Volvo Es90 vs Club Campers Frontier

What's the difference?

Do you like swimming against the tide? Do you like to zig when everyone else is zagging? Are you unafraid of making the unpopular choice?

Well, if you align with the above, I have just the car for you.

The Volvo ES90 pushes against most current trends. The luxury sedan used to be the measure of a brand, but not anymore. These days the luxury market is defined by SUVs and sedans have been reduced to an afterthought for many.

But if you’re willing to think outside the SUV-shaped box, there is a lot to like about Volvo’s new luxury offering. Whether it’s a true sedan or not is open to debate, but what it isn’t is an SUV and for those willing to live that counter-culture lifestyle this may be right for you.

Cub Campers is Australia’s oldest camper-trailer manufacturer and one of the oldest businesses in the caravan and camping industry, having just celebrated 50 years of operation in 2018.

The company can lay claim to inventing the soft-floor camper trailer, pioneering the rear-fold and championing off-road campers when everyone else was concerned with the on-road market. Amongst all that, though, it was late to the game when it comes to forward-fold campers, not releasing the Frontier until early in 2016, well after the flood of Chinese manufactured versions became immensely popular. So why did Cub wait so long and was it worth it?