BYD Seal News

BYD is looking to drive sales at the end of the year, slashing prices by $3000 on all of its passenger car models for a limited time. Additionally, the Chinese carmaker is offering a $1000 home charger installation voucher in the bundle. This deal applies to the end of November across all BYD models currently on sale, including the Dolphin hatch, Atto 3 small SUV, Seal sedan and Sealion 6 plug-in hybrid medium SUV. It is the latest move in BYD asserting dominance in the Australian new-car market, with loft ambitions first to take a top-five place among manufacturers followed by a challenge on giant Toyota that currently has a lock on first place. The brand plans to sell 25,000 cars this year, double 2023’s sales figures. By the end of October, BYD had registered 16,913 new cars in Australia, with 1732 done last month.It will need to really lift its game to hit the 25,000 target, more than doubling its October sales figures for the last two months of the year to over 4000 in a typically quiet time for new-car sales.BYD was not able to quantify how successful the promotion yas been yet but a spokesperson told CarsGuide "sales are in the thousands to date across the festival BYD campaign."The $3000 discounts bring the Dolphin electric hatch (340km-427km WLTP range) down as low as $33,890 before on-road costs, in Dynamic guise. Close but not enough to undercut the MG4 Excite 51kWh that is still on offer for $32,990 drive-away.The popular Atto 3 Standard drops to a competitive $41,499, while the Seal Dynamic sedan — that already undercut Tesla’s base Model 3 — is a quite ridiculous $46,888, before on-road costs. Finally, the plug-in hybrid Sealion 6 Dynamic drops its price below an equivalently-equipped Toyota RAV4 hybrid at $45,990, before on-road costs. Discounts have been instrumental in driving electric car sales in Australia with brands such as Tesla and MG finding bursts of serious success by slashing prices. Not everyone is on board, though, with critics noting the effects on resale value and price stability. 

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BYD has announced a run-out special on 2023 year model Seal sedans.Those ordering a Seal Premium ($58,798) or Performance ($68,748) with standard paint and interior combination for personal use will only pay the list price with drive-away charges included. This saving for the Tesla Model 3 and Polestar 2 rival equates to between $535 (ACT) up to $3708 (Vic). Those in WA will pay a little more owing to government charges, at $60,798 for the Premium and $70,748 for the Performance. The savings apply to non-business purchases of Seal sedans – including if you already have an order in but haven't taken delivery – between June 7 and 30.The single motor Seal Premium has a rear mounted 230kW/360Nm electric motor and 82.56kWh ‘Blade’ LFP battery pack for 570km driving range. It also gets 19-inch, LED headlights, a 15.6-inch multimedia screen, ‘genuine’ leather upholstery, heated and ventilated seats, keyless entry and push-button start. Moving up to the Performance doubles the motor count bringing outputs 390kW and 670Nm while range drops back to 520km. The latest offer hasn’t drastically changed the Seal’s place in the market, it was already well below the Hyundai Ioniq 6 and Polestar 2 for price. It still undercuts Tesla’s Model 3 sedan ($64,500 before on-road costs for the 629km Long Range) despite that car's significant cuts. BYD’s end of financial year offer follows its deal on Atto 3 small SUV demonstrators announced earlier this year. Big name rivals including Tesla and Polestar have jumped on the discount program either slashing prices wholesale or offering retail deals. Smaller players, including Renault, Peugeot and Nissan have also slashed prices on selected models to move stock.