What's the difference?
You like performance, love a bit of luxury and fancy a traditional sedan. The budget is healthy and there’s a surprising amount of choice. But Mercedes-AMG believes it’s created the car that perfectly answers your new-car brief.
The Mercedes-AMG E53 Hybrid 4Matic+ is a fresh expression of an established high-performance sedan formula mixing internal-combustion power with electric punch and all-wheel drive.
We were invited to its local launch, so stay with us to see if this newcomer is ready to fill that primo European performance car shaped space in your garage.
So, you want an SUV with seven seats for the family (and maybe friends), but also want it to be premium and have a performance focus. There hasn’t been a model that fits the bill this side of six figures… until now.
Yep, Mercedes-Benz’s mould-breaking GLB mid-sizer has officially been given the AMG treatment. Enter the ‘entry-level’ GLB35, which is out to prove you can have your cake and eat it too, especially if you’re the above buyer.
But is the GLB35 trying to do too many things at once? Is it really a jack of all trades, or a master of none? As always, there’s one way to find out: put it to test. We’ve done exactly that, so please read on.
The Mercedes-AMG E53 Hybrid 4Matic+ is a superb blend of high-tech hybrid muscle and cossetting top-end luxury. Value is competitive, it looks (and feels) the business, despite the conventional sedan configuration it’s surprisingly practical (except for the modest boot), fuel-efficiency is a key benefit and safety is stellar. The ownership proposition is okay for the category but that’s not top of mind when an enticing series of corners ranges into view. It’s an impressive package.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
It’s easy to say the GLB35 doesn’t deserve to be called an AMG when looking at its credentials on paper, but get behind the wheel and it’s evident Affalterbach played a key role in making it feel as special to drive as it should be.
The GLB35 has all of the great qualities of the GLB250 and other GLB variants, but successfully adds a performance focus to make for an even more compelling package.
Indeed, the GLB35 proves you can pretty much have it all.
At first glance the E53 passes as a flash-looking Mercedes-Benz E-Class running 20-inch rims, especially in the launch car’s rich ‘Patagonia Red’ finish.
But then, there’s something about the AMG sedan’s stance that sets it apart. Which makes sense because the front fenders are wider by 11mm on both sides (compared to the E-Class) to make room for a wider front track (increased by just over 30mm over the previous-generation E53).
Wheelbase has also increased by just over 20mm to almost 3.0m and the car’s more aggressive nose treatment enhances the distinctive look.
There’s the AMG-specific radiator trim with ‘Panamericana’-style vertical slats, the sleek dual-section headlights and a large lower inlet that directs air to an additional front intercooler as well as an external opening for a wheel-arch cooler.
In profile there’s barely a hard edge to be seen, although character lines in the bonnet and along the car’s flanks contribute to a taut surface treatment.
At the rear, horizontally-connected LED tail-lights feature a stylised Mercedes three-pointed star signature, then a rear apron housing a diffuser and twin double tailpipe ‘trims’ and a bootlid spoiler on the left and right round off a beautifully proportioned design.
Climbing inside means a trip to screen city with an upright digital display in front of the driver flanked by a large central screen to the left and an additional panel for the front passenger beyond that. It’s a lot.
But once you’re on top of all the glass surfaces, details like open pore grey ashwood trim on the lower console come into focus, as do the brushed metal accents, beautifully sculpted ‘Performance’ front sports seats (optionally fitted to our launch drive example), racy stainless steel pedal covers and the five spoke AMG performance steering wheel with configurable rotary buttons.
It’s a supremely luxurious and comfortable interior.
With the boxy and therefore rugged-looking GLB laying some great foundations, it’s no surprise the GLB35 looks pretty damn good – to these eyes, at least.
Being an AMG model, it stands out from the crowd with an aggressive body kit, with the chunky bumpers, aerodynamic roof spoiler and racy rear diffuser all unique alongside the now-signature Panamericana grille insert.
A set of 20-inch alloy wheels with 255/40 tyres ups the ante at the side, where the carryover black plastic wheel-arch and skirt cladding serves as an obligatory reminder that this is an SUV.
Also of note are the nicely designed LED headlights and tail-lights, which literally light the way, but there’s no getting past the bespoke diffuser element, which integrates the sports exhaust system’s dual 90mm tailpipes.
Inside, the GLB35 is a technological tour de force, with a pair of 10.25-inch high-resolution displays proudly sitting side by side atop the dashboard, with one the central touchscreen and the other the digital instrument cluster.
Both are powered by Mercedes-Benz’s MBUX multimedia system, which arguably remains the best there is today thanks its speed and breadth of functionality and input methods.
The GLB35 is also properly premium. Lugano leather upholstery covers the seats and armrests, while Nappa trims the sports steering wheel. Even the door shoulders and inserts get ‘cow hide’, although theirs is of the artificial variety.
Soft-touch materials are used for the upper dashboard, leaving hard plastics to the lower sections, which is what you’d expect for the price.
While the black headliner makes for a dark cabin, brightness comes from the metallic trim used throughout, notably on the steering wheel, dashboard, doors and centre console. And let’s not forget the pop of colour provided by the addictive ambient lighting.
And mercifully, scratch- and fingerprint-hungry gloss-black accents are limited to the surrounds of the turbine-style front air vents, dual-zone climate controls and centre console.
Unique to the GLB35 are Carbon Structure trim and stainless-steel sports pedals, just in case you forgot you weren’t driving a regular GLB.
At over 4.9m long, close to 2.1m wide and a little under 1.5m tall, with a 2961mm wheelbase, the new E53 is a substantial car and feels it on the inside.
Plenty of breathing space for the driver and front passenger thanks in part to the away slope of the screen-dominated dash.
Generous storage, too, with large door bins including enough space for big bottles, a deep lidded box between the seats (which doubles as a centre armrest), a generous glove box and two cupholders under a sliding top at the front of the centre console.
Hit the second row, and sitting behind the driver’s seat, set for my 183cm position, I have plenty of head and legroom, with enough shoulder space for three adults on short journeys. A trio of up to mid-teenage kids will be fine for a road trip.
Storage is pretty handy as well with hefty door bins and two pop-out cupholders in the fold-down centre armrest. No map pockets on the back of the (optional) Performance front seats, though.
Four-zone climate control means there’s individual temperature control for each side of the back seat, with adjustable vents at the back of the front centre console and trailing edge of the B-pillars. Very civilised.
Power and connectivity runs to three USB-C outlets and a wireless device charging pad in the front.
Thanks to the traction battery under its floor, boot volume is restricted to 370 litres (compared to 540L in the conventional E-Class sedan), although there are bag hooks, tie-down anchors and the 60/40 split-folding rear seat is able to liberate more space.
No spare tyre of any description, just a repair/inflator kit, which might make sense for automotive designers and engineers trying to maximise space and reduce weight, but doesn’t make sense for an owner stranded on the side of the road with an unrepairable puncture.
Measuring 4650mm long (with a 2829mm wheelbase), 1845mm wide and 1660mm tall, the GLB35 is more like the GLC43 in size than the GLA35, making it a mid-size SUV despite its small underpinnings. And that is good news for practicality.
Cargo capacity with the 50/50 split-fold third row stowed is more than solid, at 565 litres (VDA), but it can be increased to a cavernous 1800L with the 40/20/40 split-fold middle bench also not in use. If six or seven passengers are onboard, though, there’s very little room to move.
Nonetheless, the boot is still well packaged, featuring a huge aperture, no load lip, and a flat floor, which make loading and unloading bulkier items a hell of a lot easier. And even the load cover can be stored underfloor when out of action. How good.
There are also four tie-down points, two bag hooks, a side storage net and a 12V power outlet on hand to make matters even easier, while the rear seats can be stowed from the boot.
While we’re on the topic, Mercedes-Benz says the third row can accommodate passengers up to 168cm tall, with the middle bench able to slide fore and aft by up to 140mm.
Yes, I'm too tall, at 184cm, but I can still sit in the very back, although not in total comfort. All in all, about a centimetre of legroom and negligible headroom and toe-room are on offer there for me.
That said, getting in and out in the first place is the real challenge here, with the middle bench unable to tumble forward for easy ingress and egress. Yep, you’re not going to look smooth either way. Children can deal with it, but adults won’t be thrilled.
Therefore, the middle bench is the place to be, even when it’s slid all the way forward. Behind my driving position, it offers about a centimetre of legroom, but this can be increased to several inches by sliding it all the way back.
Either way, plenty of toe-room is available alongside more than an inch of headroom. The latter is more impressive when you consider that’s what you get with the standard dual-pane panoramic sunroof fitted.
Even better, the second row can seat three adults at a pinch, partly thanks to the low transmission tunnel, which means there’s the right amount of space for six fully grown feet across the two footwells. It goes without saying children will again be fine.
Speaking of which, four ISOFIX and five top-tether anchorage points are on hand for fitting up to four child seats across the second and third rows, which makes the GLB35 a serious option for families that like to be sporty.
There are plenty of in-cabin storage options, with the large central storage bin featuring a pair of USB-C ports, while the glovebox is also quite useful, even if it is oddly shaped. And there’s also a sunglasses holder in front of the rearview mirror.
The centre console’s cubby isn’t really designed for storage, with it basically taken up by two cupholders, another USB-C port and a wireless smartphone charger.
The front door bins can accommodate one small and two regular bottles each, which is great, while their rear counterparts can take one small and one regular apiece.
Second-row occupants also have access to a fold-down armrest with another pair of cupholders, but being of the retractable variety, they’re flimsy.
These passengers also have two USB-C ports, with the pair folding out below a small cubby and air vents, which are found at the back of the centre console. Storage nets are also fitted on the front seat backrests.
And don’t worry; the third row gets in on the action, with two cupholders (one regular, the other small) splitting the seats, which have individual USB-C ports and device straps to the sides.
Priced at $199,900, before on-road costs, the Mercedes-AMG E53 Hybrid 4Matic+ lines up against an interesting mix of internal combustion, hybrid and pure-EV contenders, the most closely aligned on spec and price being the BMW M4 M Competition xDrive ($201,300), Lexus LS500h F Sport ($199,250) and Porsche Taycan 4 Cross Turismo ($197,400).
And as you’d expect for a performance sedan on the cusp of $200K the standard equipment list is long. Aside from the performance and safety tech we’ll get to shortly, the E53 features four-zone automatic climate control, 17-speaker Burmester surround sound audio (including digital radio), Nappa leather trim (including the steering wheel) and the ‘MBUX Superscreen’ display consisting of three screens - 14.4-inch central media, 12.3-inch instrument/info for the driver and 12.3-inch for the front passenger.
You can also tick off the box on Android Auto, Apple CarPlay and Bluetooth connectivity, plus the power front seats (with memory) are heated.
There’s also a head-up display, panoramic sliding sunroof, ambient lighting, keyless entry and start, built-in nav, a 360-degree virtual top-down camera view, LED exterior lighting and 20-inch alloy rims.
There’s more, but you get the idea. This car is loaded with included features that help it match or better its diverse competitive set.
There are four optional AMG packages available - The ‘Night Package’ ($3000) which includes aero-influenced body elements, special rims and more. The ‘Carbon Fibre Package’ ($6000), featuring a range of carbon bits including the exterior mirror caps, bootlid spoiler and interior pieces like the centre console and steering wheel. A ‘Performance Seat Package’ ($5000), which unsurprisingly focuses on racier front seats with integrated headrests. And the ‘Energizing Package Plus’ ($5300) adds ‘multicontour’ front seats that are heated (as are the centre console lid and door armrests) and individual fragrance for the interior, as well as ionisation of the cabin air.
Priced from $88,535 plus on-road costs, the GLC35 currently sits atop the GLB range, above both the $59,900 GLB200 and $73,535 GLB250.
Standard equipment not already mentioned in the GLB35 includes dusk-sensing lights, rain-sensing wipers, power-folding side mirrors, black roof rails, rear privacy glass and a power-operated tailgate.
Inside, satellite navigation with live traffic, Apple CarPlay and Android Auto support, digital radio, a 225W sound system with nine speakers, keyless entry and start, power-adjustable front comfort sports seats with heating and memory functionality, auto-dimming mirrors, illuminated ‘AMG’ scuff plates and ‘AMG’ floor mats feature.
As is commonplace for Mercedes-Benz models, the GLB35 has plenty of options with most expensive, so you could drive away with a vehicle that’s dearer than you originally thought.
But aside from a spare wheel and some safety equipment we’ll cover in a moment, the GLB35 doesn’t leave much to be desired, which is always a good thing.
Nonetheless, our test vehicle was finished in $1490 Iridium Silver Metallic paintwork, which is one of eight extra-cost exterior colour options.
As mentioned, the GLB250 is a unique proposition, so it’s only comparable rival, the more affordable but less sporty Land Rover Discovery Sport P250 HSE ($78,432).
The E53 is powered by a 3.0-litre, turbo-petrol, in-line six-cylinder engine working in concert with an electric motor housed within the car’s nine-speed (torque-converter) automatic transmission.
Drive goes to all four wheels via an electro-mechanically controlled clutch distributing power between the front and rear axles.
Engine performance is up by around 10kW compared to the previous E53 thanks to software upgrades, a new twin-scroll turbo with higher boost pressure (1.5 bar vs 1.1 bar) as well as additional front and wheel-arch intercoolers.
The engine alone produces 330kW/560Nm while the permanently excited synchronous motor chips in with a solid 120kW/480Nm for overall outputs of 450kW/750Nm.
The GLB35 is powered by an uprated version of the GLB250’s 2.0-litre turbo-petrol four-cylinder petrol engine, with the AMG-fettled version producing a more substantial 225kW of power from 5800-6100rpm and 400Nm of torque from 3000-4000rpm (up from 165kW/350Nm).
This version is also matched to an eight-speed dual-clutch automatic transmission as well as Mercedes-AMG’s front-biased but fully variable 4Matic all-wheel-drive system.
Thanks to this combination, the GLB35 can sprint from 0-100km/h in just 5.2 seconds with launch control enabled, while its electronically limited top speed is 250km/h.
The E53’s official combined cycle (urban/extra-urban) fuel figure is 1.7L/100km, a spectacularly frugal number for such a high-performance machine. But it’s worth noting it’s predicated on the drive battery being constantly and completely recharged.
Speaking of which, the 28.6kWh, 400-volt traction battery is housed at the rear of the car under the boot floor. It delivers a claimed EV-only range of up to 100km, although that will diminish dramatically if you decide to push up towards the car’s pure-electric top speed of 140km/h.
Important to note the battery’s 21kWh ‘day-to-day’ capacity, designed to keep charge in reserve for any required ‘high-performance boosts’.
An 11kW AC charger is onboard with regenerative braking also harvesting energy, the car automatically selecting the level of recuperation power in line with traffic conditions.
In pure EV mode you can also manually adjust regen through four levels via the steering wheel-mounted transmission shift paddles.
Auto stop/start for the engine is standard and 98 RON premium unleaded is recommended, although 95 RON is okay at a pinch.
The E53’s official fuel consumption figure and 50-litre tank capacity translate to a range approaching 3000km! But to bring that down to earth somewhat, on the launch drive program, covering urban and mostly highway running, we saw a (dash indicated) average of 6.4L/100km, which equates to a more realistic, but still lengthy, 780km between fills.
The GLB35’s fuel consumption on the combined-cycle test (ADR 81/02) is 8.3L per 100km, while its carbon dioxide emissions are 186 grams per km. All things considered, both claims are pretty decent.
In our real-world testing, though, we averaged a high 14.1L/100km over 75km of driving split between highways and country roads, so not your typical mix, then. A heavy right foot also played into that result, so expect a better return after a regular run.
For reference, the GLB35’s 60L fuel tank can be filled up with 98RON petrol at minimum.
If you’re lining up for a Mercedes-AMG you want an optimal blend of luxury and performance and the E53 Hybrid 4Matic+ nails that delicate balance.
With 450kW (that’s 612hp!) and 750Nm under your right foot, engaging ‘Race Start’, pushing the accelerator to the floor and letting the car do its thing will result in 0-100km/h acceleration in 3.8 seconds. The fat band of mid-range torque is so satisfying to lean into.
Induction, engine and exhaust sounds combine to produce a suitably gruff soundtrack with the hybrid powertrain operating seamlessly. Hit your preferred track day or tempt legal fate and you can explore the car’s claimed (governed) maximum velocity of 280km/h.
The nine-speed auto is slick and manual changes using the wheel mounted paddles are rapid. In normal conditions the AWD system is biased to the rear and an electric rear locking diff helps keep things under control if you decide to get the bit between your teeth on a twisting drive.
A chunky brace links the front suspension strut mounts and the car feels predictable and stable in enthusiastic cornering. Rubber is Michelin Pilot Sport 4S (245/35 fr / 275/30 rr) which grips with satisfying determination but does make its rumbling presence felt on anything approaching a coarse chip surface (despite the car’s standard acoustic glass).
Speed-sensitive power-steering delivers accuracy and good road feel without any jitters, the standard active rear-axle steering playing its part. The ‘turning point’ is 100km/h with the rear wheels subtly turning in the opposite direction to the fronts up to that speed and in the same direction beyond it.
‘AMG Ride Control’ combines steel spring suspension (strut front, multi-link rear) with adaptive adjustable damping for the choice of ‘Comfort’, ‘Sport’ and ‘Sport+’ settings. Comfort is the pick for B-road running on typically uneven surfaces. The optional ‘Performance’ sports front seats are comfortable and grippy in equal measure.
Braking is by ventilated composite rotors all around, with beefy four-piston fixed calipers up front. An electro-mechanical brake booster is designed to combine electrical recuperation with the hydraulic brake for more frequent and efficient energy harvesting over a longer period of time. The pedal feels firm and progressive with smooth initial bite.
All around vision is good for a conventional sedan with a quality reversing camera, 360-degree overhead view and front and rear parking sensors helping massively with parking duties. That said, a 12.5m turning circle isn’t tiny.
Don’t let the GLB35’s family friendliness fool you, this is an SUV that can get up and go.
The engine’s extra power and torque over the GLB250 are immediately felt behind the wheel, with the GLB35 accelerating with the vigour of an all-wheel-drive hot hatch, which makes sense given their similar claims.
And if you have one of the sportier drive modes engaged, the booming noise generated is also special – even if a lot of it is of the artificial variety, pumped into the cabin to make occupants feel like things are getting serious.
What is genuine, though, is the well-rounded transmission, which is characteristically quick with its upshifts. At the same time, it’s also relatively smooth, even at low speed, which has proven to be a challenge for dual-clutch units over time, but not here.
To earn the AMG badge, the GLB35 goes even further with other mechanical upgrades, including sports tunes for the suspension and steering.
Specifically, the GLB35’s independent suspension set-up not only consists of MacPherson-strut front and trailing-link rear axles with adaptive dampers, but also introduces new steering knuckles, transverse control arms on the front axle, and a stiffened subframe.
The resulting ride is actually quite good. Yes, the extra firmness over the GLB250 is noticeable – particularly in the sportier drive modes that stiffen the adaptive dampers all the way – but it’s by no means a deal-breaker.
That said, it’s worth noting our test vehicle was fitted with the optional 21-inch alloy wheels ($1990), so the GLB35’s like to ride even better on its standard package.
This is remarkable considering the handling improvements made, with the GLB35 managing body roll and pitch better than the GLB250 when pushing hard into and around corners, coming out of which grip is plentiful thanks to the all-wheel-drive system.
Thankfully, the standard-fit high-performance braking package consisting of 350mm front and 330mm rear discs with four- and one-piston callipers respectively helped it wash speed away with ease when attacking the twisty stuff with intent, even with 1857kg (kerb) to deal with.
Also on hand is electric power steering, which is speed-sensitive and has a variable ratio in the GLB35. Basically, it’s quicker when you want it to be, remaining on the lighter side in hand until you engage one of the sportier drive modes and weight is increased markedly.
The Mercedes-AMG E53 Hybrid 4Matic+ hasn’t been assessed by ANCAP or Euro NCAP, but that doesn’t mean it comes up short in terms of crash-avoidance and passive safety tech.
It features a comprehensive suite of ‘Advanced Driver Assistance Systems’ (ADAS) features including ‘Active Brake Assist’ (Merc-speak for AEB), adaptive cruise control, blind-spot monitoring, lane-change and lane-keeping assist, front and rear cross-traffic alert, traffic sign recognition, driver attention monitoring, adaptive high-beam, ‘Park Assist’ (including front and rear parking sensors) and tyre pressure monitoring.
And if an impact is unavoidable the airbag count runs to 11 - dual front, front and rear side, full-length side curtains, driver and front passenger knee and a front centre bag.
As the name implies, ‘Auto Emergency Call’ will contact emergency services after a collision and there’s even the obligatory Mercedes first aid kit and high-vis vests.
There are three top tethers for child seats or baby capsules across the rear seat with ISOFIX anchors on the two outer rear positions.
ANCAP awarded the GLB range its maximum five-star safety rating in 2019.
Advanced driver-assist systems in the GLB35 extend to autonomous emergency braking (AEB) with pedestrian and cyclist detection, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition, driver attention alert, tyre pressure monitoring, hill-descent control, hill-start assist, park assist, a reversing camera and front and rear parking sensors.
Is anything missing? Well, steering assist, adaptive cruise control, active blind-spot monitoring and front cross-traffic alert form the optional Driving Assistance Package ($1990), which definitely should be standard at this price point.
And let’s not forget the two other noticeable absentees: surround-view cameras and high-beam assist. They’re annoyingly part of the optional Vision Package ($1190), which was fitted to our test vehicle.
Nonetheless, other standard safety equipment includes nine airbags (dual front, front-side, curtain and rear-side plus driver’s knee), anti-skid brakes (ABS), electronic brake-force distribution (EBD) and the usual electronic stability and traction control systems.
The Mercedes-AMG E53 Hybrid 4Matic+ is covered by a five-year/unlimited km warranty with the high-voltage battery covered for eight years/160,000km. Those terms match the key players in the premium and luxury parts of the market.
Mercedes-Benz ‘Road Care’ assistance is included for the duration of the main vehicle warranty.
Maintenance is recommended every 12 months/25,000km, with service plans offered across three- ($4110), four- ($5410) and five-year ($7570) periods. That’s an average of around $1350 for the first two and $1500 for the last one. That added powertrain complexity obviously has an impact in the workshop.
As with all Mercedes-AMG models, the GLB35 comes with a five-year/unlimited-kilometre warranty, which currently sets the standard for the premium market. It also comes with five years of roadside assistance.
The GLB35’s service intervals are long, at every 12 months or 25,000km (whichever comes first). Better yet, it’s available with a three-year/75,000km capped-price servicing plan, but it costs $2750, with the third visit alone incurring a $1300 charge.