BYD Seal News

BYD’s model range looks to expand even further as the Chinese brand sets its sights on a podium finish in Australia by the end of 2026.We already know the brand will add the Sealion 5 affordable hybrid mid-size SUV and the Sealion 8 three-row SUV during the course of the year, but now thanks to new regulatory approval documents we can see two new as-yet-unannounced models are in the works.These are the Seal 6 sedan and its Touring wagon spin-off.The new information filed with the road vehicle descriptor database confirms the vehicles as plug-in hybrids, meaning they will likely complement the existing Seal sedan, which is pure electric.They are approved with two battery specifications (15kWh or 21.6kWh) both are paired with a 1.5-litre four-cylinder petrol engine. The engine produces just 70kW/120Nm, while there are two electric motor options, either 120kW/210Nm or 160kW/260Nm for total combined outputs of either 130kW or 163kW.In China those battery options provide a driving range of up to 128km for the 15kWh version, or 210km for the 25kWh version, but these are measured to the more lenient CLTC standard.Chinese prices indicate the sedan could be a non-SUV plug-in hybrid price leader.In China, the base 15kWh variant starts from the equivalent of just $21,000. If it follows the usual logic of adding roughly 20 per cent to the price by the time it lands in Australia, this would place the Seal 6 PHEV range in the $25,000 to $30,000 price bracket.The Seal 6 sedan and wagon were recently released in their Chinese home market, and carry a more recent version of the brand’s signature ‘Ocean’ styling language compared to the current Seal electric sedan.Chinese versions are front-wheel drive and have independent rear suspension. The Seal 6 can charge at up to 48kW on a DC connector suggesting a sub-30 minute charge time. Expect an 8.8-inch digital dash, either a 12.8 or 15.6-inch central multimedia touchscreen, over-the-air connectivity and updates, a 50W wireless phone charger, full LED lighting with some grades getting RGB ambient interior lighting, synthetic leather interior trim, dual-zone climate and V2L. The interior also adopts a newer and more refined styling approach compared to the Seal EV, and features a stalk-mounted gear shifter, which frees up more space in an also-redesigned centre console.The sedan offers 550 litres of boot space according to Chinese specs, while the wagon offers a significantly larger 670L with the rear seats up.BYD has made no secret of its lofty ambitions in 2026, with the new boss of the now-factory-backed operation Stephen Collins saying a top-three finish by the end of the year was “ambitious, but we think it’s possible”.“We want to move from a challenging brand to more of a leadership position,” he told CarsGuide previously.Part of this strategy would be “having a crack in every segment”, according to newly appointed Denza boss, Mark Harland, who worked on BYD during its rise before being appointed the chief of its premium spin-off.He said the brand looked to challenge Toyota’s market dominance by battling it across the market, not just in the biggest-selling SUV market segments.“Toyota has something like 95 per cent of the segments in Australia covered by at least one variant, and if we want to ever be number one we need to have vehicles available in those segments too,” he said.For its part, the Seal 6 is well placed to challenge everything from the Toyota Camry to the Skoda Octavia and Kia K4.BYD’s meteoric rise in 2025 (up 156.2 per cent) will need to be replicated again in 2026 if it wants a shot near the top of the market. To do so it will need to unseat some behemoths of the industry, like Ford, Kia, Hyundai and Mazda.Stay tuned for more details on the Seal 6 PHEV and BYD’s plans for the rest of the year imminently.

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One of the world’s largest carmakers' recent entry into Australia is proving fruitful, as China’s BYD finds itself sitting amongst the nation's top 10 brands.But BYD hasn’t only just managed to nab itself 10th or even 9th - in June 2025 the brand was the fifth-most popular behind Toyota, Ford, Mazda and Hyundai.In fact, in the entire first half of the year BYD has sold 23,355 cars in Australia putting it ahead of competitors like Isuzu (21,883), MG (21,674), Nissan (20,604) and Subaru (19,910).The first six best-selling brands in terms in the first half of 2025 will be familiar: Toyota, Mazda, Ford, Kia, Hyundai and Mitsubishi. But then? GWM and BYD.While GWM’s growth compared to the first half of 2024 is up a steady 17.0 per cent, BYD’s rise since the same period last year is meteoric. Compared to its 9548 sales up to June 30 in 2024, BYD’s 23,355 sales so far this year means it’s up 144.6 per cent.Eighth on the ladder year-to-date is an impressive feat for a brand most Australians likely hadn’t heard of just a couple of years ago, but the brand recognition brought about by its Atto 3 and the few models launched since has clearly worked.The brand has even made it into the ute market before mainstays like Kia, with its plug-in hybrid Shark 6 ute having broken the five-figure sales barrier. The brand has shifted 10,424 Sharks since its launch earlier this year.It’s unsurprisingly BYD’s most popular model, followed by the Sealion 6 PHEV (4375 YTD) and its electric Sealion 7 sibling (3756 YTD).The Atto 3 remains popular enough despite sales halving compared to the same point last year, now 1854 units this year-to-date, followed by the Seal sedan (1609 YTD, down 60.7 per cent) and Dolphin hatch (1337 YTD, up 7.1 per cent).The only thing that seems like it could see BYD come undone is a report from last week via Reuters that production at some BYD factories has been “cut by at least a third”, but it’s yet to be seen whether this is confirmed, or whether this will have a direct impact on Australian sales.

Chinese electric car maker BYD is following a secret five-year massive growth plan, which will see it sell half its vehicles overseas by 2030. This will make it a vehicle manufacturer on the same scale as Toyota and Volkswagen, according to a new report.The report by news outlet Reuters cites four people “familiar with the matter” who said BYD’s executives have committed to an ambitious strategy, which will see the electric vehicle brand undergo such an enormous output and sales increase that the company will rival even the world’s largest car manufacturers.BYD has just become the largest selling brand in its home country of China, overtaking Volkswagen last year with 4.27 million units sold.Last year BYD sold 417,204 vehicles overseas and this year the company plans to double that number to 800,000.  The Reuters report revealed BYD met privately with the company's investors to notify them of the growth plan, but it is not known if an actual 2030 predicted sales figure was disclosed.According to the insiders the way that the company wants to be able to achieve their grand plan is by localising production throughout the world. The plan outlines the need to have factories operating in Hungary, Uzbekistan, Brazil and Thailand in order to be able achieve its goal.BYD’s global growth plan will not include the United States, where recent high tariffs against Chinese carmakers have prevented the brand selling its cars there and made the company focus on Europe as the key to its success. Australia, too, will be part of BYD’s plan. Currently Australia doesn’t impose tariffs on Chinese carmakers and this combined with our fairly new and strong interest in electric cars has seen a multitude of Chinese brands arrive here offering what the established mainstream brands could not — very affordable electric cars.  This includes brands such as Geely, Zeekr, MG and Deepal.In April this year alone BYD sold 3207 in Australia, outstripping even Volkswagen with 2076 sales by an enormous margin. And all of BYD’s cars are electric or hybrids.BYD, which started as a battery maker before turning its hand to producing vehicles, arrived in Australia in 2022 with its first EV, the Atto 3 small SUV. The brand soon brought more vehicles to Australia including the Dolphin, Seal, Sealion 6 and Sealion 7 and the Shark 6. 

Having already turned its hand to passenger cars, SUVs and utes in Australia, Chinese brand BYD appears poised to conquer the wagon segment, with details of the incoming BYD Seal Travel Edition leaking in China.

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