What's the difference?
Ever since the middle of the 1990s, I've been captivated by the Mercedes-Benz S Class. It used to be known as Sonderklasse - special class - and teenage me certainly thought it was. The one that caught my attention was the W140. A huge, two-tonne beast when that sort of mass was rare, it was loaded with amazingness and owned the road.
Part of its unique appeal was that that it was properly ugly. When it hove into view it was like a battleship entering Sydney Harbour. And it used almost as much fuel, with the V12 on board.
Over the years, genuine style has invaded the S-Class and today I found myself, for the first time, in an unusually pretty pair of S Classes - the S560 and S63 Coupes. And, astonishingly, it's the first time I've ever driven an S-Class. So with all that baggage I've built up over the years, they had a lot to live up to.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
Both of these vast vehicles are phenomenally comfortable - this is the kind of car that Mercedes does so well, and has done for decades. The S Class is rarely a disappointment but it's difficult to believe that such a big, heavy GT car can also dance the way the S63 does.
The S560 is far more weighted to being a GT - supremely comfortable with that active suspension, a growly, refined V8 and a cabin full of gadgets and comfort. The S63 is altogether more aggressive, to look at and to drive. Lopping the roof off both of them adds weight but, like any cruiser, also puts you out in the sun, the breeze and into your surroundings. Plus, in the case of the S63, you get more exhaust noise.
They're two very different cars and not just because of the engine. After all these years admiring it from afar, the S63 has delivered on my teenage expectations - fast, smooth and utterly mad.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.