Omoda 9 vs Peugeot E-Partner

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

It’s a lot of money for a small commercial vehicle that’s well into its current model cycle in Europe, falls short on benchmark safety and requires convenient charging infrastructure to minimise inconvenience for owners. However, its emissions-free drivetrain is quiet and competent under load, with a range that should comfortably cater for the daily urban use small van operators typically require. Whether those positives outweigh the negatives, only a potential buyer can decide.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The single electric motor is positioned at the front where it drives the front wheels. The 50kWh lithium-ion battery that provides its energy is located beneath the cargo bay’s load floor to ensure that the total load volume, floor loading heights, etc, are identical to the petrol version.

The same applies to its compact 2975mm wheelbase, 4753mm length, 1921mm width and car park-friendly 1880mm height.

The e-Partner rides on MacPherson strut front suspension and coil-spring trailing-arm rear suspension, with electric power steering and four-wheel disc brakes. Its 11.4-metre turning circle is larger than we expected.

There are unpainted dark grey plastic finishes in all the places where bumps, scrapes and wear usually occur in working vans including hubcaps, bumpers, body side-mouldings, door mirrors and handles. The charging port is located above the left rear wheel.

A sealed metal bulkhead with central window separates the cabin and cargo bay, which minimises tyre noise emanating from the rear-wheel housings and doubles as a cargo barrier.

The cabin architecture, with two bucket seats and wipe-clean vinyl floor, is outwardly the same as the petrol version but the driver’s analogue instrument display has been reconfigured for the electric drivetrain.

This includes continual display of energy consumption levels, comprising 'Eco' (minimum consumption), 'Power' (maximum consumption) and 'Charge' (energy recovery from regenerative braking).

It also displays energy consumption by the cabin heating/air-conditioning and battery charge-level, while the dash’s central touchscreen includes an ‘electric menu’ that monitors live energy flows and consumption statistics plus allows scheduling of delayed charging if required.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The e-Partner’s 1632kg tare weight is about a quarter of a tonne (247kg) heavier than its 1385kg petrol-engine equivalent, largely caused by the lithium-ion battery pack.

So, even though the electric model has more power (100kW vs 96kW) and torque (260Nm vs 230Nm), the battery ensures it has an inferior power-to-weight ratio, with the e-Partner carrying 16.3kg/kW compared to the petrol’s 14.4kg/kW.

The e-Partner’s 753kg payload rating is also 182kg less than its petrol sibling, so be mindful of these differences if payload is important.

The e-Partner is also rated to tow up to 750kg, but given Peugeot does not publish a GCM figure (how much it can legally carry and tow at the same time) we don’t know if it can haul its maximum payload while towing its maximum trailer weight.

The cargo bay, with 3.9 cubic metres of load volume, is a window-free zone accessed by a sliding door on each side and asymmetrical rear barn-doors that open to 180 degrees for optimum loading access.

With its 2167mm length, 1527mm width, 1243mm height and 1229mm between the rear-wheel housings, it can carry one standard Aussie pallet or two Euro pallets held in place by a choice of six load-anchorage points.

The cargo bay is lined to mid-height and there’s protective mesh over the bulkhead window. However, the bulkhead protrudes into the sliding door openings given the need to allow sufficient cabin space for the seat backrests.

There’s also no load-floor protection provided as standard, so to avoid scratches and dents we’d recommend fitting a floor-liner like the thick rubber one fitted to our test vehicle.

Cabin storage includes a full-width shelf above the windscreen and bins in the base of each door. The dash offers small bottle/cupholders on each side plus a lidded upper glove box and open storage on the passenger side.

The dash extension, where the gear-selector and electronic handbrake reside, offers more open storage as does the floor-mounted centre console.

Our criticisms include the lack of a dedicated storage place for the charging cable, which is supplied in a zip-up vinyl bag.

Although it was sitting on the passenger floor when we collected the vehicle, it was difficult to find a secure place to store it with a passenger aboard. It ended up unsecured in the cargo bay.

The rear barn-doors also do not have any stays to keep them open when positioned at 180 degrees.

As a result, the slightest breeze swings them shut.

And due to the lack of any dedicated bottle-holders in the front door bins, bottles tend to topple onto their sides and can be difficult to extract when driving.

Our test vehicle is available in only one specification, based on the ‘Pro Long Auto’ which means it’s the more work-focused ‘Pro’ model grade with long wheelbase and automatic, which in this application is a single-speed transmission.

With a 100kW/260Nm single electric motor and 50kWh lithium-ion battery, it has an eye-opening list price of $59,990, plus on-road costs.

That represents a substantial 56 per cent increase over its petrol-powered equivalent ($38,388) and optional metallic paint like ours adds $690.

However, the e-Partner has more power and torque with zero drivetrain emissions. It also comes standard with work-focused 16-inch steel wheels and 215/65R16 Michelin tyres with a full-size spare, a toggle-style gear selector, electric parking brake, reversing camera, two-way adjustable leather-rimmed steering wheel, 12-volt accessory socket and USB port plus a four-speaker multimedia system with 8.0-inch touchscreen, digital radio and multiple connectivity including Apple and Android devices.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The single electric motor and 50kWh lithium-ion battery combination produces 100kW of power and 260Nm of instant torque.

It also offers three switchable drive modes including Eco (60kW, 190Nm) for minimal performance and energy use, Normal (80kW, 210Nm) which is a happy medium for everyday use and Power (100kW, 260Nm) for maximum performance when hauling heavy loads.

The gear-selector controls Park, Reverse, Neutral, Drive and Brake functions. There's also a button marked B which engages regenerative braking for optimum battery top-ups when driving.

The Mode 3 Type 2 wall-box/public station charging cable is supplied as standard, but buyers can also purchase a domestic wall socket cable for home-charging.

Quickest charge time from 0-80 per cent is 30 minutes using a 100kW DC charger while a 0-100 per cent charge using a single-phase wall-box (7.4kW) takes about 7.5 hours.

Home-charging from 0-100 per cent using a domestic wall socket (2.3kW) takes about 24 hours.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Peugeot claims an official WLTP driving range of 258km. The dash display was showing a projected driving range of 280km when we collected the vehicle.

A few days later when we stopped to top-up the battery at a public charging station, after 135km of unladen city and suburban driving, it was displaying average consumption of 20.4kWh/100km.

When charging was completed, the dash display was claiming 270km of driving range. This had dropped to 194km the following day when we stopped to load the vehicle for our GVM test. Average consumption had also dropped to 19.0kWh/100km.

We then drove 52km with a heavy payload in busy traffic, during which consumption dropped again to 18.8kWh/100km with regular switching between the drive modes.

After unloading and then returning the vehicle to Peugeot, there was still 96km of range remaining and energy consumption had dropped again to 18.4kWh/100km.

So, we covered a total of 271km during our test, of which about one quarter was with a heavy payload.

So, based on its lowest consumption figure, Peugeot’s claimed 258km range in real world driving conditions is pretty accurate by our measure.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

It has a comfortable driving position thanks to a reasonably spacious cabin, two-way adjustable steering wheel, left footrest and fold-down inboard armrest.

However, the base cushion feels a tad short for proper upper-thigh support and does not have rake adjustment.

The flat top of the rectangular steering wheel provides a clear view of the instrument display while the flat bottom allows ample driver clearance.

The electric motor with its muted hum delivers a liquid-like flow of acceleration that’s different to a petrol engine.

The lack of engine noise also makes other sounds more prominent, including tyre roar on coarse bitumen surfaces and thumps from the rear suspension over larger bumps.

The extra battery weight is not a noticeable hindrance in stop-start traffic, given the instant torque of the electric motor.

Its location under the load floor also contributes to a low centre of gravity which makes the e-Partner feel well-planted on the road. Even so, it takes a leisurely 11.2 seconds to accelerate from 0-100km/h.

To test its payload rating we forklifted 650kg into the cargo bay which with driver was just under its 753kg limit. The rear suspension compressed 70mm, but there was no bottoming-out over bumps due to large rubber cones positioned inside the coil springs that assist in supporting heavy loads.

We covered more than 50km with this weight in city and suburban driving and its performance was good in all modes including the energy-saving Eco. Energy consumption did not spike as expected.

Our only gripes from a driver’s perspective are the absence of blind-spot monitoring and rear cross-traffic alert, which should be mandatory in all solid-walled vans given the huge blind-spot over the driver’s left shoulder. Relying only on the relatively small passenger door mirror is potentially hazardous.

The other is the cruise control stalk located on the steering column, which is hidden from view by the steering wheel arm. Therefore, it must be operated purely by feel, which can be fiddly and distracting when driving.

Only four from a possible five ANCAP stars for the e-Partner (achieved 2018) and the lack of blind-spot monitoring, rear cross-traffic alert and adaptive cruise control, etc, highlight a safety menu in need of updating.

Even so, it does have front, side and curtain airbags for driver and passenger plus AEB, lane-keeping, audible low-speed pedestrian alert and tyre under-inflation warning.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

Warranty is five years/200,000km plus eight years/160,000km for the battery. There are also three-year paintwork and 12-year corrosion warranties.

Scheduled servicing is every 12 months/25,000km, whichever occurs first.

The pre-paid service plan price of $1000 covers the first five scheduled services, or just $200 per service.