BYD premium brand Denza says its B5 and B8 rugged SUVs will take the fight to the Toyota LandCruiser Prado, the LC300 and the Nissan Patrol, insisting the Chinese brand has the best technology and powertrains in the world.
Asked if Denza was capable of taking on the 4WD household names in Australia, the company's local Chief Operating Officer, Mark Harland replied simply: "I know we can".
"We know we deliver on the luxury. We know we deliver on off-road capability. And the best technology in the world is coming out of China right now, right?
"So the things that I know that are important to Australians, we deliver on that."
The B5 (from $74,990) and B8 (from $91,000) both occupy an interesting space, in which they will target both mainstream players (Toyota and Nissan), as well as premium offerings, like from Lexus.
And that, Mr Harland says, only increases Denza's opportunity Down Under, with the executive suggesting "there are a lot of brands that we can have a crack at".
"I also see the market opportunity because at that price point, I think it's just a matter of getting on people's radars and getting them in for a drive," he says.
"I think that's what's going to be the determining factor, and our powertrain. No one else really has that powertrain. So that's the market opportunity.
"We've got luxury, we've got the tech, and we've got a powertrain that no one else is really delivering on right now."