What's the difference?
The Toyota Corolla Cross launched back in 2022 as a lifted crossover SUV version of one of the most iconic cars ever. It helped bridge the gap between the Corolla and the RAV4.
Three years on and it’s now mid-life facelift time. There are new looks inside and out, as well as some new tech and bling to catch your attention.
Competition is continually heating up in the small SUV segment, especially for those with hybrid engines, but is the updated Corolla Cross the pick of the bunch?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Corolla Cross is still an incredibly sensible car if you’re needing to buy a car, but you’re not a car person. Everything is intuitive and easy, allowing you to focus on driving.
This update has helped make this car stand out a bit more, but it’s still a bit vanilla. The Hyundai Kona, for example, offers more character. Also the asking price, especially at the top end, is creeping eerily close to RAV4 territory.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.