What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
It is hard to immediately think of a country more suited to the convertible life than Australia. Even our coldest states (you know who you are…) are blessed with more warming sun than almost anywhere else on the civilised parts of the planet, so you’d think we’d be swanning about in dropped-top bliss almost year round.
But it’s actually in the UK (despite being cold, grey and almost always underwater) that convertibles really fly out of dealerships, with sun-starved Brits buying more than anyone else in the world. Weird, right?
Still, here they remain something of an oddity, sold in small numbers to drop-top diehards. At least partly because the convertibles of old were almost always slightly worse than their hardtop equivalents.
But Mercedes - which makes more convertibles than most - claims to have mastered the soft-top formula with the E400 4Matic, a car it says offers all the perks of open-air motoring without any of the dynamic or practical downsides.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
A convertible that doesn't feel like one when the roof is in place is no easy task to build, but it's one Merc's engineers have pulled off with the E400 4Matic Cabriolet. Effortless power, a tonne of technology and a comfy, leather-wrapped cabin all make Merc's drop-top E-Class a strong proposition.