2018 Audi A8 vs Mercedes-Benz S-Class

What's the difference?

In a world where genuine wood trim and nappa leather comes in a Mazda6 for under $50,000, premium brands like Audi have been forced to come up with new hallmarks to underpin their status and asking prices.

This is particularly true at the top end of town, with the latest S-Class and 7 Series featuring tech advances that aren't even legally usable at this point.

The new, fourth-generation Audi A8 is no different, packing hardware capable of autonomous driving well ahead of what is currently allowed on any public roads, along with an array of safety, efficiency and convenience firsts for the brand that cement the model's position at the top of the four-ringed luxury tree.

The current S-Class may measure your vital signs and aim to improve your general well-being, but it won't give you a foot massage. If you tick the right options boxes, the new A8 will.

We were among the first to drive the new A8 at its Australian launch around Sydney last week.

Ever since the middle of the 1990s, I've been captivated by the Mercedes-Benz S Class. It used to be known as Sonderklasse - special class - and teenage me certainly thought it was. The one that caught my attention was the W140. A huge, two-tonne beast when that sort of mass was rare, it was loaded with amazingness and owned the road.

Part of its unique appeal was that that it was properly ugly. When it hove into view it was like a battleship entering Sydney Harbour. And it used almost as much fuel, with the V12 on board.

Over the years, genuine style has invaded the S-Class and today I found myself, for the first time, in an unusually pretty pair of S Classes - the S560 and S63 Coupes. And, astonishingly, it's the first time I've ever driven an S-Class. So with all that baggage I've built up over the years, they had a lot to live up to.