Toyota RAV4 vs Jeep Wrangler

What's the difference?

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Toyota RAV4
Toyota RAV4

$45,990 - $66,430

2026 price

Jeep Wrangler
Jeep Wrangler

2024 price

Summary

2026 Toyota RAV4
2024 Jeep Wrangler
Safety Rating

Engine Type
Inline 4, 2.5L

Fuel Type
Unleaded Petrol/Electric

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Fuel Efficiency
4.8L/100km (combined)

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Seating
5

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Dislikes
  • Price hikes
  • Needs ANCAP rating
  • Divisive styling

  • Expensive
  • Not-so-great on-road dynamics and steering
  • Lower level of crash safety compared to rivals
2026 Toyota RAV4 Summary

This is probably the most important new car launch of the year.

The 2026 Toyota RAV4 needs to be bang-on exactly what customers want, because it’s not only Toyota’s most popular model globally, it was the most popular new car in the world last year.

It’s also Toyota Australia’s second-most popular model behind the Toyota HiLux the highest-selling non-ute in the nation.

Crucially, The HiLux has just been launched in a new generation albeit not a revolutionary change, and it somewhat overlaps with the generation changeover of the RAV4.

Toyota is also facing a significant sales dip, the first quarter of sales for the brand in 2026 is down 23 per cent compared to the same time last year. It’s a bigger dip than the industry as a whole, as its market share is down from 19.9 per cent to 15.7 per cent in the same periods.

The new RAV4’s launch must bring strong sales as the vast majority of the brand’s dip is thanks to the mid-size SUV’s changeover.

But as well as an influx of new competitors, the RAV4 must also contend with a lack of ANCAP safety rating for its first few months on sale.

@carsguide.com.au The 2026 Toyota RAV4 is here and it looks like this… sort of. #toyota #rav4 #toyotarav4 #cartok #fyp ♬ original sound - CarsGuide.com.au

Has Toyota done enough to convince Australia its family SUV is still worthy of its position as the best-selling passenger car getting around? We headed to its Australian launch in Tasmania’s north to find out.

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2024 Jeep Wrangler Summary

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.

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Deep dive comparison

2026 Toyota RAV4 2024 Jeep Wrangler

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