Mercedes-Benz CLA200 vs Gac Emzoom

What's the difference?

The Mercedes-Benz CLA 200 is sleek, well-equipped, and beautifully engineered. That said, it’s pricey. You can get a car that’s 80 percent as good for 50 per cent of the price. But getting that extra 20 percent in terms of refinement, dynamic ability and design sophistication is what you’re paying for. If you’ve got the extra dough, top dollar buys you a spot on the top shelf.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel and meals provided.

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

Despite a two mm drop in overall height, the CLA’s front headroom has been extended by 17mm, and there’s lots of room up front, with storage running to two cupholders in the centre console, a lidded bin/armrest between the seats (including twin USB ports), an overhead sunglass holder, decent door pockets with room for bottles and a medium-size glove box.

There’s also a mat for wireless device charging at the front of the centre console, complete with another USB input (just in case).

But what does that sexy, sloping roofline do for space in the rear?

Sitting behind the driver's seat set to my (183cm) position, there’s adequate legroom, but despite Merc claiming an extra 3.0mm of headroom, my noggin made firm contact with the headliner.

It’s worth remembering this is a coupe-style four-door, with the packaging compromises a swoopy roof brings. You could call it a ‘2+3’, with a couple of doors added to make access to the back seats easier.

A centre fold-down armrest incorporates two cupholders, again there are generous pockets in the doors with room for bottles, map pockets on the front seatbacks, and adjustable ventilation outlets set into the back of the front centre console are a welcome inclusion.

There are three belted positions across the rear, but the adults using them for anything other than short journeys will have to be good friends and flexible. Kids will be fine.

Boot volume is a healthy 460 litres (VDA), which is down 10 litres on the first-gen car, but the aperture has been widened by no less than 262mm, and a 40/20/40 split-folding rear seat opens up extra space. There are tie-down hooks, a 12-volt outlet and elasticised storage pockets either side of the load space to further enhance useability, plus a cargo net is included.

No news on towing capacity at this stage, and don’t bother looking for a spare, the tyres are run flats.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.

That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.

The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.

Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.

It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.

All up, it’s a strong package for the price.

The CLA 200 is powered by Merc’s 1.3-litre (M 282), direct-injection four-cylinder turbo-petrol engine driving the front wheels through a seven-speed dual-clutch auto transmission (with paddle shifters on the wheel).

It’s the product of a joint development with Renault, and outputs are 120kW at 5500rpm and 250Nm at 1620rpm, which is pretty impressive for such a small capacity unit.

The single turbo features an electronically controlled wastegate and flexible charge pressure control to optimise boost across the entire rev range (rev ceiling is 6300rpm), with an equal focus on power, step-off throttle response and fuel efficiency.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.7L/100km, the CLA emitting 130g/km of CO2 in the process.

At just over 1.4 tonnes it’s fairly hefty for its size, but at partial load between 1250-3800rpm two of the engine’s four cylinders shut down to improve economy. ‘ECO’ mode dampens performance in the name of improved economy, plus stop-start is standard.

And over roughly 200km of freeway, city and suburban running we saw an average of 7.5L/100km courtesy of the on-board read-out.

Minimum fuel requirement is 95 RON premium unleaded, and you’ll need 43 litres of it to fill the tank, which at our real-world average delivers a range of approximately 575km.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

So, despite the engine’s small capacity the addition of a turbo means peak torque (250Nm) arrives at just 1620rpm. Power delivery is linear and mid-range acceleration is healthy. Claimed 0-100km/h acceleration is 8.2sec, which is neither sluggish nor particularly fast, but performance is more than adequate around town and on the highway.

The seven-speed dual-clutch auto shifts smoothly, but not particularly rapidly, although a switch to manual mode and use of the wheel-mounted paddles means you can be more selective about which ratio you’re in and for how long.

Standard suspension set-up is strut front, multi-link rear, with many of the components made from aluminium to reduce unsprung weight, and the CLA feels nimble through twisting backroad bends.

Our test car was optioned with the AMG Exclusive Package, which includes adaptive dampers. And no surprise ‘Sport’ mode is severe, and the fillings in your teeth (unless you’re one of those strange people that don’t have any) will be in danger of rattling loose over anything other than a billiard table smooth surface.

By contrast, ‘Comfort’ lives up to its name with a supremely compliant ride without any sacrifice in terms of balance and (taut) body control. The standard 18-inch rims, shod with 225/45 rubber, don’t put a disenable dent in proceedings, either.

The electro-mechanical steering points accurately and delivers a good connection with what’s happening at the front wheels. Assistance is subtle.

Brakes are vented discs up front, with solid rotors at the rear. Purely in the interests of a full and well-rounded review we enthusiastically pushed through some lengthy B-road sections, and the pedal remained firm and consistent.

In short the CLA is a refined city coupe that doubles as a comfortable touring car.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.

Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.

The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.

Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.

Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.

The Mercedes-Benz range is covered by a three year/unlimited km warranty, which, like Audi and BMW continues to lag behind the mainstream market where the majority of players are now at five years/unlimited km, with some at seven years.

On the upside, Mercedes-Benz ‘Road Care’ roadside assistance is included in the deal for three years.

Service is scheduled for 12 months/25,000km (whichever comes first) with pricing available on an 'Up-front' or 'Pay-as-you-go' basis.

For the CLA, pre-payment delivers a $500 saving, with the first three services set at a total of $2050, compared to $2550 PAYG. Fourth and fifth services are also available for pre-purchase.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.