Aston Martin DB12 vs Hyundai Genesis

What's the difference?

Aston Martin is best known for two things - being James Bond’s preferred mode of transport and building grand tourers.

The new DB12 is the latest in a long line of memorable grand tourers from Aston Martin that dates back to the DB2 of the 1950s and runs all the way through icons like the DB5 (1963-65) and more recently the DB7 (1993-2003), DB9 (2004-2016) and DB11 (2016-2023).

Except there’s a slight problem with this lineage - Aston Martin doesn’t think the DB12 is a ‘grand tourer.’ Instead, the brand has decided to define it as a ‘Super Tourer’ and claims this is a car that “takes a new direction” for a brand that is more than 100 years old.

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...