Mercedes-Benz Eqa350 vs Kia Sportage

What's the difference?

Have you ever wished for an electric version of a high-riding hatchback, something like a Subaru XV, but with batteries and a bit more prestige?

Clearly, many luxury car buyers have, as the conceptually similar EQA 250 has proven since launching in Australia at the tail end of 2020. Mercedes-Benz can’t import enough of them.

Now, there’s a 350 4Matic version, with two electric motors, not one, all-wheel instead of just front-wheel drive, and appreciably stronger performance.

But in the two years since the EQA’s debut, the EV landscape has transformed, with Korea and China leading in innovation, disrupting the long-established order of things.

In other words, can the new 350 4Matic cut it? Read on.

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.