Subaru Impreza vs Great Wall Steed

What's the difference?

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

If you simply want a new ute at a low price, the Great Wall Steed could offer a bit of appeal - it’s not terrible, but it’s also far from great…

My advice would be to see what sort of second-hand HiLux or Triton you could get for similar money.

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

The Great Wall’s exterior styling is reasonably contemporary, even if the proportions are somewhat ungainly. Consider this - the Steed is one of the longest, lowest utes out there.

The dimensions are 5345mm long on a huge 3200mm wheelbase, with a width of 1800mm and a height of 1760mm. There’s just 171mm of ground clearance for this one, which is the 4x2 model. 

The wheelbase looks enormous, and the back doors are quite small considering the length of the vehicle (plus the door handles are huge!). The B-pillars are set back further than they should be, and that makes it hard to get into and out of the second row seats. 

The interior design is pretty smart, though — compared with some of the other older utes out there, the Steed has reasonable ergonomics and the controls and materials are of a passable quality, too. 

But our car - which had just a couple of thousand kilometres on the clock - had a missing piece of exterior trim, along with a few loose bits and pieces inside. The quality is better than the first-gen Great Wall utes, but we hope the next-generation global ute from the brand will be better again. It’ll need to be.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

As mentioned above, the interior of the Steed is acceptable for a budget ute, but that’s as faint praise as saying “you look fine” to the reflection of yourself in the mirror after a big night out.

The cabin has a few elements to it that are decent - the dashboard design is decent, and the controls are pretty logically placed. If you’re stepping up from a first-gen Great Wall ute, you’ll be blown away.

Things like the big media screen and leather-lined steering wheel, as well as electric front seat adjustment and leather seat trim that feels more like cowhide than repurposed garbage bags this time around will all count toward some positive first impressions.

That said, the screen is one of the most confusing ones I’ve encountered - you have to pair your phone by hitting the icon that looks like a PC tower linked to a phone. Why? Also, the load times on the screen are terrible, and when you put it in reverse the screen simply goes black. There is no reversing camera as standard, which is poor form. You can option it if you want, likewise the sat nav is optional - and it looks a lot like a UBD or Melways. Plus the volume levelling is very inconsistent. 

As mentioned above the ingress and egress for rear seat occupants is poor - anyone who has feet bigger than a size six will struggle to get in and out without getting tangled. Once you’re back there, the knee room is tight, but head room is fine. 

There is reasonable storage throughout - there are cup holders between the front seats, door pockets with bottle holders and a few loose item cubbies up front, too. In the rear there are map pockets but no other storage options unless you fold the rear seat backrest down.

The Great Wall’s biggest redeeming feature is its price and specs. 

You can get a base model single-cab-chassis version for less than twenty grand drive-away. This model is the 4x2 dual cab, which has a list price of $24,990 plus on-road costs, but it’s almost always on special at $22,990 driveaway. Need a 4x4? Pay an extra two grand and you’ll get it.

The Steed offers an extensive standard features list, including auto headlights, auto wipers, LED daytime running lights, front and rear fog lights, 16-inch alloy wheels, cruise control, single-zone climate control, heated front seats, leather trim, a leather-lined steering wheel, a six-speaker stereo system with USB and Bluetooth connectivity and the aforementioned optional camera and GPS navigation. You get carpet on the floors rather than vinyl, too. 

The exterior is packed with features tradies will love - there’s a big step bumper to allow easy access to the tray, which has a tub liner as standard as well as a sports bar. Accessing the cabin will be easy for shorties as there are side steps fitted as standard.

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

Great Wall uses a 2.0-litre turbo-diesel four-cylinder with 110kW of power (at 4000rpm) and 310Nm of torque (from 1800-2800rpm), which is only available with a six-speed manual transmission. There is no automatic transmission available. But you can get a petrol engine if you prefer, which is becoming rarer in the ute segment.

The payload capacity for the Great Wall Steed 4x2 is decent for a dual cab pickup at 1022kg, and it has a gross vehicle mass of 2820kg. The Steed has the standard 750kg un-braked towing capacity, but a meagre 2000kg braked towing rating.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

The Great Wall has a claimed fuel use of 9.0 litres per 100 kilometres in the spec we tested, and across our testing regimen - which included on-road driving laden and empty for a few hundred kilometres, it managed 11.1L/100km. Okay, but not great.

The fuel tank capacity of the Great Wall is 58 litres, which is small for the class, and there’s no long range fuel tank option.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

A lot of utes these days are aiming to be dual purpose vehicles, with passenger-amenable ride, handling, steering and powertrain combinations that mean you can use them for work and play.

The Great Wall? Well, it’s more work-oriented. That’s a nice way of saying you won’t want to subject your family to this truck, but your workmates? Too bad for them.

The ride is harsh without weight in the back, bucking over bumpy sections of road and jolting after a sharp edge.

The steering is light but requires a lot of turns lock to lock, and the turning circle is large. You need to keep that in mind when you’re parking, plus the vision from the driver’s seat isn’t as good as it could be.

The engine enjoys using every gear but first, but the manual shift action isn’t enjoyable and the torque on offer doesn’t come on smoothly. 

I will say this - with 750 kilograms in the back, the rear suspension didn’t sag very much at all. The Steed offers a big payload, and the chassis can cope with it.

What can’t cope with the weight is the engine - we had 750kg in the tray and four adults on board, and it was worse than sluggish. I struggled to get it moving from a standstill, revving harder than I usually would in a diesel-engined ute. There’s a lot of lag to contend with, and the engine simply doesn’t like low-speed moves at all.

But at higher speed it got into a groove, and the ride was actually really well sorted with mass over the rear axle. Plus the fact it has four-wheel disc brakes - unlike many of its newer, more high-tech rivals - means the braking performance was pretty promising, too.

There isn’t a lot of happy reading here.

The Great Wall Steed scored an abysmal two-star ANCAP crash test safety score when it was tested in 2016, though under the disclaimer that score applies to ‘4x2 petrol dual cab variants only’. That’s nasty, especially considering it has dual front, front side and curtain airbags as standard in dual cab form.

There is tyre pressure monitoring and rear parking sensors as standard, but a camera isn’t fitted as standard. There is no auto emergency braking (AEB) or any other advanced safety tech, either.

But it has ABS anti-lock brakes, electronic brake distribution, stability control, hill descent control and hill hold control. There are three-point seatbelt for all seating positions, and if you dare, there are dual ISOFIX child seat anchor points and three top tether points in both models.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.

Great Wall introduced a five-year/150,000km warranty in April this year, which is good for a challenger brand but doesn't push the boundaries for the ute segment. There is three years of roadside assist cover as well.

There is no capped price servicing plan, but the Steed requires maintenance every 12 months or 15,000km (following an initial six-month checkup).

Concerned about problems, issues, faults, common complaints, transmission or engine reliability? Check out our Great Wall problems page.