Mercedes-AMG E43 vs Ferrari Roma

What's the difference?

When is an AMG not really an AMG, but still a fitting homage to the models that built the brand?

The new E 43 is the eighth '43 after the SLC 43, GLC 43, GLC 43 Coupe and four C 43s, all of which arrived last year, and plugs a mighty gap between the mainstream E-Class line-up and the upcoming full-house E 63 S, while forming an almost exact philosophical fit with the E 36 and E 55 that helped put AMG on the map in the 90s.

How? Unlike the angry dinosaur V8 growl, supercar-like performance and generally hardcore demeanour we love about the current top-level models, the E 43 is more of a rapid grand tourer than a four-door supercar. Which is kind of what the AMGs of old were, before they sprouted exhausts from both sides and became more menacing than Mercedes.

Explore the 2017 Mercedes-Benz E-Class range

Mercedes-Benz E-Class E200 and E220d 2016 review

Mercedes-AMG E63 S 2017 review | first drive

Mercedes-Benz E400 2017 review | road test

Mercedes-Benz E350d 2016 review | snapshot

Mercedes-Benz E300 2017 review | road test

Mercedes-Benz E220d 2016 review | snapshot

Mercedes-Benz E200 2016 review | snapshot

The E 43 still boasts a muscular 295kW/520Nm from its twin-turbo V6 and all-wheel drive, but cloaks it all in an air-suspended package that's barely distinguishable from the AMG styling pack available from the base E 200 up.

It's priced $20,000 higher than the E 400 but still around $90,000 less than the E 63 S that arrives in June, and does nothing to dissuade the notion that Mercedes makes a car for almost everyone. And we're glad they do, particularly when the latest addition boasts a 4.6s 0-100km/h claim that would trump most mid-engined supercars of the 90s.

It also promises to be a star-badged alternative to the new BMW 540i, Audi S6 and even the Lexus GS F.

There aren’t as many Ferraris on the road in Italy as you might think. There’s the purchase price, per-kW taxes and poisonously expensive fuel. So, usually, they’re a rare sight, except around Maranello in the northern province of Modena.

Because that’s Ferrari’s home and in getting to grips with the subject of this review - the twin-turbo V8 Roma - I enjoyed a smile-inducing moment with a local milk truck driver.

On a narrow section, part way into a road test drive through local villages and twisting B-roads to the west of Maranello, the tanker pulled over to let me through. 

Gave a thank you double blink of the hazard lights on passing and received a quick headlight flash in return. They almost certainly thought I was putting kays on a test mule in the same way camouflaged prototypes so often do on the same stretch of road.

Maybe I’d inadvertently sipped some Prancing Horse Kool-Aid, but it felt special. Ferrari is so close to Italian hearts and the Roma is such a sleek and engaging example of its current output.

But is this ‘iron fist in a velvet glove’ 2+2 capable of tearing you away from its well-credentialled high-end competitors? Stick with us to find out.