Mercedes-Benz E300 vs Mercedes-AMG GLE53

What's the difference?

It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.

But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.

Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.

You might have some traditional notions of what a 'sports car' is.

Low and light, slick and aerodynamic, purely mechanical and centred around the driver. These notions may have held true for a long time, but in an age where Lamborghini makes a Touareg-based super SUV is there room for those parameters to move?

Especially with consumer sentiment indicating the somewhat oxymoronic idea of a low-slung coupe SUV with an AMG powertrain is more than just a niche.

Mercedes told us the previous generation GLE coupe was a major success, amassing up to 25 per cent of the model line's sales split, and its research indicated  a buyer of this massive SUV was drawn to its "performance, style and technology" and was even "a motorsport fan."

Sounds like this buyer would have once been looking for a 'sports car' and like it or not, performance coupe SUVs are here to stay. But does the new GLE 53 Coupe really make for a compelling experience behind the wheel? We found out at its local launch.