Omoda 9 vs Aston Martin DBX

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

As with all Aston Martins the DBX is a seriously beautiful car with that high-end exotic but restrained exterior styling for which the brand is known. As with all Astons, too, the busy interior design may put some minimalism fans off and those high-placed shifting buttons pose a functionality problem.

As an SUV the DBX is spacious and practical. You could use this daily as a family car. I did and found it easy to adapt to.

The driving experience left me disappointed. I didn’t feel the same close connection with the DBX while driving that I have had with other super SUVs, such as the Lamborghini Urus and more affordable models offered by Porsche and Mercedes-AMG.

But then, you see those other cars everywhere, unlike the DBX which is a rare and beautiful creature, despite the flaws.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

I'm not one to name drop but I was having a chin wag with Marek, that's Marek Reichman, Aston Martin's Vice President and Chief Creative Officer, the fellow who has designed every Aston from the past 15 years, that Marek. Anyway, before the DBX came out he told me any SUV he designed would be unmistakably an Aston Martin.

I think he nailed it. The gaping Aston Martin grille is unmistakably the same as the DB11's and the tailgate, which although is the back hatch to a large SUV, is absolutely the same as the rear end of the Vantage.

Everything in between has all the family hallmarks. There are those oval headlights and the huge beak of a bonnet, the chiselled side panels with wheel arches that push up towards the sky and those rear haunches.

Not a fan of minimalist design? Then you'll love the DBX's cabin and its dashboard cluttered with dials, buttons, and switches.

It's like the cockpit of a plane and it's a very Aston Martin thing – just look at the layout of the DB5 from the 1960s, it's a mess, a beautiful mess though. The same goes for current models such as the DB11, DBS and Vantage.

Seriously, if there was one area where Marek may have decided not to make the DBX unmistakably Aston Martin, I wish it had been the interior.

Still, I think the DBX has the best cabin design of any current Aston, with its large media screen built into the centre console and more modern styling.

But regardless of what it looks like the feel of the materials is outstanding. There's a thick leather coating on just about every surface, apart from those which are solid, cold metal, like the paddle shifters and door handles.

It's a plush, sporty place, like Batman's suit only it smells a lot nicer.

The DBX is a large SUV at 5039mm long, 2220mm wide with the mirrors unfurled and 1680mm tall. Yep, this thing fills up an entire space in a car park.

The DBX comes in a choice of 53 colours. Yes, fifty three.  There's the 'Onyx Black' my test car wore, but also 'Royal Indigo', 'Supernova Red' and 'Kermit Green.'

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Until the DBX came along the most practical Aston Martin was the five-door, four-seater Rapide which had a huge rear hatch and a boot big enough to swallow an entire matching five-piece luggage set – I saw it with my very own eyes.

Now there's the DBX which seats five (well, four comfortably, because nobody wants to be in the middle) and has a boot with a luggage capacity of 491 litres under the leather cargo cover.

As you can see it fit our three-piece CarsGuide luggage set, and I also used it to pick up some compost – very likely the first time anybody has done this to a DBX ever in Australia, and probably the last.

Cabin storage is impressive. The floating centre console is suspended like a hammock and under it is a huge bunk for a phone, wallet, and small bags. The split-opening armrest houses a large box, too.

The door pockets are on the small side but there are two cupholders up front and another two in the fold-down armrest in the second row.

Talking of rows, there's no third row. The DBX comes as a two-row, five-seater only.

It’s a roomy second row, with more than enough space for me at 191cm (6'3") tall to sit behind my driving position and headroom is excellent, too.

There is only one type of Aston Martin DBX and it wears a list price of $357,000, so it resides in the price range above the Porsche Cayenne, which tops out at $336,100, but below the Lamborghini Urus, which starts at $390,000.

The Bentley Bentayga V8 is its closest price rival, starting less than $10K higher than the DBX.

And while we're marvelling at the emergence of these super SUVs don't discount the original luxury SUV brand. The Range Rover SV Autobiography Dynamic is $351,086, and superb.

Let's take a look at the Aston Martin DBX's features.

Coming standard is leather upholstery, heated front and rear seats, three-zone climate control, a 10.25-inch media display with sat nav, Apple CarPlay and digital radio, a 12.3-inch digital instrument cluster, a panoramic glass sunroof, power tailgate, proximity key with push-button start, LED headlights and tail-lights, and 22-inch forged alloy wheels.

For this high-end corner of the market the value is good, but there are a couple of misses such as the lack of a head-up display and Android Auto isn't supported.

But if you wanted a shopping trolley packed with value you'd go to a supermarket, right? Maybe. What you really want to know is what it's like to drive, right? Let's start with horsepower.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

When it came to giving the DBX an engine Aston Martin chose the same 4.0-litre twin-turbo V8 that's in the Vantage only they made it more powerful – 25kW more at 405kW (542hp). There's 15Nm more torque as well, at 700Nm.

Shifting through a nine-speed automatic transmission the DBX's 0-100km/h time is 4.5 seconds, which is almost a second slower than the Vantage's 3.6 seconds.

That said, the DBX weighs more than 2.2 tonnes, has a maximum ground clearance of 190mm, can wade rivers to a depth of 500mm and has a braked towing capacity of 2700kg. Oh yeah, and it's all-wheel drive.

That engine is one of the world's best V8s. It's light, compact, efficient and can produce enormous grunt. It's also made by Mercedes-Benz. Yup, it's the same (M177) 4.0-litre V8 found in the Mercedes-AMG C 63 S and a stack of other AMG-badged beasties.

There's just one thing, the V8 in the DBX doesn't sound as good to me as the one in a Mercedes-AMG. Aston's version has a less guttural and breathy exhaust note.

Sure, it still sounds amazing and when pushed hard it screams like Boudica charging into battle, but how often will you drive like that?

Most of the time we're in traffic in the suburbs and city trundling around at 40km/h. But even with the ‘loud’ exhaust mode set the note is still not as deep and brash as the AMG, which sounds delicious even at a standstill.

You probably already know why Aston Martin uses Mercedes-Benz engines. But just in case, it's because the brand with the star has been a part owner since 2013. Aston saves money and in return gets some of the best engines in the world.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

In my fuel test of the DBX I took in open roads and city streets and measured 20.4L/100km at the pump.

On the same test loop the Urus I drove used 15.7L/100km and the Bentley Bentayga consumed 21.1L/100km.

It's not surprising these super SUVs are thirsty, but if you're spending all your time on city roads you can expect the consumption to be even higher.

What is surprising is Aston Martin thinking anyone could really get 12.2L/100km, but then all carmakers tend to claim overly ambitious fuel economy figures.

Just think, your next car after this will probably be electric, so enjoy the petrol while it lasts.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The DBX is a circa 550 horsepower giant that can reach out and almost touch 300km/h. But testing it on Sydney's roads is like having a champion racehorse in your backyard and your neighbour asking you what it's like to ride.

A racetrack wasn't handy at the time and I'd signed a form saying I'd not put any more than 400km on the clock during its stay with me, which meant having to choose my test loop carefully.

Fortunately, this was before Sydney was plunged into the current COVID lockdown, which makes that 400km now seem vast.

First, the DBX is an SUV anybody could drive, every day. Visibility is great and the ride is fine considering it rolls on 22-inch wheels and wears rubber as wide as some doorways and as thin as my socks (285/40 front and 325/35 rear Pirelli Scorpion Zero). Power delivery is smooth and predictable.

I did drive it every day, doing the shopping, school pick ups, a trip to the garden centre to fill it with plants and (ahem) compost, and it performed exactly as a large SUV should.

A source of frustration was the location of the shifting buttons high on the dashboard. Have a look at the images. Even with my chimpanzee-like long arms I had to stretch to change from Drive to Reverse. And with a not so small turning circle of 12.4m, three-point turns were a bit of an arm workout.

But the bigger frustration was the driver-car connection which didn't feel quite right. A good car-driver connection is essential for any great performance car.

Yes, there wasn't a race circuit where I could get to know the DBX quickly. But a good road, driven often with test cars, reveals a lot, too.

And the DBX didn't feel as good as the Lamborghini Urus, which is not only more comfortable but feels more dynamic and offers a superb connection between the driver and the machine.

The DBX is fast, it's powerful, the huge brakes pull it up quickly (almost violently so, if required) and handling is incredibly good.

It's just that I didn't really feel a part of it much at all. You know, the whole driver and car becoming one, thing. I felt like the third wheel on a date.

That connected feeling has been mastered by Porsche with its SUVs, but I feel the DBX needs more work. It felt unfinished.

I was told at the start that the DBX I was testing was a pre-production vehicle, but I'm sure that doesn't cover the shortcomings in the way it drove.

It's disappointing. I was hoping for better, but I think further development will see that come later.

The DBX hasn't been given an ANCAP crash safety rating and it's unlikely it ever will, which is often the case with low-volume, high-end models.

Still, the DBX comes standard with seven airbags, AEB, lane keeping assistance with lane-change warning, rear cross-traffic alert, blind-spot warning, traffic sign recognition, auto parking and adaptive cruise control.

For child seats there are three top tether anchor points and two ISOFIX mounts across the second row.

I found it easy and quick to fasten my son’s car seat into the DBX.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The DBX is covered by Aston Martin's three-year-unlimited kilometre warranty. Also included is roadside assistance.

Service intervals are every 12 months or 16,000km.

Aston Martin doesn't have have capped price servicing for the DBX nor can owners purchase a maintenance plan for the SUV.

We asked Aston Martin for an estimate of how much owners can expect to pay for servicing over the life of the warranty, but a spokesperson told us, "We are unable to provide an estimate on the cost of servicing over three years."

With Aston Martin unable or unwilling to give us any guidance on servicing costs, maybe there are recent model Aston owners out there who can. Let us know in the comments section below.