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Audi A3 vs Kia Optima

What's the difference?

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Audi A3
Audi A3

$34,977 - $57,288

2022 price

Kia Optima
Kia Optima

$16,888 - $29,689

2018 price

Summary

2022 Audi A3
2018 Kia Optima
Safety Rating

Engine Type
Turbo 4, 1.5L

Inline 4, 2.4L
Fuel Type
Premium Unleaded Petrol

Unleaded Petrol
Fuel Efficiency
4.9L/100km (combined)

8.3L/100km (combined)
Seating
5

5
Dislikes
  • Mild-hybrid interesting, but not a game-changer
  • Active cruise extra cost in premium version. Should be standard
  • Sportback looks don’t flatter the car

  • Removed some good stuff to lower price
  • Not as good looking as pre-facelift model
  • A bit basic inside
2022 Audi A3 Summary

If it was the original BMW 3-Series that invented the compact luxury car market segment all those years ago, then it’s probably fair to claim it was Audi’s A3 franchise that gave rise to the luxury small-hatch category.

On that basis, any new Audi A3 is news but, in the face of the SUV onslaught (including its own stablemate the Q3) the new small Audi has its work cut out for it.

With this update, there’s refreshed styling, a new interior layout and, for the launch of the new cars, two body styles, a conventionally styled sedan and what Audi calls the Sportback; fundamentally a five-door hatchback but with the German brand’s own flair plastered all over it.

As well as new connectivity and safety tech, the big news is the availability of a mild-hybrid driveline as well as a second powertrain option with more performance from a more conventional layout.

Interestingly, it’s that (mild) hybrid version of the A3 that represents the entry-level variant of the A3. A sign of the times? Perhaps.

As well as the two powertrains, there are two distinct chassis layouts, starting with a front-drive set-up and extending to the option of Audi’s Quattro all-wheel drive (AWD) system.

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2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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Deep dive comparison

2022 Audi A3 2018 Kia Optima

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