Five obscene Ferrari-branded products that shouldn't exist

Tom White

Deputy News Editor

4 min read

There are crass branded products, and then there are these Ferrari branded products…

I’m sure you’ve heard the infamous fact that Ferrari makes more money from branded paraphernalia than it does from cars.

If you’ve ever wondered how that can be the case, you’re about to be made aware of the most overpriced, obscene displays of tragic fandom to ever wear a Ferrari logo.

Remember though, there’s enough of… ahem… those people out there that these ill-conceived and illogically priced products not only sell in large numbers, they turn a tidy profit.

Acer Ferrari One

How much are you willing to compromise for brand 'superiority'?
How much are you willing to compromise for brand 'superiority'?

Cost: AU$782.51
How over-priced?: $200 based on competitors

You know those insufferable brand fanatics that swear by certain tech products? And I’m sure you also know those people who are insufferable supercar fanatics (even though they probably can’t afford one).

Well, imagine if you had a product that combines the worst of both worlds! This is the Acer Ferrari One and it’s a pretty average 11.6-inch laptop released in 2010. You’ll have the satisfaction of knowing that the buyer paid at least $200 too much for it and would be stuck with average performance and terrible battery life. But hey, it’s red and has a Prancing horse.

Kid’s Ferrari Shield Bathrobe

Cost: AU$85
How over-priced?: At least $30 based on competitors

The best way to make your kids resent something you love is to smother them in it. If driving them to school in your second-hand California isn’t already doing that, here’s how you can speed up the process. Any kid will be absolutely stoked to get this, and Christmas is coming up! (which is fortuitous, because at the time of writing this product is 50% off from the Ferrari store, a bargain at AU$42.50 plus shipping.)

I can hear the “Oi don’t. So embarrassing. No, I’m not wearing it right now! Everybody at school says the California is for posers anyway.” already.

Ferrari Carbon Fibre Pen Holder + Ferrari Roller Ball Pen

Some things just... needn't be carbon fibre...
Some things just... needn't be carbon fibre...

Cost: AU$594
How over-priced?: $574 based on Officeworks equivalent

Isn’t carbon fibre kind of counter-intuitive for a pen-holder? Like, don’t you want it to be a bit heavy so it isn’t pushed over by a light breeze from the air-conditioning? Yeah, this is literally an inanimate pen-holder made of carbon fibre bearing a Ferrari badge. That’ll be US$310, thanks.

What’s the point of that without a pen though? No worries, buy it alongside this US$145 Sheaffer roller-ball pen. Surprisingly, the only colour on offer is red. We hope the ink is blue or black, though… Just try not to drop it. Or buy a set of eight that you can drop from Officeworks for AU$17. Or not, who are we to judge?

Ferrari Carbon Fibre Chess set

Pretty neat. Not 90.15 more neat than the next-best thing, though...
Pretty neat. Not 90.15 more neat than the next-best thing, though...

Cost: AU$2350.15
How over-priced?: $2190.15 based on a ‘regular’ carbon fiber chess set equivalent

So, as it turns out, carbon fibre chess sets are a thing. Only, regular brand-free carbon fibre chess sets for mere mortals only need set you back $160 dollarydoos. Admittedly, the Ferrari one looks kind of sweet with one set of pieces painted in signature Rosso Corsa red, maybe not an extra $2190.15 sweet, though. (also the same thing applies with the pen-holder… why would you want this object to be lighter?)

It’s nice you’ll have something to do while you wait for your car to be serviced… wait, what?

Kaspersky Anti-Virus Special Ferrari Edition

Oh, no... Why...?
Oh, no... Why...?

Cost: AU$90
How over-priced?: $10 compared to the regular edition

What’s the dorkiest thing you can think of that’s come out of an F1 sponsorship? See, Kaspersky has been a Ferrari sponsor for quite some time, and, in 2010, figured that an obvious move would be to brand an anti-virus suite. Y’know for the fans… Probably the same ones who bought the above Acer laptop.

I honestly want to know the sales figures. Installing Anti-virus can be more of an ordeal than actually getting a virus, so I can’t imagine anyone thinking: ”I really wish somebody would make an anti-virus that can reflect the worst parts of my personality”. Maybe it was something more like: "It's Ferrari anti-virus so it must be fast!" each to their own, I guess… At least it’s only $10 extra.

What’s the worst Ferrari branded product you’ve ever seen (we know there are more out there). Tell us in the comments.

There's also terrible merchandise from other brands, check these out:

Five Porsche Design products that'll make you scratch your head

Tom White

Deputy News Editor

Tom’s way into motoring journalism was anything but straightforward despite annoying his parents to no end as a child by identifying makes and models with ease, and acquiring a large collection of Matchbox models. Other interests took over in the intervening years, including tinkering with electronics and computers, and an interest in the past, which eventually culminated in a Bachelor of Arts and Science from the University Of Sydney with a major in Ancient History. During this time, Tom was exposed to all sorts of cars by working as a valet and eventually the Bell Captain at The Star casino in Sydney. He then went on another side-quest, studying law at Macquarie University before applying for a job at CarsGuide. After being hired Tom worked his way up the ranks in a variety of roles and refined his craft, now serving as CarsGuide's Deputy News Editor, with special interests in new technologies and electric vehicles, as well as emerging trends from China. Tom has been recognised by his peers as the EV Journalist of the Year at the 2026 Newspress Australia Awards. He’s personally owned a selection of wheels from a 1981 Holden Gemini to a 2009 Ford Falcon, through to his current 2011 Subaru Forester and many others in between. You can find Tom on LinkedIn and Instagram. Education Bachelor of Arts and Sciences | The University of Sydney | 2010 - 2014 Graduate Certificate of Laws | Macquarie University | 2015 - 2016 Awards 2026 Newspress Australia EV Journalist of the Year Featured Publications CarsGuide | 2016 - present
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