Toyota Kluger vs Omoda 9

What's the difference?

The Toyota Kluger GXL Hybrid has been the ultimate SUV this week, as it fits my gear and family in comfort, the on-road handling is excellent and the fuel usage makes owning this long term actually feasible.

This is a great example of a mid-spec seven-seater that is both functional and comfortable. There’s lots to satisfy here and even though it hasn’t been updated, it may be a case of ‘if it aint broke, don’t fix it’.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Kluger epitomes what a large SUV was originally meant to look like. A big body and with enough ground clearance to earn the tag, but the shape is all long lines and gently curving panelling and that makes it look sleek rather than rugged.

Make no mistake, the Kluger is large at 4966mm long, 1930mm wide and 1755mm tall. It's only only 24mm shorter in its length than its big 4WD Toyota Prado cousin. It's size and road presence assures you that it's capable, but it's not trying to convince you it's a 4WD.

Despite not seeing any design updates, the Kluger still feels relevant and more than holds its own when it comes to kerbside handsomeness.

On the inside, the black synthetic leather trims, softly padded touchpoints and interesting dashboard make the cabin both pleasant to look at and spend time in.

The 12.3-inch multimedia display looks lovely with its clear graphics, but it’s still nice to see some traditional elements - like the gear selector, analogue instrument cluster (with a 7.0-inch digital display) and lots of buttons and dials to play with.

Interestingly, there isn’t a traditional transmission tunnel, which means you get a practical flat floor in the middle row and, thus, more legroom for middle seaters. 

It's a forgiving cabin that lots of different drivers will find something to like in.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The Kluger is both practical and comfortable for passengers as each row gets a great amount of head- and legroom – yes, even third-rowers, but the low level of amenities in that row will render it a 'sometimes seat' for adults or older kids.

The 208mm ground clearance, wide door apertures and low-sitting seats makes it a very easy SUV to get in and out of, even for kids. The access to the third row is also good as the 60/40 split middle bench seat can be slid forward.

The electric front seats offer lots of adjustments, including lumbar support on the drivers side, but both seats get heating. They’re also well-padded and quite comfortable on a longer journey.

The outboard seats on the middle row offer the most comfort as they have longer under-thigh support, but the entire row benefits from heavy padding and the seat backs can recline.

The third row offers a curious 60/40 split and is wide enough for two adults to not be squished like sardines.

Although the Kluger is a seven-seater, families will be bummed that there are no child seat anchor points in the third row. But the middle row has two ISOFIX child seat mounts and three top-tether anchor points. It is more than wide enough to accommodate three seats side by side and you’ll have enough room for the front passenger when a rearward facing child seat is installed, too.

Individual storage is above average for the class, but the front row gets the best of it. There are two handy shelves built-into the dash, a glove box, a deep middle console (that swallows my arm) and cubbies in the centre console that include a phone cradle and two cupholders. There's also a sunglasses holder and little cubby beside the driver's knee.

In the middle row, you get two map pockets, two cupholders in a fold down armrest, and a drink holder in each door. While the third row gets a couple of cupholders.

Amenities are well-rounded for the most part, with the three-zone climate control and well-positioned directional air vents in the roof for the back two rows. Middle-rowers also get reading lights and two USB-C ports.

Technology is easy to use and looks great as the 12.3-inch display uses the same multimedia system as Lexus. The built-in satellite navigation is simple to set up and shows clear directions with lots of route customisations available.

There is wired Android Auto and wireless Apple CarPlay, but you do have to initially connect the CarPlay via a cable.

Rounding out the cabin is the great-size boot that offers 241L with all seats in use, but that can jump up to 552L when the third row is stored.

The level loading space makes it easy to slide larger items in and out of, and there’s a handy underfloor storage compartments for smaller items. You get a full-size spare tyre underneath the car and a powered tailgate in this model.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

All Kluger grades are all-wheel-drives with a smooth continuously variable transmission. They share the same 2.5-litre four-cylinder hybrid powertrain that produces up to 184kW of power. Toyota does not quote a combined torque output.

At first look, these outputs may look underwhelming, but the on-road experience has shown that it’s more than enough to move the Klugers big body around without it feeling underpowered.

The Kluger has a braked towing capacity of up to 2000kg, which means you can hook up most of your weekend adventure toys!

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The Kluger may be massive but it has an excellent combined fuel cycle usage of just 5.6L/100km because of its hybrid powertrain.

Combined with its large 65L fuel tank, you should see a theoretical driving range of up to 1160km, which is really good for a family SUV and rivals diesel models of the same size.

I’ve been super pleased with the fuel usage of our test model because despite doing quite a few long distance trips, which is where hybrids are usually the most inefficient, I’ve managed a real world usage of only 5.8L/100km! That is a great result.

The Kluger only accepts a minimum 95RON unleaded premium petrol.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The engine can sound like it’s under pressure, but that doesn’t translate to underwhelming power delivery. The GXL has enough grunt to make it a comfortable open-roader that’s confident on hills and overtaking.

The steering is light for such a big SUV, but with its 11.4m turning circle, it’s every parents dream when doing the school run or navigating small lanes or parks for after-school activities. It’s almost stupidly easy to drive and feels much smaller than what it is, even in the city.

Visibility is mostly good because of the large windows, but the B-pillar is larger than I’d like and I found myself checking my blind spots carefully. 

The ride comfort is really good and suspension is forgiving on the worst of the bumps without feeling like it floats on the road. Road noise is low, even at higher speeds, but occasionally you get a weird wind whistle through the air vents. 

Even those usually put off by a large SUV, should find this comfortable to get around in. Parking it is the only time you really notice its bulk. While the reversing camera is great quality, a 360-degree view system would have been much better.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Kluger is offered with Toyota’s five-year/unlimited-kilometre warranty, but that can be extended to seven years if you service on time and with a Toyota service centre, which makes it competitive against some rivals.

There’s a five-year capped-price servicing program available, with services costing just $285, which is cheap for the class. Servicing intervals are reasonable at every 12 months or 15,000km, whichever occurs first.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.