more sturdy feel of the road, bolstered by thick tyres. Still, no matter which variant you pick, you’re getting more power delivered more quickly than entry-level engines in the Q5 range, for example.

There’s something to be said for how exhilarating these can be. These new motors also don’t have the same disappointing hollowed-out acceleration feeling lesser MEB-based cars can have when it comes to overtaking manoeuvres.

And yet, there’s something disappointing about how the Q6 feels to drive. It’s exactly what you’d expect from a powerful Audi EV and nothing more, where some rivals, and even Audi’s own e-tron GT feel more like an absolute generational leap.

There’s more, too. Versions that don’t feature the acoustic glass had a surprising amount of road noise on coarse chip surfaces. I’d expect better for a premium car on a new platform, and the standard suspension had the odd jilted moment as it wrangled with the sheer weight of the Q6.

The air suspension package was a massive improvement on this, damping both noise levels and the undulations and imperfections the road can throw at you. It stood out to me as a very worthwhile option to have, even on base cars if you’re chasing the best handling and ride this platform has to offer.

The SQ6, featuring the lot, is of course an absolute monster of a car, with even more powerful acceleration, and the air suspension as standard, although on the road at least the additional power over the Quattro was hard to quantify. 

We didn’t have the chance to sample the base Performance at the launch. The rear-drive dynamics and lesser weight over the front axle as well as smaller wheel will make for a different feel compared to the Quattro and SQ6 we did drive, so we’re hoping we can bring you a review of this car at a later date.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The usual five-year and unlimited-kilometre warranty applies to the Q6 e-tron, alongside six years of roadside assistance and an industry-standard eight-year or 160,000km battery warranty.

Additionally, Audi throws in one year of a Chargefox subscription, theoretically making your first 12 months of fast DC charging free (provided Chargefox administers your local charging infrastructure).

At the time of writing, Audi was yet to provide service pricing, but the interval is nice and long, at 24 months or 30,000km. A pre-paid service package covering six years and 90,000km comes in at just $2080 which is super affordable for a car from a traditional luxury brand, even if it only covers the first three workshop visits.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.