What's the difference?
Australia's relationship status with the Mercedes C-Class has long been… complicated.
Over 40 years and five generations, the German midsized luxury sedan has been a paragon of efficiency and safety on one hand, but on the other, well, the quality and ride comfort haven't lived up to brand expectations.
Now the completely redesigned version has landed in Australia, with shrunken S-Class limousine styling to take on not only the BMW 3 Series, Audi A4 and Genesis G70, but rivals as disparate as the Hyundai Ioniq 5 and Tesla Model 3.
The question is? Is this latest, sixth-generation, new-from-the-ground-up C-Class good enough to take on all those and more? Let's find out.
Ah, yes, the Lexus GS. Toyota's luxury off-shoot had high hopes for the new big boy when I first saw it a few years ago. Not thousands-of-sales high hopes, but the company thought a rear-wheel drive luxury sedan stacked with gear you didn't even know you wanted would be a dead-set winner.
And to be fair, they were right. I ran a GS as a long-termer and it was impeccably-mannered. In hybrid form. It wasn't sparkling, but my goodness, it used barely any fuel; especially impressive given its size.
As the sun is surely setting on the GS, it's time to have a look and see if it's a match for the BMW 5 Series or the Mercedes E.
Over five decades, the Mercedes-Benz C-Class has pivoted between mastery and mediocrity, and all-too-often relied on that three-pointed star up front to win over buyers.
Thankfully, the W206 is one is one of the better generations. It's easier on the eye, comfier to travel in, more intuitive to use, safer across the board and a huge improvement to drive. On the evidence of the C200 and C300 launch grades, there's newfound depth and consistency to savour.
Sure, prices have gone up, the C200 could use a bit more power, the steering could benefit from a bit more feel, the odd build-quality glitch made itself heard and there's a fair bit of road noise at times, but overall, the C-Class now deserves to be at the top of your luxury medium sedan shopping list.
Particularly if you can afford to stretch to the rorty C300.
Weirdly, given all the good things I've had to say about the GS F Sport, it doesn't quite hang together. It's missing that certain something the Europeans have in their chassis, particularly the BMW 5 Series, and with ageing interior tech, it's struggling to keep up.
It's a car built for specific tastes, and they're more California than Straya. And that's perfectly okay, but unfortunately, that doesn't translate to a stampede of buyers. Having said that, none of its German rivals (or its beleaguered Japanese counterpart, Infiniti) could claim wild sales success either.
The GS is a terrific car, underrated but also just not quite there for my taste. The GS F, though, that's another thing altogether.