Audi A7 vs BMW I7

What's the difference?

The Audi A7 is a really likeable car, one that is heavily focused on style but also emanates substance. The 55 TFSI model will appeal to many, but my initial impression is that the best buy in the range could well be the entry-level 45 TFSI. I can't wait to sample it sometime in 2019.

The i7 xDrive60 M Sport is close to the perfect 7 Series. From the comfort of being driven in it, to the ease of driving it, even for hours on end.

The i7's range of 625km is outstanding for an electric vehicle, but a petrol powered 740i will get you about 900km on a full tank. How many kilometres a day will you cover? Do you have time and a way to charge the i7 daily if you do cover a lot of distance?

If driving range isn't an issue, the i7 will reward you with a smooth, effortless driving experience and your passengers will have a serene journey in luxurious, high-tech surroundings. Just don't bump the door release button accidentally!

If you can't find something interesting about the design of the Audi A7, there's a good chance you're visually impaired.

The original A7 Sportback was perhaps ahead of its time in the way it blended the lines of a coupe with the practicality of a big sedan, and the new second-generation version pushes the envelope even further into the future. The vision, according to chief designer Andreas Koglin, was "a clear form with sharp lines and tight shapes", including the distinguishable 'boat tail' at the rear.

This is a technologically advanced looking car - big, long, sleek and stylish. From the LED headlights (or matrix LED and laser lights - yes, frikkin' lasers that have the same 5500 Kelvin as the sun, according to Audi) and daytime running lights, to the long, lean LED tail-light assembly, there's an illuminated, enlightened air to the A7.

Plus, with the matrix lights, both ends of the car do a sort of disco sequence as part of the start up and shut down procedure for the car.

There are a few carefully balanced lines across the body of the A7 that help catch the light, which is something you can't really say about its closest direct rival, the Mercedes-Benz CLS. It still retains the 'big-metal-small-glasshouse' look of the existing model, but there are definitely more angles and interesting elements to this new-generation car.

There are two exterior types offered for Australia - the S line that you see here is the version that'll be fitted to the two higher grade models, while the entry-grade model gets a less aggressive look to its front and rear bumpers. To my eyes, the base car actually looks more luxurious, where the S line models - when not fitted with the optional black exterior styling pack that deletes the chrome trims outside - have a slightly uneasy look in the grille area. With a black edge to the single frame grille, it looks a touch more convincing.

The A7 is still large, at 4969mm long (-5mm) and riding on a longer 2926mm wheelbase (+12mm), spans 1908mm wide (2118mm including mirrors), but it's also a little bit taller, at 1422mm (+2mm). According to Audi, the interior space has been increased by 21mm in this generation, making for a more luxurious cabin than before.

Things are a little edgier in terms of design in the cockpit, too. Gone is the appealing wraparound dashboard design, with a more driver-focused treatment evident. It looks sharper, more shapely, and has improvements to the usability inside, too.

At 5.4m long and 2.2m wide the i7 xDrive60 M Sport is enormous and imposing  - as a 7 Series BMW should be.

What's significantly different in the look of this latest incarnation of BMW flagship limousine is its show stopping face.

That LED-lined grille has Vegas pizazz and the pretty glittering Swarovski Crystal headlights are mesmerising. I doubt the words 'pizazz' and 'pretty' have ever been used to describe any previous generation BMW 7 Series.

Fear not, though, from every other angle the i7 looks business-like and serious… and solid as though carved from a single slab of marble.

Solid is also a good word for the i7's interior. Look at the seats in the images - they're hotel lobby sized and I'm still uncertain how they managed to fit them through the i7's doorway.

Our car had the Merino Tartufo brown leather upholstery which suited the 1970s-style futuristic design of the seats with their headrests wrapped in carbon fibre and the satin aluminium trim throughout the cabin. They look like seats from the bridge of a spaceship in a sci-fi series.

The enormous 31.3-inch screen in the rear is a show-stopper as are the tablets in the rear doors to control the screen functions along with the seat heating and adjustment.

Disappointing in comparison is the smaller media and instrument displays up front. And it's not just the lesser proportions but the styling of the screens that's a let down.

Surely this was a chance for BMW to integrate a large, flowing interactive screen over the dashboard and not something which looks propped up and an afterthought to the design of the cabin.

I also find the crystal-effect plastic that trims the dashboard and extends into the doors a little over-the-top, especially when it's backlit with LEDs.

According to Audi, the A7's interior is said to offer a "futuristic lounge type ambience". And if your vision of a lounge in the future includes beautiful textile finishes, quality trims, and your choice of three crisp screens to look at and interact with, it certainly lives up to that.

Unlike the existing model, which seemed to draw a bit more inspiration from the world of watercraft, the new model isn't as luxe looking, with a more tech-focused approach inside. The wraparound finish on the dash is gone, and everything is more driver-centric in its orientation - the screens are tilted just enough towards the pilot and the design of the dashboard helps anchor the person in the driver's seat as the most important in the car.

As a driver, I still struggle to come to terms with climate controls that require you to use a screen, and I think it's distracting, too. At least with the Audi screen there's the possibility to slide up or down on the temperature display to make quick changes, rather than having to tap the screen repeatedly.

The haptic feedback on the screens is something that does take a bit of getting used to, because the response time isn't as instant as some regular touchscreen systems, but the menus are all pretty logically laid out.

And of course, all the storage considerations are dealt with, including good cupholders between the seats, decent door pockets, some loose item caddies and so on. In the back there's a flip-down armrest with cupholders, bottle holders in the doors and map pockets on the seat backs. One really neat addition is illuminated seat belt buckles - clever!

Space back there is mostly good, but it's better if you're short. There's enough legroom and shoulder-room for three adults, but anyone taller than me (I'm 182cm) will likely lack some headroom due to the curvaceous roofline.

The boot is good at 535 litres - enough to deal with two golf bags, the brand claims. The shape of the boot means tall items mightn't fit, but the length and width is good, and you get tie-downs with a mesh net to keep things in order. And there's a space-saver spare wheel under the boot floor.

Sure, the i7 isn't an SUV but a sedan like this needs to be roomy and comfortable, it also needs to be an ergonomic place to work for passengers in the back with laptops, and it needs to be well appointed with internet connectivity and charging outlets. A boot that can take at least two passenger's luggage is also vital.

The i7 has all of that covered with good legroom in the second row even for me at 189cm tall. I spent two hours back there writing my script for the video for this review while the i7 was charging.

As I typed away I had plenty of elbow room but I could have done with a tray table for the computer.

There's a wireless phone charger in the fold-down rear centre console, along with USB ports galore.

You'll find another wireless phone charger up front and more USB ports. The i7 also has its own internet hotspot.

The sumptuous seats in the rear are power adjustable and also heated, but lack a massaging function.

There's also rear dual-zone climate control and sun-blinds which cover the back and side windows.

Cabin storage is good with large covered areas in the front and rear centre consoles, plus there are two cupholders in the rear and another two up front, with large door pockets, as well.

The cargo capacity of the boot is a healthy 500 litres but it's quite shallow due to the electric vehicle batteries eating into the luggage space.

The automatic doors can be opened several ways from the inside.

First there's a button inside which is high on the rear door and another on the dashboard which will open them automatically while using sensors to ensure they don't hit anything.

There's another button much lower down which will pop the door open slightly for you to push it the rest of the way.

Finally there's an emergency handle which will override the electric opening.

You can open the doors from the outside automatically by pushing a button near the door handle or by using the exterior door handle normally.

Closing involves pressing the high placed button if you're inside or by tapping the exterior button on the outside door handle if you've exited the car.

We did have a door mishap twice during our week with the i7. The first was when bags placed on the front passenger seat bumped the release button and caused the door to pop open, followed quickly by me lunging across to pull it shut again. It's lucky my arms are long.

The second was when my eight-year old son bumped the door release button with his knee again popping open the door but this time at 110km/h on the motorway. He was able to close the door but it rattled both of us, understandably and I kept the child lock on for the rest of the week.

He's been in a different test vehicle every week of his life since he was born and this is the first time we've ever had a door open unintentionally like this. I've also never had a door open, just because a bag has leaned on it, either.

So, the auto door opening function might create a nice impression and make opening and closing the heavy doors easier, but I think manual doors would be more practical.

The BMW i7 xDrive60 M Sport sits in the middle of the 7 Series range with a list price of $306,900. That places it above the $273K 740i which is the only combustion engine variant in the line-up and below the $345K i7 M70 xDrive.

Whatever you do, don't dismiss the i7 xDrive60 M Sport as an overpriced electric version of the 740i because it has many more standard features that enhance the luxury and chauffeuring experience.

We're talking automatically opening doors, a 31.3-inch media display in the second row and control tablets for it in the rear doors.

There's a 35-speaker Bowers & Wilkins surround sound system (not the 740i's 18-speaker stereo), power adjustable and heated rear seats plus an 'Executive Lounge' console, and a BMW Individual Gran Lusso interior with a choice of Merino or Cashmere upholstery.

Our car had the Merino Tartufo brown leather upholstery and carbon-fibre M interior trim.

The i7 also rolls on larger 21-inch wheels which fill the giant wheel arches perfectly.

The rest of the standard features list is almost identical to the 740i's and includes the imposing LED-outlined grille, the Swarovski crystal headlights and the panoramic glass roof.

Inside, the double screens for media and driver instruments are also standard, there's sat nav, Apple CarPlay and Android Auto, a head-up display for the driver, front row seats are heated, massaging and power adjustable, there are also electric sun-blinds for the rear.

Our car wore the 'Oxide Grey Metallic' paint which made my videographer very happy because apparently it shows contours better than any other colour even on a bright, sunny day.

At the time we published this review BMW was also supplying as standard a charging wall box and a five-year Chargefox subscription.

All three drivetrains offered in the A7 have some form of mild hybridisation. The entry-level 45 TFSI engine is a 2.0-litre four-cylinder turbo producing 180kW of power (at 5000-6000rpm) and 370Nm of torque (1600-4500rpm). It has a 0-100km/h claim of 6.8 seconds, and employs a seven-speed dual-clutch auto with quattro all-wheel drive. It employs a 12-volt mild-hybrid system to assist with stop-start traffic and uses brake regeneration, too.

The high-spec petrol is the 55 TFSI, a 3.0-litre V6 producing 250kW (at 5000-6400rpm) and 500Nm (1370-4500rpm). The 0-100 claim is 5.3sec, and it also uses a seven-speed dual-clutch auto. It has a 48-volt mild-hybrid system that uses a larger capacity battery and a belt-driven starter generator that recuperates energy in stop start traffic and, according to Audi, can also allow the car to coast for up to 40 seconds at speeds of 55-160km/h.

The same 48-volt tech is used for the only diesel model in the range, the 50 TDI. This powertrain uses a 3.0-litre turbo-diesel engine producing 210kW (3500-4000rpm) and 620Nm (2250-3000rpm), and unlike the petrols, it has an eight-speed automatic (not a dual-clutch). The claim for acceleration is 5.7sec from 0-100km/h.

The i7 xDrive 60 M Sport has two electric motors - one at the front one at the rear - making this large saloon all-wheel drive.

The combined output is outrageous. We're talking 400kW and 750Nm. That's enough oomph to fire this electric missile from 0-100km/h in 4.7 seconds.

When EVs first came out a lot of people saw the technology as lending itself to small city cars, but with the smoothness of motion is offers, the silent operation and the colossal grunt it can supply nothing suits a big limo like the 7 Series better than electric motors.

A lot of the time when we go on new car launches the test drive route is planned to highlight handling dynamism, with less focus on the day-to-day drudgery most of us will actually encounter.

The launch of the Audi A7 was primarily of that design, too, but (thankfully?) there was some disgusting traffic to deal with on our in and out of Brisbane, where it was clear the A7 is superbly comfortable.

Well, that is, if you get the air suspension system. The ride was impressively cushioned, untroubled by sharp edges and road joins, and the suspension eliminated pothole effects, too. All the cars I drove on the launch were the 55 TFSI model, and all had the air suspension - the cynic in me thinks there's probably a reason for that, and I'd love to sample one without it.

This stint of stop-start driving saw the engine cut out at speeds up to 22km/h when you're decelerating, allowing us to coast to a stop without the engine burning fuel.

Once we exited the city limits and found ourselves on the roads of Mt Nebo and Mt Glorious, the chance presented itself to push the A7 in some bendy bits. With the dynamic drive mode selected, the transmission in sport mode, and about a hundred corners to contend with, the big German luxury hatch showed its skills.

The air suspension kept the circa-1815kg model relatively flat in the bends, but the front seats lacked adequate side bolster support despite being called 'sports' seats. Obviously physics were at play here.

The steering was more eager in the four-wheel steer version we sampled, and that's definitely an option for the enthusiastic owner to consider. Otherwise, the steering was accurate, if devoid of meaningful feel.

And while the engine was strong in its response and the transmission clever in its shift speed and intelligence, it became clear that this was a car that seemed more adept at open road cruising than bruising a series of hairpins. It didn't disappoint in terms of dynamics - it just felt its size.

Eventually when we reached an open road, the effortlessness of the A7 came to the fore. Comfort mode engaged, it paced along beautifully, the adaptive cruise taking its surroundings in nicely. There is a touch of wind noise and the suspension can be loud when you encounter pockmarked sections, but it doesn't feel flustered at speed.

One of the nice elements of the A7's smarts is that it will pulse the accelerator pedal to warn you that you could be saving fuel - say you're approaching an 80km/h zone, and you're driving at 100km/h, the throttle will throb to let you know you could ease off. Neat.

At the end of our day of driving, I was left with the impression that the Audi A7 is more than capable as a luxury saloon, one that was relaxing to drive - even when we encountered a five km traffic jam on the way back into Brisbane. It feels well engineered, without excessive gimmickry and with enough genuine quality to leave you feeling pampered.

There are removal trucks shorter and narrower than the i7 but this limousine is possibly the easiest and most comfortable car I've driven in almost 15 years of testing vehicles from Toyotas to Bentleys.

The steering is pinky-finger light but accurate, the ride (as driver and passenger in the second row) is superbly composed and the electric powertrain add a smoothness to movement that no combustion engine on the planet can come close to.

The xDrive60 M Sport comes standard with BMW's 'Executive Drive Pro' feature which includes the 'Active Roll Stabilisation' and 'Active Roll Comfort' systems used on Rolls Royces.

The systems use motors to level the body through dips and corners, and the result has to be felt to be fully appreciated.

It's oddly amazing - you could have a bowl of molten lava in your lap and not spill any of it.

And then there are the seats. As a driver the under thigh support offered by the big, thick, wide seat base is exactly right for long distances, while the back rest is supportive without being too firm.

If I was to name any downsides to the driving experience it would be the limited forward visibility due to the narrow windscreen and thick. short A-pillars.

I found myself always having to peer around those pillars at intersections and pedestrian crossings.

Rearward visibility is completely blocked when the second row's large screen is folded down and the rear vision mirror doesn't have a camera function to get around this issue.

Sure there's a reversing camera but being able to see what's coming up behind you in traffic is important to for safe situational awareness.

I'm also not a fan of the synthesised driving sounds. It's unnecessary, especially in something like a chauffeur-operated limousine.

I think it only serves to cheapen what is such a high-end experience. Thankfully you can turn it off.

The same goes for 'Boost Mode' which provides all available grunt once a paddle behind the steering wheel is pulled and counts down like a missile launch. Seriously? Come on - this isn't a 2 Series!

The BMW i7 has not been assessed by ANCAP and like many ultra high-end cars it probably won't be. But we would expect it to perform well given this is the flagship of the brand and fitted with every safety feature in BMW's arsenal.

There's AEB which works from car park pace to motorway speeds, there's lane keeping assistance and blind spot warning, rear cross-traffic alert and manoeuvre braking which will stop you from bumping into objects while revving and there are more than 35 different sensors.

One radar constantly gazes 300m ahead into the distance, although it would probably be bored in Australia with our lack of autobahns.

The i7 also has BMW's 'Evasion Assistant' technology which scans traffic in all directions and will activate an evasive manoeuvre into an empty safe lane if it detects you swerving to avoid a collision.

There are seven airbags onboard, including one between the front seats, full length curtains for the front seats and head protecting curtains for the rear occupants.

The xDrive60 M Sport also emits an acoustic warning to alert pedestrians that you're nearby. 

As with all Audi models, there's a three-year/unlimited kilometre warranty offered. Mainstream brands seem to be pushing to five years' warranty, while the premium makers lag behind.

The company also offers a three-year pre-purchase capped price service plan called the 'Audi Genuine Care Service Plan', which you can bundle into your finance package. Exact pricing isn't known yet, but you can expect it to average out at about $650 for every 12 month/15,000km service (based on the previous generation model).

The i7 xDrive60 M Sport is covered  by BMW's five-year, unlimited kilometre warranty. The battery is covered for eight years or 160,000km.

There's no regular servicing schedule but the car will identify any faults and maintenance issues and notify you. A six-year unlimited service plan is offered by BMW and is included in the purchase price of the i7.

The i7 also comes with a five-year subscription to the charge for charging network, and a home wall box charger.