Abarth 595 vs Omoda 9

What's the difference?

It’s tough to be kind to the Abarth 595. Based on a platform that’s more than a decade old, the car has been left behind by its rivals in many ways, including basic ergonomics and its value equation.

The larger engine does work well in this smaller package, and its road-holding ability belies its size. However, only die-hard fans of the Abarth brand will be able to cope with the uncomfortable seating position and a complete lack of even the most perfunctory features that cars costing $10,000 less are able to offer.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Despite being based on a design that’s a decade old, the Abarths still stand out. Based on the classic Fiat 500 shape of the 1950 and '60s, it’s more cute than cut-throat, with a narrow track and tall roof giving it a toy-like presence.

The Abarth attempts to beef things up with deep front and rear bumper splitters, go-fast stripes, new headlights and alternate-colour wing mirrors.

The 595 rides on 16-inch rims, while the Competizione runs 17s.

Inside, it’s definitely different to most mainstream cars, with colour-coded plastic panels on the dash and a very upright seating position, along with a dual-tone steering wheel.

It’s a love-it-or-hate-it proposition. There’s no middle ground here.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

This is another area where the Abarth falls down. First and foremost, the seating position for the driver in both cars is utterly compromised.

The seat itself is mounted far, far, too high, and has little adjustment in any direction, and there is no reach adjustment in the steering wheel column to allow a taller (or even an average height) driver to get comfortable.

The more expensive Competizione we tested was fitted with a set of optional sports bucket seats from racing company Sabelt, but even they are mounted literally 10cm too high. They are also ultra firm, and even though they look supportive, lack decent side bolster support.

The tiny multimedia screen is okay to use, but the buttons are miniscule, while there’s a complete lack of storage places in the front. 

There are two cupholders under the centre console, with two more in between the front seats for rear seat passengers. There are no bottle holders in the doors and no storage for rear seaters.

Speaking of the rear seats, they are the very definition of cramped, with little headroom for moderately sized adults and precious little knee or toe room. There are two sets of ISOFIX baby seat mounting points, though, should you fancy wrestling your wriggling toddlers through the narrow aperture.

The seats flip forward to reveal more cargo space (185 litres with the seats up, and 550 litres when the seats are down), but the seat backs don’t fold flat into the floor. Under the boot floor is a can of sealant and a pump, but no space saver spare.

In truth, it was a long day testing this car… at 187cm, I simply could not get comfortable in it at all.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Abarth 595 pair use the same 1.4-litre 'MultiJet' four-cylinder turbo engine in differing states of tune. The base car makes 107kW/206Nm, while the Competizione makes 132kW/250Nm, thanks to a freer-flowing exhaust, a larger Garrett-branded turbocharger and an ECU re-tune.

The base car can do 0-100km/h in 7.8 seconds, while the Competizione is 1.2 seconds quicker; the optional 'Dualogic' automatic is 0.2sec slower to the mark in both cars.

A five-speed manual gearbox is standard, and neither car is fitted with a limited slip diff.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Over 150km of testing, the Competizione consumed a dash-indicated 8.7 litres per 100km, against a claimed combined fuel economy figure of 6.0L/100km. Our brief test of the 595 revealed a similar number, against the same claimed figure.

The Abarth will only accept 95 octane fuel or better, and its small 35-litre tank is good for a theoretical 583km between fills.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Ergonomics aside, the combination of torquey engine and lightweight car is always a good one, and the 1.4-litre turbocharged four is a good match with the front-drive Abarth.

There’s always enough mid-range urge to give the Abarth the hurry-up, and the longer-legged five-speed gearbox is a good match for the engine.

It also grips and turns surprisingly well, despite the Sport button adding too much artificial weight to the Abarth’s steering feel. 

That same button also firms up the front dampers on the 595 and all four on the Competizione, which works well on smoother terrain, but stiffens it too much over more undulating surfaces.

Around town it can be hard to strike a good balance between ride and comfort. The difference between soft and firm is much more pronounced in the Competizione, but it will still get tiring if your commute is a bumpy one. 

The turning circle, by the by, is ridiculously large for such a small car, making u-turns - already compromised by the lower front bumper - unnecessarily fraught.

The Monza exhaust on the Competizione gives it a bit more presence, but it could easily be louder (or at least more crackly) again; you’re not buying this car to be a wallflower, after all.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

A three-year/150,000km warranty is offered as standard on the Abarth 595 range, with a suggested service interval of 12 months or 15,000km.

Abarth importer Fiat Chrysler Automobiles Australia offers three fixed-priced services for the 595 range at 15,000, 30,000 and 45,000km, with the first costing $275.06, the second $721.03 and the third $275.06.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.