Denza B8 News

The Denza B8 large plug-in hybrid off-roader and Hyundai’s Elexio mid-size EV SUV are the latest pair of vehicles to be awarded a maximum five ANCAP stars.

A new Chinese brand says it is off to the "perfect start" in Australia, with executives confirming its earliest customers are trading in Toyota LandCruisers and Prados, Lexus GX and LX and Range Rovers to climb into their vehicles.That brand is BYD's premium arm Denza, which has just arrived in Australia with the B5 and B8 off-road-focused SUVs, sized to compete head-on with the ladder-frame SUVs from Toyota and Lexus, as well as monocoque offerings from Range Rover, BMW and Audi.And, so says the brand's new COO Mark Harland, that's precisely what's occurring, with the executive declaring the brand's launch in Australia is off to a "perfect start"."I believe we have the luxury, the technology, the off-road capability to compete with any SUV,” Harland said. "And we’ve priced (the B5 and B8) so we can (interest) people that are looking at the very ultra-luxury premium price points, but also people that are looking to stretch their budget a little bit."When I look at the cars that are being traded in early… it’s everything from Range Rovers to LandCruisers, Prados, Audis, BMWs - we’re seeing quite a range. And if I could have imagined a perfect start, this is it."Mr Harland says others not trading in cars are burning deposits with other car companies to get into a Denza, with the executive assuring that he can request as many vehicles as he wants from his Chinese HQ and have them in Australia in weeks, not months. And that, he says, has fuelled aspirations for Denza to climb to the top of the premium podium in Australia. "If someone said 'I want 1000 B8s' so we had pre-orders for 1000 B8s, I could put a call into the factory today and know that they would be on a boat, on their way here," he says."In most cases, it's six-to-eight weeks from the time that I ask the factory for the order to the time they're being delivered to the customer."So getting in the top three-to-five, I think is certainly achievable. When could I knock off Mercedes and BMW? That's probably a little further into the future, but yes, there'd be a mission to do that down the track. But I don't want to get ahead of myself."It's worth pointing out that Denza has sold almost 2000 vehicles at the time of publishing, so there is still a mountain climb to reach anywhere near the 26,000 units of the LandCruiser (across all styles) that Toyota managed in 2025 – or the more than 14,000 sales Lexus managed last year across its models – but Denza says it recognises the challenges."We've got to build this out properly and bring the right cars in. So, I think we're starting in segments that are really important and have high volume. I think that's important," Mr Harland says.

The new COO of BYD premium brand Denza says Holden could have pioneered the sale of Chinese vehicles in Australia, but executives were convinced Australians would never buy Chinese vehicles.

BYD premium brand Denza says its B5 and B8 rugged SUVs will take the fight to the Toyota LandCruiser Prado, the LC300 and the Nissan Patrol, insisting the Chinese brand has the best technology and powertrains in the world.Asked if Denza was capable of taking on the 4WD household names in Australia, the company's local Chief Operating Officer, Mark Harland replied simply: "I know we can"."It's going to be one customer at a time," he says. "My confidence comes from doing extensive driving of the cars – the B5 and B8."We know we deliver on the luxury. We know we deliver on off-road capability. And the best technology in the world is coming out of China right now, right?"So the things that I know that are important to Australians, we deliver on that."The B5 (from $74,990) and B8 (from $91,000) both occupy an interesting space, in which they will target both mainstream players (Toyota and Nissan), as well as premium offerings, like from Lexus.And that, Mr Harland says, only increases Denza's opportunity Down Under, with the executive suggesting "there are a lot of brands that we can have a crack at"."I also see the market opportunity because at that price point, I think it's just a matter of getting on people's radars and getting them in for a drive," he says."I think that's what's going to be the determining factor, and our powertrain. No one else really has that powertrain. So that's the market opportunity."We've got luxury, we've got the tech, and we've got a powertrain that no one else is really delivering on right now."

We’ve already looked at the most important cars coming in 2026, but what about the ones that may not be big sellers but will generate a lot of excitement?Well, there’s plenty of those to choose from (because there’s no shortage of new models to choose from in the jam-packed Australian new car market anyway), but we’ve narrowed it down to the five most notable examples. These may not be the most popular newcomers, but they are the new offerings that make the biggest statement about the brand’s intent. Toyota RAV4 PHEVToyota was adamant for over a decade that its conventional hybrid system was all it needed to keep buyers happy. But with plug-in hybrid sales more than doubling in 2025 it has finally decided that the time is right to join the party.The RAV4 PHEV won’t land until later in the year, months after the rest of the range goes on sale, but it will bring with it a new flagship GR Sport variant. This will be powered by a dual-motor all-wheel drive plug-in hybrid powertrain that will make 227kW and be capable of driving up to 100km on electric power alone.There will also be a single-motor, front-wheel drive option, on the more affordable mid-spec XSE trim line, which should ensure the PHEV has appeal to a reasonable amount of the market.The biggest challenge for Toyota will be ensuring the RAV4 PHEV is price-competitive against its Chinese rivals, such as the BYD Sealion 6 (from $42,990), GWM Haval H6 (from $44,990) and MG HS (from $49,690).Mazda 6e Will it be second time’s a charm for Mazda with electric cars? And, perhaps even more curiously, is there still a market for the sedan?Local management has made no secret that its first electric offering, the MX-30, was a niche player that had limited appeal at its size and price. But that’s not the case for the 6e, which is a very different proposition on every level and therefore holds great potential - for better or worse - for the brand.For starters, the 6e is the product of Mazda’s partnership with Chinese carmaker Changan, makers of Deepal. That has allowed Mazda to confirm a starting price of “less than $55,000” for the 6e, which is pretty competitive for a mid-size sedan, regardless of powertrain. However, both electric cars and mid-size sedans are still niche propositions, so the combination of both makes for a significant challenge for Mazda to overcome. If the price and specification levels are appealing, perhaps the Mazda badge can help lure buyers away from a Tesla Model 3 and BYD Seal, but even if it does that successfully the 6e will likely be a modest seller.But what makes it so exciting is the potential it has to define Mazda’s future. If it does well, Mazda will likely continue to explore more EV options. But if it doesn’t, the brand will need to pivot and focus on its PHEV powertrains for the foreseeable future.Hyundai Palisade XRT ProHaving enjoyed huge success with its sporty ‘N’ brand, Hyundai is trying to expand its portfolio into the off-road space with ‘XRT’. We’ve already seen accessories packs for the Santa Fe, but in 2026 the brand will take the next step and offer the Palisade XRT Pro as a specific trim grade.While the Santa Fe XRT package was style focused, the Palisade XRT Pro takes everything a step further. There’s a unique grille and lower bumper that incorporates twin, chassis-mounted tow hooks, as well as new side skirts and rear bumper, all of which improves its approach, breakover and departure angles.There is a new XRT Pro-exclusive rear electronic limited-slip differential for better off-road capability as well as downhill brake control and new terrain modes for mud, sand and snow, plus 18-inch alloy wheels with all-terrain tyres. But Hyundai has stopped short of modifying the suspension, so it is unlikely to convince true off-roaders to make the switch.But it shows Hyundai is serious about making XRT Pro another element of its arsenal and we’ve seen there is scope for more XRT and XRT Pro models in the future, assuming the Palisade makes an impact.Denza B5 and B8 Perhaps the biggest problem Hyundai faces competing with the LandCruiser and Everest is actually these two new arrivals. Denza, a spin-off from BYD, is also aiming to become an alternative to the current large SUV kings.The Prado-sized B5 and LandCruiser rivaling B8 are both powered by potent plug-in hybrid powertrains while still being capable of towing up to 3000kg and 3500kg, respectively.As evidenced by the success of the BYD Shark 6, Australians are open-minded about plug-in hybrid utes, so it makes sense for Denza to see if the same is true for the rugged SUV market.With the entire range all priced below $100,000, and the B5 kicking off from a highly-competitive $74,990, Denza has positioned itself well to try and attract Aussie adventures to its new offerings.Nissan PatrolIt’s been a long, long time coming but the Patrol is inching closer to Australia. It’s still not 100 per cent locked in for a 2026 showroom arrival, but it’s still the most exciting new model for Nissan in a long time.After a difficult 2025 thanks to the company's financial troubles, Nissan Australia could do with a positive boost this year. The new Patrol drops the old V8 and replaces it with a twin-turbo V6 that makes even more performance, a very healthy 317kW/700Nm.It may not be Nissan’s biggest seller, but the new Patrol will be a big and, more importantly, positive addition to the line-up which makes it very exciting.

This potential BYD model could be the brand's next big hit in Oz.

Denza has confirmed pricing for its Toyota LC300 and Nissan Patrol rivalling B8 4WD, with the plug-in powered off-roader launching at $91,000.

These days it seems like a new car brand arrives in Australia each week, so it can be easy to become ambivalent about each new name.But you should be paying attention to the latest arrival, because it has the potential to really shake things up, even if you’ve never heard of it before.Denza is the brand in question, revealing plans for a pair of new ‘premium’ off-roaders — the B5 and B8 — to hit showrooms by the end of 2025. So why should you care about Denza?Because it isn’t an ‘all-new’ brand here, it’s actually a spin-off from BYD, which is already well-established in Australia and rapidly rising up the sales charts with its mix of plug-in hybrids and electric vehicles, including the popular Shark 6 ute.In fact, it’s the success of the Shark 6, a plug-in hybrid dual-cab, that bodes so well for Denza. The Shark 6 is already amongst the best-selling 4x4 utes on the market, sure it may be nowhere near the Ford Ranger and Toyota HiLux in sheer volume, but it has already cemented a place amongst the top five utes each month.Based on the sales data available to us, it’s comfortably out-selling Ford’s plug-in hybrid Ranger, showing that a new audience is embracing new technology from new brands in the traditional ute market.Denza will be hoping to do the same in the off-road space, with the B5 and B8 clearly aimed at Toyota’s beloved LandCruiser and Prado. Like the Shark, they will offer something different, with a potent (425kW and 450kW) plug-in hybrid set-up and plenty of other technologies and luxuries.We don’t know how much they’ll cost yet, but despite all the talk of Denza being a ‘premium’ offering, history suggests this Chinese brand will be aggressive on price to undercut its more established competition.The recent strong sales performances of BYD, GWM, Chery and MG underline how important value is to the current generation of brand-agnostic buyers. In this post-Holden/Ford locally-made cars world we now find ourselves, brand loyalty is a thing of the past.Value is what Australian new car buyers are looking for and it’s the Chinese brands that are looking to provide it. Whether it is sustainable or not is an entirely different debate, and one that’s irrelevant for people looking to purchase a new car in the here and now.BYD is already up nearly 150 per cent in sales volume in the first three quarters of 2025, led by the Shark 6 but ably backed up by the Sealion 6 PHEV and Sealion 7 EV SUVs. BYD will look to gain even more of the new car market by appealing to both first time car buyers and EV bargain hunters, when the new $25k Atto 1 hatch goes on sale and undercuts not only every other electric car but also most cars full stop.It is clear that, now run in-house, BYD is looking to make sure it remains headed up the sales charts. So if you only remember a few names from this current influx of new brands, make sure it’s BYD and Denza, because they are the ones most likely to make a lasting impact.

Denza plans to replicate the success of the Shark 6 in Australia with its incoming B5 plug-in hybrid off-road SUV.

BYD has introduced a new version of its LandCruiser rival in China.