Alfa Romeo Giulia vs BMW 330i

What's the difference?

Alfa Romeo. A brand with more re-boots than success stories. Yet one which driving enthusiasts the world over can’t seem to shake the allure of.

Of course, these are not cars for just everyone. Most mainstream buyers are scared away by what I like to call the three Rs. Rust. Reliability. Resale.

Alfa’s tumultuous (and often overstated) past is one it has trouble putting behind it. Reputations are hard earned and easily lost, and besides, the majority of the voting public aspire to own something German, which they see a lot more of on the road.

It doesn’t help that Alfa also dragged its feet on committing to a five-year warranty in Australia (in early 2022), hardly a statement of confidence in its product.

You’re probably wondering by now why anyone would buy one, and why it’s the car which most enthusiasts wish they were brave enough to own.

Well the Giulia is the Alfa Romeo. The low-slung, sporty, sexy car which a few of us out there still use as a reference-point for how to make a sedan in 2023 good-looking, and how to make one drive like it has heart.

The brand can throw all the SUVs at us it wants, but for those who see Alfa Romeo for the brand it should be, this car is it.

Parting sorrow, perhaps, the version we’re looking at for this review may be one of the last - under its new Stellantis management, Alfa has said it will leave this fantastic, promising Giorgio platform behind it in a move to be more electrified.

Travel with me, dear reader, as we celebrate a car which is the culmination of Alfa’s past, at a moment before it steps into the future.

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!