What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
After a long gestation period where a variety of Jaguar corporate overlords toyed with the idea of a successor to the all-time iconic E-Type, the F-Type finally emerged in late 2013 to a global intake of breath.
It managed to capture just the right amount of Jag heritage, folded into a high-tech package, with a simple choice of supercharged V6 and V8 engines, housed in a supremely sleek convertible body.
Over time the formula has become more complex, with the arrival of a coupe version, powerhouse R and full-fat SVR variants, special editions including the exotic Project 7, and more recently, 2.0-litre, turbo four-cylinder models to make this stunning two-seater more accessible.
A late 2019 update added some extra catnip, including a redesigned nose and this is the flagship F-Type R, complete with supercharged V8 power and performance-focused underpinnings. Time to dive into this latest chapter of the Jaguar F-Type story.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Jaguar F-Type R is as fast and capable as it is beautiful. Although it's a little thirsty and comes up short on active safety, it's technically outstanding, delivering a stunning mix of performance, dynamics, and comfort.