Omoda 9 vs Lotus Eletre

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

So, how does this radically different Lotus measure up to the brand’s reputation and stack up against its would-be competitors in the final summation? It doesn’t reset the benchmark in any area or stand out head and shoulders above its competition, but crucially for Lotus (and its overlords at Geely) it doesn’t feel behind its rivals. 

For the Lotus diehards this is an unrecognisable addition to the brand’s legacy of great sports cars. But this new version of the brand is looking to reach fresh customers and the Eletre will likely grab their eye with its dramatic looks.

It’s a highly competitive luxury, performance SUV that should have anyone considering a similar sized Bentley, BMW, Mercedes, or even the Lamborghini taking it for a test drive. It has both elements - luxury and performance - that will appeal to those looking for something special.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The design of an electric SUV is, by its very existence, interesting as it’s something a Lotus has never been before. This is the brand’s new flagship SUV, designed to take on the likes of everything from the Bentley Bentayga to the BMW iX and even the Lamborghini Urus, so it needs to make a statement.

The design is influenced by the Evija electric hypercar, which Lotus built to kick-start its Geely era, but goes a step further with its angular design. It certainly looks more closely related to the Lamborghini SUV than any Lotus you’ve seen before.

It’s different, it looks special and will likely turn heads, but to be blunt, if you’re a Lotus lover who has an affection for the Elise, Exige and the like then this really isn’t for you.

This is a modern evolution for Lotus, created to appeal to new customers with its edgy exterior design, utterly modern interior look and premium finish.

One disappointment is the way the plethora of safety sensors and cameras can disturb the lines of the car, making it look like an unfinished prototype from some angles.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The modern and premium design carries over into the cabin, with the model we were testing finished in grey leather and Alcantra with gold highlights. Which, along with the fact there’s leather and carpet inside, makes this feel more polished and luxurious than any previous Lotus.

But once you look beyond that you notice it’s not quite as practical as such a large SUV could be. Yes, there are a couple of cupholders in the centre console, but one is quite small and not practical for most cups/bottles.

There’s a small shelf for the wireless smartphone charging pad and the centre console box, but aside from that, there’s no other significant storage space in the front.

On the plus side the seats are comfortable and supportive, which is also true of those in the rear. The space in the rear is excellent, with plenty of head and knee room that will allow four adults to travel in comfort (adding a fifth to the middle seat would be a squeeze).

Those in the back also get access to the small screen that allows them to adjust not only the climate control but also the front seats. The rear seats also recline and there’s a pair of cupholders and USB-C ports.

The Lotus Eletre has a generous 688-litre boot, which is wide and deep. However, it comes at the expense of a spare tyre, with only a puncture repair kit provided.

The Eletre is one of many electric vehicles to fall victim to the fluctuating market, receiving an enormous price cut before it officially went on sale in Australia.

The range was meant to start at $239,000, but the decision makers changed their minds and slashed it by a whopping $49,100 so the ‘entry-level’ Eletre is priced from $189,900, plus on-road costs.

The Eletre S, which is the subject of this review, also received a major price cut, dropping to $229,990 from its original $269,000, while the range-topping Eletre R is now priced from $279,990 rather than $315,000 as first announced by the brand.

As for what you get for that money, the Eletre comes standard with a range of premium equipment, befitting Geely’s aspirations for the Lotus brand. This includes matrix LED headlights, two-tone paint with a black contrasting roof, 20-inch alloy wheels, air suspension, keyless entry and start, a key card with NFC (Near-Field Communication) function, four-zone climate control, eight-way power adjustable front seats and heated front seats.

There’s also a KEF premium sound system, in-built eSIM card with 5G capability, a wireless charging pad as well as a 12.6-inch digital instrument panel and a 15.10-inch OLED central multimedia screen.

Stepping up to the Eletre S adds more goodies including 22-inch 10-spoke alloy wheels, an 'Active Aero Pack', 64-colour ambient lighting, automatic parking assist and a 23-speaker KEF 3D surround sound system.

At the top of the range, the Eletre R gets a more potent dual-motor powertrain, two-speed transmission, unique 22-inch alloys and a 'Quartz' interior theme.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

As mentioned earlier, there are three Eletre models, with the base model and S sharing the same powertrain, while the R gets a unique set-up.

The Eletre and Eletre S punch out a very healthy 450kW/710Nm from the dual motors that provide all-wheel drive traction. Despite being a full-size SUV, the two 450kW models are able to run 0-100km/h in only 4.5 seconds.

The Eletre R gets more powerful motors that make a staggering 675kW/985Nm, and crucially also get a two-speed transmission, which helps with acceleration. Lotus claims it has enough performance for the Eletre R to launch from 0-100km/h in just 2.9 seconds, a hugely impressive time for such a big and luxurious vehicle.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Despite the different powertrains, all three Eletre models have the same 111kWh battery but the driving range varies across each one. 

The entry-grade model has a claimed WLTP range of between 535-600km, the Eletre S drops to 490-535km and the Eletre R can travel between 410-450km on a single charge.

On test we found those claims to be optimistic, certainly on the higher end, and especially if you head out of the urban environment and don’t maximise the regenerative braking to keep the battery topping up.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The challenge for Lotus, and its competitors, is to make its cars stand out from the pack despite the increasing similarities in performance brought on by electric powertrains.

Whereas in the past we could have assessed the difference between a Lotus-built V8 compared to a BMW manufactured V8 or even a Mercedes-Benz V12, these days all the electric models produce the same quiet, effortless punch.

So, it creates a generic driving experience in some regards, when what you’re hoping for at this end of the market is something special and different. And it’s important to note I don’t use the term ‘generic’ in a negative sense, but simply the Eletre has similar driving characteristics to the electric models from BMW, Mercedes-AMG and others.

Where it does give a hint to Lotus’ heritage is in its handling, where the combination of the air suspension with adaptive dampers, torque vectoring (by braking) and the British brand’s decades of experience combine to create a surprisingly direct and responsive SUV.

You won’t mistake it for an Emira, Exige or Elise, but the Eletre does have dynamic ability a cut above your average luxury SUV.

Another major change for this new era is massive upgrades in terms of safety technology. The Eletre is packed with an array of cameras and sensors to help you avoid an accident.

There are 34 in total - four Lidar, six radar, seven HD cameras and 12 ultrasonic sensors. This all feeds a raft of features, including 'Highway Assist', which makes the Eletre the first Lotus to drive itself.

However, as part of the price cut, the Lidar hardware is removed from the entry-level model from the MY25 built examples onwards. However, if you option the Highway Assist package, they are fitted again in order for the system to work.

Standard on all Australian models is the 'Lotus Pilot Pack' which includes all the safety items that have become so common in recent years, including adaptive cruise control, autonomous emergency braking, rear cross-traffic alert, blind-spot monitoring, driver monitoring and traffic sign information.

Neither ANCAP nor Euro NCAP have tested the Eletre, as the safety authority rarely tests such expensive vehicles.

The airbag count is seven - front, front side, side curtain and far side (front centre) - and there are three top tether point and two ISOFIX positions for child seats across the second row.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

As for its ownership credentials, Lotus doesn’t offer capped price servicing, so you’ll need to discuss the on-going maintenance costs for your Eletre.

On the plus side, the new model is covered by a five-year/150,000km warranty for the car, with an eight-year/200,000km warranty for the battery.