Omoda 9 vs Range Rover Sport

What's the difference?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.

The current Range Rover Sport arrived in 2022, the third-generation version of what has been a super-successful model line for Land Rover, combining sleek looks with top-shelf luxury and a wide range of power and model grade options.

On test here is the P460e Dynamic HSE, a petrol-electric plug-in hybrid sitting in the thick of the upper-luxury five-seat SUV market.

We spent a week behind the wheel to see if it has what it takes to put its nose in front of an impressive bunch of European, more specifically, German rivals.