Audi Q5 vs Kia Optima

What's the difference?

The updated Audi Q5 Sportback TFSI is a strong example of a luxury base-grade SUV, ticking most of the boxes in styling, comfort and features. It may not always outperform its rivals on paper, but it delivers where it counts, offering a refined, practical and engaging package that will satisfy.

If you travel long distances, want a good amount of space and don’t want to pay big bucks for a new car, then yeah, maybe there is a reason sedans like this will hang around for a while longer.

Sure, the appeal of sedans mightn’t be as strong as it once was, but models like the Kia Optima prove they still have a reason to exist.

The Q5 Sportback is the more attractive sibling when compared to the standard SUV, with a shape that feels more dynamic and sport-oriented. The updated design dials back the sharper creases of the previous model in favour of softer curves, paired with slim matrix LED headlights. The revised 'Singleframe' grille has strong presence and the full-width rear light treatment adds to the Sportback’s visual appeal. Overall, it’s a very handsome vehicle.

Inside, the interior glow-up is immediately noticeable. The large new display takes centre stage in a redesigned dashboard that looks clean and appropriately sophisticated. 

There’s a good mix of materials throughout the cabin, including the beige leather upholstery, although the presence of hard plastics reminds you that this is still a base grade. Even so, the cabin largely hits the right notes for a luxury entry point.

There are a few details that don’t quite land for me. The door-mounted control panel on the driver's side feels busy and a little fiddly to use, and creates an oddly sized and positioned pull handle that just doesn’t feel nice to use. And this is very much a nitpick, but the black stitching on the beige seatbelts catches my eye all the time. None of these are deal-breakers, but they stand out in an otherwise well resolved interior.

Cosmetic changes for the facelifted 2018 Kia Optima include new headlights and tail-lights with revised LED signatures (but still halogen lamps in the base model), and there are newly sculpted bumpers and new wheel designs across the two-model range. 

We had the base model Si, which doesn’t look as good as the GT model, because it has smaller wheels, the sporty body kit and misses out on the LED headlights, but the LED daytime running lights are still present.

The GT has a more aggressive look, and the side skirts, front spoiler and rear diffuser fit it better - there are dual exhausts, but not sporty quad exhaust tips.

In fact, this model is a bit like the old-man version of the Optima. No offence intended to old men, of course. The GT is just heaps sportier, and I reckon it’s considerably more attractive as a result. 

Still, the inherent sleek styling of the Optima remains - the chrome highlighting along the window line is a bit too sheeny for me, but the angles and stance of this model are quite gracious. I really dig the fact the top of the windscreen mirrors the ‘Tiger Nose’ grille shape.

I'm no exterior designer, but I liked the existing Optima more - it just looked a bit neater, even though it had a decent amount of bling with its Mercedes-like diamond-pattern grille, as opposed to the cheese grater look seen here.

There’s not quite as much bling inside the cabin of the Si, either, but it is still a well-designed space - just not as special as the premium package offering of the GT (which gets leather trim - not nappa leather, but still a quality cowhide finish, and more). Check out our interior photos to see if you agree - but size and interior dimensions of the Optima are hard to argue against.

Up front, the cabin feels spacious and comfortable, with plush (heated) electric seats, while the driver also benefits from a two-position memory function, which is a plus if the car is shared. My main gripe is the short seat bases, which become noticeable on longer drives.

In the rear, comfort largely holds up, though space is better suited to two adults due to the high transmission tunnel. The 40/20/40 split-folding rear seat is a practical inclusion and helps when juggling passengers and longer items.

Storage is mostly well considered. There’s a generously sized glove box and a couple of useful storage bins in each door, although the centre console is on the smaller side. The dedicated phone tray is a highlight, housing the wireless charging pad, two USB-C ports and a 12-volt socket. Both rows get cupholders and bottle storage, while rear passengers also benefit from USB-C ports, climate control, directional air vents and map pockets. Overall, there’s just enough space and amenity for adults or teens to remain comfortable.

Technology is handled by the updated media display, which features a responsive touchscreen and a menu system that’s easy enough to navigate. Wireless Apple CarPlay and Android Auto are quick to set up, and the built-in satellite navigation is clearly laid out. That said, the near-total absence of physical buttons may frustrate some, with functions like climate control buried within the touchscreen. The number of pop-up disclaimers on start-up also feels excessive.

Boot space is where the Sportback’s sloping roofline has the biggest impact. Load height is limited, and capacity tops out at 515L with all seats in place, making it the smallest in its segment, albeit only by around 10L. I like the deep underfloor storage, along with the cargo cover, net and hands-free powered tailgate. However, the lack of a spare tyre, replaced by a repair kit, is a deal-breaker for me as a country driver, though it may matter less to those with easier access to repair services.

I really like the way Kia designs its cabins. Sure, there’s a lot of black in here, but there’s also a lot of thought put into the usability of the space.  

The high-mounted 7.0-inch infotainment and multimedia touch screen in the Si is simple to use, and for 2018 the Optima range gets Apple CarPlay and Android Auto - you couldn’t get that in the Optima up to this point. 

Also included are a reversing camera, USB input, Bluetooth phone and audio streaming and six speakers. The Si model misses out on sat nav - you’ll have to use the maps app on your phone. No DVD player either.

Storage is well thought out in here, with big bottle holders in the doors, a good sized pair of cup holders up front, and a nice little storage bin for your phone, wallet, keys and so on.

There’s a driver info screen with a digital speedo, and even on this base model you get a dual-zone climate control air conditioner. The updated Optima gets a new steering wheel, too.

Now, what about the back seat?

It may be considered a ‘mid-sized’ sedan, but there’s limo-like space. With the driver’s seat in my position (I’m about six feet tall) there was still heaps of rear legroom in the rear seat, with ample knee room, good foot room and decent shoulder space, too - three of me could slot across the back bench comfortably, which means kids will fit easily, too. There are three top-tether points and two ISOFIX points as well.

Kids and adults alike will be happy with the rear air vents back here, and there’s a flip down armrest with cupholders, too. Again, big bottle holders appear in the doors, and there are map pockets in the back seats.

What about boot space? With so many people choosing SUVs over sedans because they’re theoretically more practical, the Optima offers good food for thought - it has enough luggage capacity for a bunch of suitcases (510 litres VDA in size) and there’s a full-size alloy spare under the boot floor. If you need more, you could always invest in a roof rack setup?

Kia dropped prices for this updated and facelifted model range - and not by a small amount, either. So, what's the price? How much does it cost?

The Si model is the entry-grade of two models, and it comes in at the bottom of the price list at $33,290 plus on-road costs (rrp) - an $1100 drop over the previous version. The Si, then, is a value-focused sedan that you might consider if you’ve looked at a Toyota Camry Ascent, Hyundai Sonata Active, Mazda6 Sport or Subaru Liberty 2.5i.

The standard equipment list is pretty good - although there have been some deletions, because the price is down $1100. The rather good HID headlamps with washers have been dumped in favour of halogen projector lights (yeah, not even xenons), and the satellite navigation system (GPS) is gone.

But now the 7.0-inch media screen is capable of doing the Apple CarPlay iPhone connectivity and Android Auto phone mirroring thing, and that’ll serve most people’s purposes pretty well, but there is no digital DAB radio, and no CD player for the sound system. Other standard kit includes a digital driver info display with digital speedo, dual-zone climate control, cloth seat trim, auto-dimming rear-view mirror, a reversing camera, front and rear parking sensors, auto headlights and rain sensing wipers, and 17-inch alloy wheels (with a full-size spare). 

New equipment for the Si includes driver-fatigue monitoring and an active lane-keeping assistance system (in place of the old lane-departure-warning buzzer). 

If you want all the fruit you really need to fork out the extra cash for the GT, which lists at $43,290 plus on-roads (vs $33,290 for the Si). That is getting perilously close to Kia Stinger territory… but let's not get too far ahead of ourselves - this isn't a model comparison!

You get a fair bit more for your dough, but even the GT has seen a few deletions to help justify its $1200 price drop compared to the pre-facelift model, such as the front passenger seat being manually operated (previously electric), the cooling/ventilation of the front seats has been deleted, and the panoramic sunroof of the previous model is gone, too. And while it rides on 18-inch rims with a new design, the tyre-pressure-monitoring system has been removed.

It uses a new 8.0-inch media screen with extended smartphone connectivity and in-built sat nav (with 10 years of maps included and SUNA live traffic updates), and it also gains redesigned LED headlights but they lose the smart auto high-beam assistance of the old model. The tech doesn't go as far as to include Homelink garage door opening here in Australia, either.

Other standard kit in the GT includes leather seats, electric driver’s seat adjustment with memory settings, smart key (keyless entry) and push button start, a sports body kit, a harman/kardon audio system with 10 speakers and a subwoofer, wireless phone charging (Qi) but no Wi-Fi hotspot, rear sunshades (but no tinted windows), different interior trim finishes, a heated steering wheel, and a colour driver-information screen. 

The GT also gets the new lane assist system and driver-fatigue monitor, and the entire safety approach has been improved across the range. See the safety section below for more detail. 

There is no launch edition, nor is there a sports edition, but there is a decent array of colours (or colors, depending on where you're reading this) available - black, white, blue, red, grey and silver can be chosen, but not brown, purple or gold... if you wanted those. 

Accessories available across both trim levels include tailored floor mats, a dash mat and weathershields, among other items. 

The Q5 Sportback TFSI is front-wheel drive and powered by a 2.0L four-cylinder turbo-petrol engine paired with a mild-hybrid system. Combined outputs sit at 150kW and 340Nm, which places it toward the lower end of the segment when stacked against rivals such as the Genesis GV70 2.5T and Mercedes GLC300 Coupe offering 224kW/422Nm and 190kW/400Nm, respectively.

On the road, however, there’s still plenty on offer for everyday driving, with power delivery feeling smooth and accessible. The seven-speed transmission shifts effortlessly, helping the Q5 Sportback feel refined and easy to live with, even if outright performance isn’t its headline feature.

The Si model is powered by a 2.4-litre four-cylinder petrol engine, which has seen no changes to its specifications for this mid-life update.

Engine specs remain at 138kW of power at 6000rpm, while torque is rated at 241Nm at 4000rpm. It makes use of a six-speed automatic transmission only - there’s no manual transmission here, but you do get paddle shifters - and it's front wheel drive (the Optima isn't available with AWD, or as a 4x4, or in rear wheel drive - the latter is left to its bigger brother, the Stinger).

The GT gets a zestier drivetrain with more horsepower - it has a 2.0-litre turbo four-cylinder engine with 180kW/350Nm, which is much more desirable, but also louder than the Si’s 2.4. It also has a six-speed auto transmission, and is FWD. If you're into ratings and statistics, that 2.0-litre with a turbocharger is one of the perkier offerings for its engine size in the class.

There is no hybrid model available, despite a plug in hybrid petrol version (allowing you to run in EV mode) being sold in European markets. No diesel here, either, while other markets get a 1.7-litre turbo diesel. No LPG model here, or anywhere else, for that matter.

Towing capacity for Optima models is 750kg unbraked and 1700kg braked for the 2.4-litre, and 700kg/1400kg for the 2.0-litre turbo. Tow bar down-weight is capped at 80kg.

If you're concerned about engine problems, suspension problems, clutch and transmission issues, be sure to check out our Kia Optima problems page.

The Q5 Sportback TFSI has a claimed combined (urban/extra-urban) cycle fuel consumption figure of 5.7L/100km and paired with its 65L fuel tank offers a theoretical driving range of up to 1140km. An impressive result on paper.

After a mix of long highway driving and my usual urban runaround, real-world consumption settled at 5.8L/100km, which is almost spot on.

It also highlights the Q5 Sportback TFSI’s performance/efficiency trade-off. While its outputs are modest relative to some rivals it rewards you with excellent economy in real-world use.

Kia claims a very realistic fuel economy rating of 8.3 litres per 100 kilometres for the Si model, and we saw damn close to that consumption during our week of testing. On the highway it will sit at around 6.5L/100km, ensuring good mileage, while city driving will push usage above 12.0L/100km. Our overall average was 8.5L/100km, which is good. Use the eco mode, and you'll get a little better use.

The turbocharged GT model uses a little more, according to Kia’s 8.5L/100km combined average claim, but we guarantee you’ll actually use more than that because it’s more eager to please.

Fuel tank capacity is 70 litres - plenty of size for long distance drives.

There’s enough power in the base grade to keep things engaging on the open road, whether overtaking or maintaining pace, with a reassuring sense of reserves and smooth, punctual delivery.

Despite the firmer suspension, ride comfort remains high thanks to the newly tuned damping system, which absorbs bumps without sacrificing road feedback. The cabin is quiet at speed and at low speeds the car can switch to its hybrid system for extra refinement.

I’m not a huge fan of the adaptive steering assist, particularly on winding roads, as it can overcorrect at times. Overall, though, the Q5 Sportback delivers enjoyable, sporty dynamics.

Visibility is good from the front and sides, while the rear window is a little on the small side. It’s easy to get accustomed to the car’s dimensions and a clear 360-degree camera view comes standard across all grades, providing a clear view that automatically activates during low-speed manoeuvres. Parking this car is straightforward and stress-free.

The Optima has some really good elements to the way it drives, but sadly  some less impressive bits as well.

Let’s start with the not-so-great stuff - the 2.4-litre engine in this Si model just isn’t as enjoyable as the turbo unit, and the fact that Kia still doesn’t offer a hybrid version here, despite doing so elsewhere, is a bit of a downer.

The drivetrain isn’t terrible - the six-speed auto is smart enough, and there’s usable power if you boot it. The two more sedate drive modes, 'Eco' and 'Comfort', mean the transmission will aim to save fuel and limit throttle response, with a bit more of a lazy feel to the drive experience. But in 'Sport' mode it is definitely more rewarding in terms of acceleration and performance, offering a bit more pep and urgency (we didn't do a 0-100 km/h speed test, but take our word for it); it undoubtedly at the cost of fuel consumption.

It’s just a bit of a shame Kia doesn’t offer the turbo in this spec, too. Fuel use for the Si model is better than the turbo, however, so it could be ideal for buyers who are more worried about the bottom line than design and a sportier drive.

The thing I like most about the Optima is its road manners - the steering and suspension have been tuned for local conditions, just like all Kia products, and it shows. 

The electric power steering is really well sorted, making for easy parking moves and good assuredness at higher speeds. And the turning circle is decent, too - 10.9m (so, the turning radius is 5.45m). 

Plus the ride comfort is really good. On the highway it coasts along with very little fuss, and around town it deals with lumps and bumps impressively. Sharp edges can upset things a tad, and mid-corner bumps can make it jitterbug a little bit, but not to a degree that would rule it out of contention if you want a mid-sized sedan.

It’s pretty quiet on the open road, too, and the adaptive cruise control makes long-distance driving a simple task. The GT does suffer a little bit more road noise, though.

The safety rating of the Optima remains at five stars, as it was when the car was tested in this generation in 2015.

The updated Optima carries over the safety features of the previous model including autonomous emergency braking and adaptive cruise control, while the lane-departure warning system is now supplemented with lane-keeping assistance, and there’s driver-fatigue monitoring added, too. There is no park assist / self parking system.

That’s in addition to a reverse camera, front and rear parking sensors, and all the systems you’d expect, like stability control, anti-lock brakes, hill-start assist and seatbelt reminders.

Airbag coverage for Optima models is six: dual front, front side and full-length curtain. And parents will be happy to learn there are three top-tether attachment points, and two ISOFIX anchors, too. 

If you've been wondering to yourself, "where is the Kia Optima built?"The answer is South Korea. 

The Q5 Sportback comes with Audi’s five-year/unlimited km warranty, which also includes complimentary roadside assistance - all fairly standard at this end of the market. A five-year pre-paid servicing plan is available for $3520, which is cheaper than the pay-as-you-go option, though it’s not the most competitive compared with some rivals. For instance, BMW offers the same coverage for $2475, while the Genesis comes with complimentary servicing.

You can also extend the service period by two years with the 'Audi Advantage Package' for an additional cost. Services are spaced at sensible intervals, every 12 months or 15,000km, whichever comes first, making maintenance straightforward and predictable.

Kia remains a shining light in terms of its new-car-ownership promise, with a very strong seven-year/unlimited kilometre warranty. It makes a lot of sense if you plan to hang onto the car for a while. There's no extended warranty available, which is understandable.

That plan also includes a roadside-assist plan for the same seven-year period, provided you maintain your car with Kia Australia. So, given you get one year to start with, then you get an extra year of cover every time you go back to Kia to get your car serviced, you could end up with eight years of coverage. Nice!

Servicing is due every 12 months or 15,000km, with the first seven years covered by a capped-price-service cost / maintenance cost plan. The costs are: service one - $289; two - $466; three - $360; four - $559; five - $325; six - $599; seven - $345. That makes a total cost of $2943, which is competitive for its class. Keep your owners manual or logbook up to date, and your resale value should hold up better.

If you have concerns about common problems, issues, reliability ratings and durability, you should check out our Kia Optima problems page.