What's the difference?
This is the first hybrid Alfa Romeo, and its most efficient model yet - two things those historically loyal to the brand might be hesitant to embrace - but like the Giulia and Stelvio it joins in the line-up, this plug-in hybrid Tonale is extremely important to the Milanese brand.
The Tonale, still a relatively new nameplate, must establish itself as a new ‘accessible’ point to the brand in the popular small SUV segment.
But this, the Veloce plug-in hybrid (PHEV), must prove that even in the more attainable small SUV segment, the brand can still produce something to gain the tick of approval from the rusted-on ‘Alfisti’ - Alfa Romeo’s loyalists.
On top of keeping Alfa’s existing fans happy, the Tonale must also contend with existing segment favourites like the BMW X1, Volvo XC40 and Audi Q3.
Alfa surely knows it won’t reach sales figures to contend with those mentioned, but what the brand can aim for is to be a sexier, desirable alternative.
So, is the Tonale PHEV the right piece of kit for the job?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
If you’re an ‘Alfa Romeo person’, or even just an ‘Italian car person’, you’ve got this on your short list and there’s little I can say that will change your mind.Â
And you wouldn’t be making a bad decision if you did pick up a Tonale.
But if $80,000 sounds like a lot for a small SUV and you still want something that looks stylish and feels special, the mild-hybrid Tonale Veloce should do, if the likes of the X1, Q3, or XC40 don’t scratch that left-of-centre itch.
And a fun small SUV? A Mini Countryman JCW, Audi SQ2 or VW T-Roc R are all different sizes, but all more powerful than the Alfa and all fall below the $70,000 mark.
But, if you’re keen on that plug-in hybrid drivetrain and have a day-to-day lifestyle that’ll allow you to make the most of its electric range (and most major city-dwelling Australians do to some extent), then the outlay might just be worth it to be able to check out the Tonale in your garage or driveway every day.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.