What's the difference?
Mercedes has long been the leader in niche filling, and we’d argue that no other model encapsulates that more than the CLA four-door coupe.
Now in its second-generation form, the CLA is based on Mercedes’ MFA2 small car platform that also underpins the A-Class small car range, B-Class tallboy hatchback and GLA crossover, but is actually dimensionally longer than the one-size up C-Class.
However, while the C-Class might offer more conventional styling, Mercedes says the CLA is targeted towards a younger demographic that puts more weight on design and aesthetics.
The previous generation CLA was topped by a hardcore 45 version, which makes a return here, but new this time around is the less-potent, but still AMG-badged, 35 variant to plug the gap between mainstream grades and the range-topper.
After living with the car for a week, here are our thoughts on the new baby AMG CLA.
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Is the Mercedes-AMG CLA 35 the perfect choice in the sleek sedan’s line-up?
Well, if you are after outright performance, then the answer still clearly lies with the CLA 45. But for those that just want a little more pep compared to the standard CLA range, the 35 is undoubtedly the one to get.
It’s not without its flaws, though, commanding a $15,000 price premium over the CLA 250 and a tougher-than-we’d-like ride, but if you value a more engaging drive and a brisk 0-100km/h time, the CLA 35 should definitely be on your shopping list.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
From the front, the CLA 35 exterior oozes style and luxury.
Up front, the sleek and slender headlights emphasise the width of the fascia, while the large Mercedes logo sits proudly front and centre of the CLA’s nose.
There are subtle hints to the CLA 35’s sportiness too, with a slightly bulging bonnet and chiselled lower chin.
The grille is also unique on the 35, with a dual-horizontal slat design instead of the non-AMG CLA’s diamond pattern or the CLA 45’s Panamericana grille.
To my eye, the front of the CLA 35 is actually a bit too tame in styling for an AMG model. I prefer the in-your-face aggression of the CLA 45’s widened track and front grille, while the CLA 35 opts for more subtle styling cues. To each their own, though.
The silver paintwork of our test car probably doesn’t help, and if it was my choice I'd pick 'Sun Yellow' or 'Denim Blue' to stand out a bit more from the sea of black, grey and white German cars out there.
Move to the rear of the car though, and a large rear diffuser, big dual-exhaust outlets and a bootlid spoiler are much more befitting an AMG model.
Step inside the CLA and you will see it adopts the same dashboard design as all new-generation Mercedes vehicles built on the MFA2 platform, with the 'MBUX' dual-screen layout, large air-vents and central touchpad.
Our car was specced out with red-leather interior, which is a bit too loud for my tastes, but a two-tone black leather/titanium grey combo can also be had at no extra cost.
Sitting inside the CLA 35, you can tell it’s a modern car thanks to the clean layout of all the controls, while the screen-heavy dashboard definitely makes it feel tech-focused.
Mercedes has created something of a problem for itself with its decision to introduce AMG styling packages for the majority of its range, including the C-Class.
It means the C 43 has to walk a fine line between looking like a unique AMG model, rather than just a C300 with a bodykit and not out-doing the C63.
To that end it has AMG’s now familiar grille with vertical bars, the unique and complex-looking 20-inch alloy rims and a small lip spoiler on the boot. But otherwise it is surprisingly understated for an AMG, lacking the more obvious and muscular stance of previous AMG offerings.
Inside, there’s a similar theme, with the typical Mercedes-Benz luxury appointments but with a sportier, AMG twist. The steering wheel is chunky and comes with AMG branding, metallic shift paddles and a pair of rotary dials/buttons that allow you to alter the various drive modes and settings.
The one on the right allows you to switch between the pre-set Comfort, Sport, Sport+ and Individual modes, while the one on the left can scroll between the various individual aspects to tailor the settings to the conditions.
In typical modern fashion the design is tech-laden, with a digital display for the instrument panel (that can be switched between various graphics) and a large, tablet-style central multimedia touchscreen that controls the majority of the car’s non-driving functions.
Measuring 4695mm long, 1834mm wide, 1399mm tall and with a 2729mm wheelbase, the CLA 35 is definitely a sizeable sedan in the metal.
This actually makes the CLA 35 slightly longer and wider than a non-AMG C-Class sedan that measures 4686 and 1810mm respectively, but don’t expect the same level of practical interior space.
With a heavily sloped roofline, rear-seat comfort takes a hit. My 183cm (6.0ft) frame could not sit upright behind my driving position without tilting my head, while legroom was also slightly lacking.
With such large C-pillars and a small rear window, the second-row can actually feel a little claustrophobic for full-sized adults, but will seat children quite comfortably.
Second-row amenities include air-vents, two USB-C ports, back-of-seat storage nets, bottle holders in the doors, and two cupholders in the fold-down arm rest.
Just like at a music concert though, the best seats in the CLA 35 are up front, with plenty of room for heads, shoulders and legs.
The cabin is also much more light-filled up front, making for a more pleasant experience.
The front seats are electronically adjustable, as is the steering column, but the headrests are fixed.
Storage options include sizeable door bins, a centre console cubby, glove box, two cupholders and a wireless smartphone charger.
Boot space is 460 litres, but can expand with the rear split-fold 40/20/40 rear seats stowed.
Though the boot looks small and shallow on the outside, the aperture is actually quite large, and can easily accommodate a large suitcase with plenty of room to spare.
The new C-Class has grown slightly in size compared to the model it replaces, most notably with a 26mm increase in the wheelbase which you can feel in the cabin.
The front seat space is good, with excellent adjustability for the power-adjustable seats and steering column. I had no trouble finding my ideal seating position which makes for a more enjoyable and uncompromised driving experience.
Rear space is a bit tighter (which is typical for this segment/size of vehicle), but thankfully the standard seats do have very deep sculpting in the backs which allow for more knee space and foot room.
However, at approximately 180cm (six-foot), I wouldn’t like to sit behind my seating position for long periods as my knees were touching the seat back, and headroom is compromised with the panoramic glass roof.
In terms of small item storage there’s a lidded console box in between the front seats as well as a pair of cupholders and a small tray where you can place your mobile phone.
It’s worth noting, though, that early examples of the C 43 in Australia do not have a wireless smartphone charging pad, with that reportedly being introduced from February production.
While that’s good news, it’s not really competitive in this day and age to offer a car costing six-figures without such technology.
There’s also only a single USB-C power outlet in the front, which is another disappointment, but there is a pair in the back.
Mercedes does win some points back for a respectable 455-litre boot, which has a nice wide load opening that will make packing luggage easier.
Priced at $85,500 before on-road costs, the CLA 35 sits $15,300 upstream of the CLA 250 but is $25,700 cheaper than the $111,200 CLA 45.
Standard equipment includes leather interior, dual-zone climate control, electronically adjustable front seats with heating and memory function, keyless entry and push-button start, 64-colour ambient lighting, and a wireless smartphone charger.
AMG specific appointments include 19-inch wheels, a flat-bottomed steering wheel, sports exhaust, high-performance brakes with silver-painted calipers, blacked-out exterior highlights, sports suspension, a racy bodykit and speed-sensitive steering.
Instrumentation is displayed on a 10.25-inch screen, which can be customised and features AMG readouts.
The multimedia system, which includes satellite navigation, digital radio and Apple CarPlay/Android Auto connectivity, is also outputted to a 10.25-inch screen, with inputs including touch, voice commands, centre touch pad or steering wheel controls.
Our test car also came with a ‘Mojave Silver Metallic’ paint finish and 'Vision Package', adding $1190 and $990 to the bottom line each.
The Vision Package adds LED headlights with adaptive high beams, a panoramic glass sunroof and surround-view monitor.
Straddling the lines between a small- and mid-size sedan, the CLA 35 doesn’t really have any direct competitors, which is reflected in its pricing that slots it between the Audi S3 and S4 sedans.
Though the CLA 35 features a long list of equipment, it is still a sizeable chunk of coin, costing more than the C300 sedan and Volvo S60 T8 PHEV, the latter boasting higher engine outputs.
We’ll get to the major change under the bonnet shortly, but another significant alteration for this latest C 43 is the price.
It now starts at $134,900 (plus on-road costs), which pushes it well above its market rivals, the BMW M340i xDrive and Audi S4, which start at $104,900 and $106,200, respectively.
However, Mercedes has added more technology under the bonnet and loaded the C 43 up with standard equipment, including its '4Matic' all-wheel drive system, adaptive damping, rear-wheel steering and 20-inch alloy wheels.
In terms of creature comforts, the C 43 is well-appointed, with leather upholstery, a head-up display, augmented reality navigation, a panoramic sliding sunroof, and a Burmester 3D surround sound system.
There are two option packages for the C 43. The 'Digital Light Package' costs $2400 and adds Multibeam LED headlights with 'Ultra Range' highbeam, 'Adaptive Highbeam Assist Plus' as well as active light function and cornering light function.
The 'Performance Ergonomics Package' includes AMG Performance front seats, an AMG Performance steering wheel in Nappa leather and microfibre and the 'AMG Track Pace' system for an additional $5200.
Powered by a 2.0-litre, turbo-petrol four-cylinder engine, the CLA 35 punches out 225kW/400Nm.
Drive is sent through a seven-speed dual-clutch automatic transmissions to the road via Mercedes’ '4Matic' all-wheel-drive system, enabling a 0-100km/h sprint in the 1603kg sedan in just 4.7 seconds. Top speed is electronically limited to 250km/h.
Though I didn’t get a chance to test the latter, the former certainly feels accurate when taking off from a freeway on ramp, however, there is some hesitation from the turbo in getting on boost.
Peak power comes in at 5800rpm, while maximum torque is available from 3000-4000rpm.
The biggest talking point about this new car is the engine, with AMG downsizing from the old C 43’s six-cylinder to a 2.0-litre four-cylinder turbocharged petrol engine.
But it’s not just any turbocharged four-pot, because it is fitted with technology that Mercedes claims has been inspired directly from its Formula One team.
While the F1 team engine facility is based in England, this engine was designed and developed by the Mercedes-AMG team at its Affalterbach headquarters, but the concept of the electric turbocharger reportedly comes from the engine that powered Lewis Hamilton to multiple world championships.
The electric exhaust gas turbocharger - to give it its official name - uses a small electric motor on the turbocharger shaft to spin up the blades without having to wait for any exhaust gases to pass through it first.
To power the electric turbo the C 43 is equipped with a mild-hybrid 48-volt electrical system.
Mercedes claims this means reduced lag and improved throttle response for a sportier driving experience.
It also helps make this small engine produce big amounts of performance, with AMG extracting 300kW of power and 500Nm of torque from this 2.0-litre, which is more power than the previous six-cylinder C 43 managed.
The engine is paired to a nine-speed multi-clutch transmission, which isn’t a dual-clutch with a pair of clutches operating on every second gear ratio, but instead uses a “wet start-off clutch” for better take-offs and smoother shifting on the move (at least in theory).
Power is sent to the road via all four wheels thanks to Mercedes’ 4Matic all-wheel drive system.
Officially, the CLA 35 sips 7.5 litres per 100km on the combined cycle, but we managed a 9.9L/100km figure in our week with the car.
The majority of our driving was done in inner-city environments, with the two trips down the freeway to seek out twisty country rounds.
Minimum fuel grade in the CLA 35 is 98 RON.
Despite the smaller engine you can hardly call the C 43 miserly, with a claimed combined urban/highway cycle rating of 9.1-litres per 100km. That’s only a 0.2L/100km improvement over the old six-cylinder.
On test, which included a return trip from Sydney to Bathurst via motorways and some dynamic back road driving, we saw a return of 11.8L/100km on the car's onboard computer.
While hardly hybrid-worrying, it’s impressive to think that driven modestly, such a potent engine can return a single-digit fuel figure.
The CLA 35 might not offer the outright thrills or breadth of capability of the CLA 45, but don’t think the cut-price AMG offers up a cut-rate driving experience.
From the driver’s seat, one of the cool things about the CLA 35 is that it doesn’t actually look any different from its more expensive sibling.
The drive-mode selector that is now embedded on the steering wheel is fantastic, a feature first seen on the Mercedes-AMG GT 4-door, and makes changing the driving dynamics on the fly an absolute breeze.
In fact, we think all cars where you can select drive modes should have a selector on the steering wheel like this, which lets you quickly and easily dial it up or down while keeping your hands on the wheel.
'Comfort', 'Sport', 'Sport+' and 'Individual' modes are available, while the transmission can also be put into manual mode independently for those that prefer to use the flappy paddles.
Suspension settings can also be tweaked regardless of which drive mode you are in, and it’s this level of customisability that we appreciate.
You want loud exhaust pops and the engine in full attack with manual shifting and the softest suspension? Sure, that’s doable here in the CLA 35. And toning it down to its most comfortable settings is just a flick of the wrist away.
The steering feels a little numb on centre and at slower speeds, though feedback picks right up with speed and is communicative enough when the road starts to get twisty.
Fitted with wide and sticky Michelin rubber, as well as the aforementioned all-wheel drive system, the CLA 35 is certainly not lacking in grip.
The suspension does an okay job of absorbing bumps, but uneven surfaces, like Melbourne’s tram tracks, can send uncomfortable jolts into the cabin if travelling quickly.
In fact, we think the ride comfort of the CLA 35 is probably its weakest aspect, offering not enough variability in its Comfort and Sport settings, and instead settling somewhere in between, regardless of drive mode.
The CLA 35 is ultimately still a fun and engaging sports sedan, though there are some sacrifices made to get it there.
Let’s start with the good news. The new Mercedes-AMG C 43 is a quick car. The engine may be small in size but the electric turbocharger does its thing and provides plenty of punch.
You can get a performance boost, too, thanks to the belt-driven starter generator, which acts as a mild hybrid and gives you a surge of 10kW for a brief period if you need a sudden burst of extra speed.
The chassis is well-sorted, too, at least from a dynamic point-of-view. The rear-wheel steering can provide up to 2.5 degrees of turning, which improves handling at speed and manoeuvrability when parking.
However, there are some less-impressive elements to the C 43, too. The obvious one is the drama, or rather the lack thereof.
As I said at the beginning, the C 43 has never been as wild or raucous as the V8-powered C 63, but when you buy an AMG there’s a rightful expectation that it will provide some thrills.
The C 43 simply doesn’t have that character about it. Yes, it’s fast, but it produces that speed with efficiency rather than excitement.
And it’s not an engine size problem, because even the 2.0-litre four-cylinder A 35 and CLA 35 offer more ‘wow factor’ than the C 43.
Yes, the engine makes noise under acceleration (and it can be altered between discreet and sporty) but even at its best it sounds muted and lacks the evocative tone of a V8 or six-cylinder engine.
Another disappointment is the transmission calibration, with the gearbox awkwardly shifting out of first gear on multiple occasions during our test drive.
In the taller gears it felt smooth enough cruising along, but given its low speed shifts we’d like to spend more time in the urban environment before passing final judgement.
The other notable element of the driving experience we struggled with was the ride quality. While fine on the smoother motorways, our test drive included time on some patchy country back roads and the C 43, even in the ‘Comfort’ suspension setting, was simply too firm.
Riding on low profile tyres, the adaptive dampers struggled to isolate the cabin from the imperfections in the road, leading to a fussy ride at times.
Overall the C 43 is a good car, but it feels like there are still some areas where Mercedes could improve it to make it really live up to the AMG badge.
The CLA 35 has not been tested by ANCAP or Euro NCAP, but the standard CLA range was awarded a five-star rating in September 2019.
Standard safety equipment in the CLA 35 includes autonomous emergency braking, automatic high beams, nine airbags, drive attention alert, blind-spot monitoring with exit warning, lane-keep assist, traffic sign recognition and tyre pressure monitoring.
The standard CLA also comes with these features, and was awarded 96 and 92 per cent respectively in ANCAP adult occupant and child occupant protection tests.
For the vulnerable road user and safety assist examinations, the standard CLA scored 91 and 76 per cent respectively.
ANCAP says the AEB system works from seven-200km/h.
Of note, adaptive cruise control is not standard in the CLA 35 like it is in the CLA 45. Instead, buyers will have to tick the 'Driving Assistance Package' box for the feature, which also comes bundled with cross-traffic alert and lane change assist.
The C43 gets a comprehensive list of safety equipment that leaves little out. Obviously there are the usual passive safety items, like 10 airbags, including dual-front combined pelvic/thorax airbags and a front centre bag that drops between the front seat passengers to minimise the chances of a head clash.
Also included as standard is autonomous emergency braking front and rear (covering speeds between 7.0-200km/h), adaptive cruise control with active stop/go, a 360-degree parking camera, 'Active Parking Assist', 'Active Lane Keeping Assist', 'Blind Spot Assist' and, of course, anti-lock brakes with 'Brake Assist' and 'Adaptive Brakes' with Hold function and electronic stability control.
Also included are dusk-sensing LED lights, rain-sensing wipers and run-flat tyres with tyre pressure warning.
The C43 also comes equipped with Mercedes’ 'Driving Assistance Package Plus', which adds even more safety gear. This includes 'Active Blind Spot Assist', 'Active Brake Assist with Cross-Traffic Function', 'Active Emergency Stop Assist', 'Active Lane Change Assist', 'Active Lane Keeping Assist', 'Active Steering Assist', and 'Active Stop-and-Go Assist'.
While the C43 hasn’t been specifically crash-tested, the latest C-Class was rated by ANCAP with a five-star score for all models except the upcoming C 63 S E Performance.
As with all new Mercedes-Benz models, the CLA 35 comes with a five-year/unlimited kilometre warranty, which is one of the best assurance periods offered by a premium carmaker.
It also comes with five years of roadside assist.
Scheduled service intervals are every 25,000km or 12 months, whichever comes first.
A three-year service plan is available for $2150 for new CLA 35 buyers, saving $500 when priced individually.
Four- and five-year plans are also available, and are priced at $4200 and $4950 respectively.
The C 43 is covered by Mercedes’ five-year, unlimited kilometre warranty, which has become the new standard for the luxury car market.
Service intervals for the car are at 12 months/25,000km, which is on par with industry standard.
Mercedes-Benz Australia will offer a service plan for the C 43, prices were yet to be confirmed at the time of publication but the company has indicated it will be similar to the C300.
That means $550 for year one, $900 for year two, the third service costs $1000 and the fourth year service costs $2450 - for a total of $4900 for the first four years of ownership.